FCB India secures 5 shortlists for ‘Lucky Yatra’ and ‘Too Yumm To Cheer’ at Cannes Lions

The agency’s creative strength is evident in the recognition of its campaigns for both public service and consumer brands

by e4m Staff
Published: Jun 14, 2025 4:39 PM | 1 min read

FCB India has earned five shortlists at the Cannes Lions International Festival of Creativity 2025, with a strong showing in the Outdoor category. The agency’s creative strength is evident in the recognition of its campaigns for both public service and consumer brands.

The spotlight is on ‘Lucky Yatra’, a campaign for Indian Railways, which has been shortlisted in four different Outdoor subcategories, highlighting its versatility and widespread creative appeal. The subcategories include: Live Advertising and Events, Transit, Local Brand, Social Behaviour.

The campaign’s recurring presence across diverse formats signals its ability to connect with audiences through immersive, culturally resonant storytelling and smart placement strategies.

Adding to the agency’s tally, FCB Kinnect, the digital and creative technology arm of FCB, secured an additional Outdoor shortlist for the campaign ‘Too Yumm To Cheer’ for Too Yumm!, under the Breakthrough on a Budget subcategory.

With these five shortlists, FCB India stands among the top Indian agencies recognised at Cannes Lions 2025 so far, showcasing its continued commitment to bold and effective communication across traditional and modern platforms.

Earlier, FCB India also received a Titanium Lions shortlist for ‘Lucky Yatra’, adding further weight to its performance this year.

The final shortlists in other categories will be revealed between June 14 and June 18, with the Cannes Lions awards shows scheduled from June 16 to June 20, 2025.