creativity
As Cannes Lions 2026 closes with India's tally at a modest five Lions, the industry is asking a harder question: Has the race for constant content quietly replaced the pursuit of the big idea?
Aryendra Khan Jul 1, 2026 8:57 AM
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, explores whether AI content is fueling creativity or overcrowding the digital landscape
Shantomoy Ray Jul 1, 2026 8:17 AM
France was adjudged Creative Country of the Year at Cannes Lions 2026
e4m Staff Jun 29, 2026 4:10 PM
In 2025, India was among the standout performers, securing 32 Lions, including one Grand Prix and nine Golds. This year, the tally shrank dramatically
India closed the 73rd Cannes Lions festival with 2 Silver and 3 Bronze Lions from 24 shortlists, a sobering step back from 2025's 32-Lion haul
Aryendra Khan Jun 27, 2026 9:39 AM
For decades, Indian agencies have operated under a default setting: If it doesn’t impact millions, it isn’t Cannes worthy. Can we try commercial brand solutions and not bank on social macro-problems?
Neeta Nair Jun 27, 2026 7:52 AM
Guest Column: Adman Prabhakar Mundkur examines India’s Cannes Lions 2026 performance and asks whether fewer entries or weaker work led to the subdued showing
Prabhakar Mundkur Jun 26, 2026 2:58 PM
Cannes Lions 2026 proved that while AI dominated conversations, the most impactful work combined technology with human creativity, culture and business transformation.
Brij Pahwa Jun 26, 2026 1:33 PM
With 24 shortlisted entries yielding five Lions so far, India looks forward to adding to its medal tally through Film and Sustainable Development Goals as the final awards are announced tonight
Team Impact Jun 26, 2026 12:56 PM
Guest Column: Adman Prabhakar Mundkur decodes whether there is such a thing as ‘creative that sells’ and ‘creative for creative's sake’
Prabhakar Mundkur Jun 26, 2026 11:56 AM
At Cannes Lions 2026, Sir Martin Sorrell discusses AI, media concentration, Brand India, agency transformation and why human creativity still matters
Brij Pahwa Jun 26, 2026 8:59 AM
Anisha Iyer, CEO of OMD India and a Media Lions juror at Cannes Lions 2026, discusses India's limited presence in the category and why self-doubt may be holding Indian creativity back
Neeta Nair Jun 26, 2026 8:24 AM
Greece wins first-ever Grand Prix, in the Creative Business Transformation Lions, and Canada takes home second Grand Prix of the week in Innovation
e4m Staff Jun 26, 2026 7:59 AM
At the Debussy Theatre, the actor and producer argued that stories built on singular conviction are the ones that cross borders without losing their essential meaning
Aryendra Khan Jun 25, 2026 6:20 PM
Cannes Lions 2026 Day 3 saw winners announced across Direct, Media, PR, Social and Creator, and Creative Data Lions, with no Indian campaign securing a win
Aryendra Khan Jun 25, 2026 8:51 AM
Ellen Griffin, Global Brand President, OMD, and Charlotte Lee, President, OMD APAC, discuss why innovation is flowing from APAC to the world, and what the Omnicom-IPG integration means for future
Neeta Nair Jun 25, 2026 8:51 AM
Direct and Media account for India’s entire Day 3 shortlist haul, while PR, Social & Creator and Creative Data draw a blank
e4m Staff Jun 24, 2026 12:11 PM
John Mescall, Global Chief Creative Partner, Dentsu Creative, shares why he believes that now is the time to double down on human creativity
Simran Sabherwal Jun 24, 2026 9:10 AM
Christian Flouch, Global Brand President of PHD, and Eileen Ooi, President APAC of PHD, discuss human intelligence, AI and uniting diverse markets under a common vision
Team Impact Jun 24, 2026 9:06 AM
TBWA\Lintas Mumbai’s ‘Don’t Look Up’ for Steadfast, which won a Bronze Lion in Film Craft (Script), is built on a familiar behaviour seen across India’s cash-driven economy
Aryendra Khan Jun 24, 2026 8:54 AM
‘Original Forever’, for adidas, by Johannes Leonardo, New York / adidas, London, wins two Grands Prix in Entertainment Lions and Entertainment Lions for Music
e4m Staff Jun 24, 2026 7:48 AM
TBWA\Lintas secured Bronze for ‘Don’t Look Up’ campaign, bringing India's metal tally to 5; Gold and Grand Prix winners for the day are yet to be announced
e4m Staff Jun 23, 2026 8:05 PM
Campaigns from Leo India, Ogilvy Bangalore, Enormous and Fundamental help India add five more shortlists
e4m Staff Jun 23, 2026 3:44 PM
