Cannes Lions 2025: 22 shortlists for India in 5 categories

India has made a strong start with 22 shortlists across five key categories: Outdoor, Health & Wellness, Pharma, and Print & Publishing. However, there are no Indian entries shortlisted in the Audio & Radio category this year. India has submitted 982 entries in total to the global creative awards platform. Here's a detailed breakdown of what all campaigns have made it to the shortlists.

Health & Wellness: 3 Shortlists

India has picked up three shortlists in the Health & Wellness category:

1. ‘Project Early Periods’ for P&G Whisper by LEO, Mumbai (Advertiser: P&G) in the OTC Products subcategory

2. ‘Eye Test Menu’ for Titan Company by Ogilvy, Bangalore (Advertiser: Titan Company) in OTC Products

3. ‘Naga Saint Eye Test’ for 1EYEBETES Foundation by Godrej Creative Lab, Maharashtra (Advertiser: EYEBETES Foundation) in Non-profit/Foundation-led Education & Awareness

Outdoor: 13 Shortlists

India secured an impressive 13 shortlists in the Outdoor Lions category. Notably, FCB India’s ‘Lucky Yatra’ for Indian Railways has been shortlisted across four subcategories.

Here is the complete list of shortlisted Outdoor campaigns:

1. ‘Dry Thru’ for Honda Motorcycle and Scooter India by Tribes Communication (Advertiser: Honda) - Special Build

2. ‘Chai Basuri - Tea Flute’ for Brooke Bond Taj Mahal by Ogilvy Mumbai (Advertiser: Unilever) - Live Advertising and Events

3. ‘Lucky Yatra’ for Indian Railways by FCB India (Advertiser: Railways Service) - Live Advertising and Events

4. ‘Eye Test Menu’ for Titan Company by Ogilvy Bangalore (Advertiser: Titan Company) - Interactive Experiences

5. ‘Lucky Yatra’ for Indian Railways by FCB India - Transit

6. ‘Nature Shapes Britannia’ for Britannia by Talented (Advertiser: Britannia Sustainability) - Standard Sites

7. ‘Eye Test Menu’ by Ogilvy Bangalore again features in Ambient Outdoor

8. ‘Lucky Yatra’ by FCB India, Indian Railways - Local Brand

9. ‘Lucky Yatra’ by FCB India, Indian Railways - Social Behaviour

10. ‘Coke Zero Auditions’ for Coke Zero by Ogilvy Mumbai (Advertiser: Coca-Cola) - Use of Humour

11. ‘Nature Shapes Britannia’ by Talented - Breakthrough on a Budget

12. ‘Too Yumm To Cheer’ for Too Yumm! by FCB Kinnect - Breakthrough on a Budget

13. ‘Vi Guardian Beads’ for Vi (Vodafone Idea) by Ogilvy Mumbai (Advertiser: Holy Beads) - Cultural Engagement

Pharma: 2 Shortlists

Both Pharma category shortlists come from Lowe Lintas for the same campaign:

1. ‘Dawai Reader’ for Alkem Laboratories (Advertiser: Alkem Laboratories) - Healthcare Professional Engagement

2. ‘Dawai Reader’ - again in the Healthcare Professional Engagement subcategory

Print & Publishing: 4 Shortlists

India has received four nominations in this category, with Havas Mumbai leading for its campaign for The Times of India:

1. ‘Ink of Democracy’ for The Times of India by Havas, Mumbai (Advertiser: Bennett, Coleman & Co.) - Innovative and Adapted Use of Print & Publishing

2. ‘Ink Of Democracy’ by the same team - Single-Market Campaign

3. ‘Ink Of Democracy’ - Corporate Purpose & Social Responsibility

4. ‘Seven Layers Of Truth’ for Brihanmumbai Municipal Corporation by Famous Innovations, Mumbai - Cultural Engagement

Agency Tally So Far:

Earlier, FCB India also secured a Titanium Lions shortlist for “Lucky Yatra” under Indian Railways. However, India did not make it to the shortlists in the Innovation and Glass: The Lion for Change categories.

The remaining shortlists across categories such as Design, Digital Craft, Direct, Entertainment, Entertainment Lions for Gaming, Music, and Sport, Industry Craft, Media, PR, and Social & Influencer will be unveiled on Sunday, June 15, 2025. The Cannes Lions Awards Shows will run every evening from Monday, June 16 to Friday, June 20, 2025.