Myntra celebrates Father’s Day with a witty spin on style

This Father’s Day, Myntra flips the script on traditional gifting with a playful campaign celebrating the unshakeable swag (and questionable socks-with-sandals choices) of Indian dads. Titled ‘Invest in FDs, Father’s Drip’, the campaign blends humour and heart to celebrate everything that makes dads iconic, from their endearing quirks to their vintage fashion choices, the film gives dad-style a fresh spin, proving that all it takes is the right drip to bring out a whole new personality.

The campaign is anchored on Myntra’s dedicated Father’s Day Store, offering curated style drops and gifting options across men’s fashion, accessories, and lifestyle. Designed to make gifting effortless (and surprisingly on-point), the store features a large collection of handpicked styles that help every dad go from ‘2006 denim cargo shorts’ to ‘drip so good, it leaves everyone pleasantly surprised.’

Speaking about the campaign, Monalisa Panda, Associate Director - Social Media Marketing, Myntra, said, “This campaign is a celebration of the unique charm and enduring influence that fathers bring to our lives, often in quiet, unconventional ways. With ‘Father’s Drip’, we’ve taken a lighthearted yet thoughtful approach to spotlight their style, which often goes unnoticed. Our dedicated Father’s Day Store offers a wide range of handpicked fashion and lifestyle options to make gifting both meaningful and effortless. Through this film, we aim to bring a smile, spark a moment of connection, and reinforce Myntra’s position as the go-to destination for stylish, trendy, and heartfelt gifting.”

Sharing insights into the creative approach, Jaunty, Director of the film, said, “ I had the old school joy of directing this Father’s Day film for Myntra. As a director, it was especially fun to bring the script’s vision to life — playing on how dads often carry the same sense of style for decades. That’s where the retro treatment came from — a visual nod to the timeless ‘dad drip’. And thanks to Myntra, maybe this Father’s Day, that drip’s finally getting an upgrade. I loved building this world — nostalgic, modern, and just the right amount of mad.”

About the film:

Set in a hyper-stylized 90s-inspired world, the video features an investment advisor breaking down the ‘FD,’ not fixed deposit, but Father’s Drip. What follows is a side-splitting review of a dad’s ‘fashion portfolio’ that includes outdated polos, newspaper-based shopping skills, and trend-bending choices. But the real turnaround comes with Myntra’s help, the drip fit, and a very impressed (possibly fainting) wife. With retro music, dramatic slow-mo shots, and a high-impact makeover moment, the film is a nod to every dad’s signature quirks, now transformed with Myntra’s fashion picks. The film ends with the dad coolly declaring, “Ab sab log bolenge, ‘Baap re baap, ye toh drip ka bhi baap!”

With express delivery and a wide catalogue of gifting options, Myntra’s Father’s Day Store makes it easier than ever to upgrade dad’s wardrobe and celebrate him in style.