Cannes Lions 2019: India picks up 4 silver, 3 bronze on Day 3
Dentsu Webchutney collects two bronze and one silver lion; Mindshare bags one silver and one bronze, while Lowe Lintas and Leo Burnett pick up a silver each
Things started to pick up on day three of the Cannes Lions International Festival of Creativity for the Indian contingent as four of the country’s agencies collected Lions to take the country’s winning tally up to 16 metals. Dentsu Webchutney emerged as the big winner, picking up a bronze and silver for its work on Swiggy’s ‘Voice of Hunger’ campaign in the Social and Influencer and Direct Lions category respectively. The agency also won a bronze in the PR Lions category for its Code Name: Uri' executed for the film URI: The Surgical Strike.
The other big winner on day three was Mindshare. The agency scooped up a silver in the Media Lions category for HUL Lifebuoy’s ‘The Infection Alert System’ and a bronze in the Creative Data Lions category for the same campaign.
Talking about the victory, M A Parthasarthy, CEO Mindshare South Asia, said, “It feels great to win across categories for this campaign. It really underscores the potential of data combining with media to drive business impact. Congratulations to the teams at Hindustan Unilever & Mindshare who made this happen.”
Lowe Lintas won a silver for its work on HUL’s Lifebuoy campaign ‘#HelpAChildReach5’ in the Creative Strategy category, while Leo Burnett also collected a silver for #StopMithani campaign for HDFC Bank’s blood donation initiative.
Talking about the agency’s big day at Cannes, Siddharth Rao, CEO and Co-Founder, Dentsu Webchutney, said, “It’s surreal to us at Dentsu Webchutney, but there’s much that has gone on behind the scenes in terms of building the right set of teams across locations, striving hard to win the client roster that we have today. I believe all of that has come together now. For now, we will continue to double down on what we’ve been doing, and look forward to even more killer solutions to bring to the table here next year. An area of incredible focus is telling our research and strategy story even better. We lead the business in terms of our thinking and our clients know this, but the ecosystem still looks at Dentsu Webchutney at a pure-play creative agency. We’re ready for brands with outlandish ambitions for what’s possible. Stay tuned.”
Talking about the silver that the agency bagged, Sagar Kapoor, Chief Creative Officer, Lowe Lintas, said, “It’s tremendously encouraging to win on the largest and one of the most authentic hand washing programmes in the world. #HelpAChildReach5 is much beyond just communication. It is a behaviour change mission. Built on awareness, advocacy and on ground activations.”
Dentsu Webchutney’s work for the Swiggy ‘Voice of Hunger’ campaign had 10 shortlists spread across Social and Influencer (4), Direct (4) and Mobile (2). Its work for ‘Uri’ has received two shortlists, one in the recently concluded Entertainment category, and one in the PR category. The Lowe Lintas work for Lifebuoy #HelpAChildReach5 was the only one from India shortlisted in the Creative Strategy Lions. Mindshare Mumbai had received two shortlists in the Media Lions category for 'The Infection Alert System' for Lifebuoy, while #StopMithani for HDFC Bank by Leo Burnett made it to the PR Lions shortlist.
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