Cannes Lions 2025: Lowe Lintas earns 2 shortlists in Pharma category
The shortlists are for ‘Dawai Reader’ campaign
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Published: Jun 14, 2025 5:26 PM | 1 min read
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Lowe Lintas has bagged two shortlists at the Cannes Lions International Festival of Creativity 2025, both in the Pharma category, for its campaign ‘Dawai Reader’ created for Alkem Laboratories.
The campaign has been shortlisted twice under the Healthcare Professional Engagement subcategory, recognising its innovation and communication tailored specifically for the medical community.
The campaign aimed to provide healthcare professionals with global medical updates, webinars, and continuous education resources. It is part of Alkem's broader strategy to empower healthcare professionals with the latest scientific knowledge and foster stronger connections with them, ultimately improving patient care.
Both entries feature the same campaign, highlighting its multi-dimensional approach in engaging healthcare professionals and the jury’s appreciation for its effectiveness within the pharmaceutical space.
With these two shortlists, Lowe Lintas has earned a place on the global shortlist stage, reflecting the agency’s continued presence in purpose-driven healthcare communication.
The Cannes Lions Awards Shows will take place from Monday, June 16 to Friday, June 20, 2025, with more shortlists across other categories to be revealed in the coming days.
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