Cannes Lions 2025: Famous Innovations’ ‘Seven Layers of Truth’ for BMC shortlisted

The campaign stands out for its deep-rooted narrative approach that blends civic awareness with artistic storytelling

by e4m Staff
Published: Jun 14, 2025 5:13 PM | 2 min read

Famous Innovations Mumbai has been shortlisted at the Cannes Lions 2025 under the Print & Publishing category for its culturally charged campaign ‘Seven Layers Of Truth’, created for the Brihanmumbai Municipal Corporation (BMC). The work has been recognised in the Cultural Engagement sub-category.

The campaign stands out for its deep-rooted narrative approach that blends civic awareness with artistic storytelling. The campaign uses layered print executions to peel back societal apathy and ignite conversations around civic responsibility in Mumbai—a city constantly negotiating its chaos and character.

Joining the shortlist alongside a diverse global lineup, Famous Innovations shares the spotlight with:

‘Found in Translation’ – DDB Latina Puerto Rico for Medalla Light (Puerto Rico)
‘Inkvisible’ – Impact BBDO, Dubai for UN Women (UAE)
‘It’s Part of the Game’ – MullenLowe UK for Persil (UK)
‘Lost Faces’ – WMcCann, São Paulo for Banco do Brasil (Brazil)
‘Pubic Service Announcement’ – Marcel, Paris for Kiehl’s (France)

The Cultural Engagement sub-category in Print & Publishing honours work that resonates with local or global cultural movements, using print as a canvas for deeper societal reflection.

As Cannes Lions continues to recognise work that fuses artistic craft with civic storytelling, ‘Seven Layers Of Truth’ positions Indian creativity squarely in that conversation. Winners will be announced during the festival week in Cannes, which starts from June 16, 2025 to June 20, 2025.