creativity

The annual report ranks the most creative businesses and people in the world based on performance at Cannes Lions
exchange4media Staff Sep 15, 2022 8:06 AM

At the recently held Pitch CMO Summit 2022, a group of expert panellists gave their insights on how data and creativity can make wonders for a brand
exchange4media Staff Jul 1, 2022 8:34 AM

India has already bagged 17 shortlists, adding to the excitement around the five-day extravaganza which is back on ground after two years
exchange4media Staff Jun 20, 2022 9:27 AM

While Mindshare won silver each for HUL & RKSV Securities campaigns, Wavemaker bagged silver for campaigns for Netflix & The Bill & Melinda Gates Foundation
exchange4media Staff Jun 9, 2022 6:56 PM

The brand’s recent ad campaign, created by Enormous Brands, has left ad experts and netizens awestruck with its narrative, storytelling, and the equity it builds for the brand
Mansi Sharma Apr 6, 2022 8:43 AM

The organisers also said they will accept free of charge any and all Ukraine creatives who are able to attend Cannes Lions
exchange4media Staff Mar 4, 2022 6:16 PM

Cannes Lions will open for entries and registrations on 20 January 2022
exchange4media Staff Nov 17, 2021 8:45 AM

Founder & Managing Director, Actimedia PR & Digital, Amitabh Saksena discussed changes that occurred in the past decades, expansion plans, and more, in the latest edition of 'Rising India Series'
Nafisa Shaheen Jul 7, 2021 8:41 AM

The agency has submitted its work for World For All Animal Care & Adoptions and Wow Skin Science
Misbaah Mansuri May 21, 2021 8:35 AM

While this campaign may seem like an antithetical way to launch a new brand positioning, it recognizes creativity is the most powerful when it's unexpected
exchange4media Staff May 18, 2021 12:34 PM

While most ad agencies admitted to participating in the festival, they noted that they were doubtful whether Cannes Lions should take place as an in-person event this year
Misbaah Mansuri Apr 1, 2021 8:25 AM

The Lions Live team put the spotlight on innovative new ways for brands to engage with customers
Misbaah Mansuri Mar 4, 2021 8:29 AM

Classmate is running the ‘Origami Champions contest’ as part of the launch
exchange4media Staff Dec 22, 2020 1:08 PM

Bruno Bertelli, Global Chief Creative Officer of Publicis Worldwide speaks about the integration of agencies and the new rulebook for CCOs post-COVID
exchange4media Staff Sep 8, 2020 8:31 AM

Will cater to serious hobbyists and small commercial establishments
exchange4media Staff Jul 16, 2020 3:09 PM

PR & Corp Comm experts Deepshika Dharmaraj, Archana Jain, Valerie Pinto, Rashmi Vasisht, Manisha Chaudhury, Pooja Pathak, Shivani Gupta & Nandita Lakshmanan on turning crisis into an opportunity
exchange4media Staff Jul 3, 2020 8:16 AM

Mark Read, David Droga, Jean Lin, Lorraine Twohill and Steve Stoute came together for the discussion
Misbaah Mansuri Jun 26, 2020 8:57 AM

Perfection is boring, and those who seek it are always unhappy, says the veteran actor in the At Home segment on Day 4
Neeta Nair Jun 26, 2020 8:14 AM

Inclusivity was seen to be an ongoing conversation on Day 2 as well
Misbaah Mansuri Jun 24, 2020 7:42 AM