Agency pros share what it takes to hit a creative sixer during the sporting extravaganza

Noel Dsouza 15 hours ago

Bhardwaj, Chief Creative Officer, Lowe Lintas gives an insight into the need for big ideas that will stay across mediums and over long periods of time

Misbaah Mansuri 2 days ago

Conceptualised by MullenLowe Lintas Group, the film is insightfully crafted to encourage all women who are walking the path of financial independence

exchange4media Staff 3 days ago

The ad brings alive how ZEE Family pack with its 23 channels offers genres that fulfill the diverse entertainment needs of every family member

exchange4media Staff 08-February-2019

Kapoor was recently named the CCO of Lowe Lintas and has spent a decade and a half with the agency here credited for some of the most iconic campaigns like Lifebuoy’s #HelpAChildReach5

Misbaah Mansuri and Noel D’souza 08-February-2019

In his previous role, he was overseeing the North, East and South regions for the agency as its Chief Operating Officer – to which he was promoted in 2017

exchange4media Staff 06-February-2019

At the TV First conference in Mumbai, Kapoor, Chief Creative Officer, Lowe Lintas shares his insights on the lessons learnt from Digital, that are applied to Television advertising

exchange4media Staff 01-February-2019

A new TVC, a new packaging and an innovative sampling strategy with Swiggy, Das, Marketing Head of Tata Global Beverages tells us more about what’s the latest on Tata Tea Gold

Simran Sabherwal 23-January-2019

The new CEO of Mullen Lintas chats exclusively with exchange4media on taking on the role, his vision for the agency and more

Misbaah Mansuri 23-January-2019

The VC co-founded by Iyer, Raja Ganapathy ex-Chief of Marketing of Sequoia India and former DDB Mudra Group CEO Vineet Gupta, will provide capital and consultancy service to technology start-ups

exchange4media Staff 15-January-2019

The merger combines the omni-channel expertise of PointNine Lintas with the creative strength of Lowe Lintas, to form a hyper-bundled (full-service) agency, filling a need gap in the industry

exchange4media Staff 10-January-2019

Kapoor would oversee a part of the Mumbai office and offices in South. Bhardwaj’s portfolio would include a part of the Mumbai office and offices in North

exchange4media Staff 03-January-2019

Bhardwaj is among the most awarded copywriters in India and has worked on campaigns for Nescafé, Mastercard, Ministry of Health, India among others

Neeta Nair 02-January-2019

Fastrack's Reflex Wav brings alive the latest technology of using gestures to control music, click pictures and reject calls

exchange4media Staff 12-December-2018

The campaign focuses on innate characteristic of young Indians who challenge the status quo and set things right for the common good.

exchange4media Staff 10-December-2018

The 45-second ad film developed by Lowe Lintas highlights ease of using Philips Ceiling Secure downlighter and its unique ‘Twist and Fit’ technology

exchange4media Staff 02-December-2018

The TVC will play on primetime TV slots across general entertainment channels, select English and Hindi news, movie channels and during the India-Australia T20 series

exchange4media Staff 27-November-2018

The food delivery platform launches 4 new commercials that are a refreshing take on the everyday lives of new-age Indian families

exchange4media Staff 24-November-2018

The 'Its Slick, Its Quick, Its Chik-Chika-Chik-Chik' campaign has been created by Lowe Lintas

exchange4media Staff 20-November-2018

Deepika Sabharwal Tewari, Associate Vice President, Marketing, Jewellery Division, Titan Company Limited, speaks about how Tanishq is trying to own the festival of Diwali

Misbaah Mansuri 30-October-2018