Pooja Manek, Creative and Founding Member, Talented Agency India, shares her experience of being part of the Outdoor Lions jury this year
Simran Sabherwal Jun 23, 2026 3:29 PM
Design leads India’s charge with two shortlisted campaigns, while Film Craft contributes three entries ahead of tonight’s awards
Team Impact Jun 23, 2026 12:46 PM
Here are some glimpses from the French Riviera, as Cannes turns into a hub for creativity, marketing, media, technology and industry networking
Brij Pahwa Jun 23, 2026 10:03 AM
The opening day also brought attention to the role of creative leadership in shaping the industry
Brij Pahwa Jun 23, 2026 9:04 AM
Leo India, Ogilvy, The Refinery, Brand David Communications, and Humour Me delivered India's first metals of the 73rd edition, while Josy Paul and Sonal Chhajerh took the stage at The Terrace
Aryendra Khan Jun 23, 2026 8:51 AM
Music Composer Subhajit Mukherjee, Jury Member for Entertainment Lions for Music, on global creativity, cultural perspectives and India's missed opportunity at Cannes Lions
Team Impact Jun 23, 2026 8:45 AM
Andrés Ordóñez, Global Chief Creative Officer at McCann Worldgroup, reflects on life after consolidation, addresses the controversy surrounding Lucky Yatra, and more
Neeta Nair Jun 23, 2026 8:24 AM
The most encouraging signal for India lies not in the medals already won, but in the shortlists that remain in contention
AB InBev, the Cannes Lions Creative Marketer of the Year 2026, is awarded the inaugural Creative Brand Lion Grand Prix
e4m Staff Jun 23, 2026 7:58 AM
India has made a mark on Day 1 of the festival with four wins so far, out of eight shortlists across the seven categories announced today
Raaina Jain Jun 22, 2026 7:23 PM
While Ogilvy Mumbai leads the agency table with four shortlists, VML India follows with three
Aryendra Khan Jun 22, 2026 8:57 AM
The man who won the inaugural Glass Lion from a Delhi living room at 2 AM, and built BBDO India from the backseat of a car, returns to the Croisette as a speaker
Aryendra Khan Jun 19, 2026 9:00 AM
Speaking at Pitch CMO Summit 2026, Shahad Anand, Business Head, Skylight Mediakart, spoke about the role of personalization, contextual targeting & emotional creativity
e4m Staff Jun 15, 2026 2:42 PM
The shortlists have been released for Dan Wieden Titanium Lions, Glass: The Lion for Change, and the Innovation Lions
e4m Staff Jun 11, 2026 2:27 PM
As AI becomes a fixture of the creative process, Cannes Lions 2026 is shaping up to be a test of something far harder to engineer: human truth, say industry heads
Aryendra Khan Jun 9, 2026 8:35 AM
From Nike's genre-defying 'RIP the Script' to Coors' one-trick chant, here's how the biggest FIFA World Cup 2026 campaigns stack up
Aryendra Khan Jun 6, 2026 9:43 AM
As CEO of OMD India and a Cannes Lions 2026 Media juror, Anisha Iyer believes the strongest media ideas are deceptively simple, and that complexity is often mistaken for craft
Aryendra Khan Jun 4, 2026 9:08 AM
As a member of this year's Creative Strategy jury, Dheeraj Sinha makes the case for strategic courage and warns the industry against mistaking cultural aesthetics for genuine human insight
Aryendra Khan May 29, 2026 9:10 AM
The issue focuses on two developments. One, with the legal risk and infrastructure capital, whereas the other is about creativity, tech, innovation, defining where Indian business is headed together
e4m Staff May 28, 2026 2:27 PM
Guest Column: Dr. Sandeep Goyal shares why Goafest must adopt the Cannes Lions playbook to become a world-class creative festival
Sandeep Goyal May 26, 2026 8:52 AM
From Bajaj's century of trust to Nike's locker-room laughs, this week's ads prove great creative has no single formula
Aryendra Khan May 23, 2026 9:06 AM
on Day 3 of ABBY Awards, Enormous named Creative Independent Agency of the Year and PepsiCo India was named Client of the Year
e4m Staff May 22, 2026 10:22 PM
Prior to his elevation, Rajneesh Bolia held the role of National Head - Creative Technology
Dr. Batra’s session became one of the most talked-about conversations at the festival as he laid out why advertising industry is not in decline, but in the middle of one of its biggest reinventions
e4m Staff May 22, 2026 9:06 AM
The session brought together voices from advertising, hospitality, media, real estate and sports to discuss the role of creative industries in shaping societal perceptions around women
e4m Staff May 21, 2026 5:46 PM