bmc
OOH?blur=25

Bombay High Court has issued an interim order instructing BMC not to impose licence fee on hoardings for May in wake of the losses suffered by OOH companies during COVID-19 pandemic

Noel Dsouza 1 day ago

Coronavirus?blur=25

As part of the initiative along with Project India,  10,000 khakhi coloured kits have been given to the Mumbai Police too

exchange4media Staff May 12, 2020 11:18 AM

Rishi Kapoor?blur=25

We look at some of the social media posts by institutions and brands that stood out, as tributes kept pouring in for the veteran actor

exchange4media Staff May 1, 2020 9:16 AM

coronavirus?blur=25

A majority of those infected contracted the virus while covering the Dharavi area for coronavirus news

exchange4media Staff Apr 20, 2020 5:25 PM

BMC?blur=25

With quirky memes centred on popular shows, the civic body has managed to capture the attention of the youth

Anjali Thakur Apr 14, 2020 8:33 AM

Godrej?blur=25

The brand has partnered with the Brihanmumbai Municipal Corporation & Thane Municipal Corporation under #ProtektIndiaMovement to distribute packets of its powder-to-liquid handwash in Maharashtra

exchange4media Staff Mar 24, 2020 3:03 PM

COVID-19 hoardings?blur=25

The new mandate by Municipal Corporation of Greater Mumbai has been met with mixed reactions by out-of-home players in the city. While some say that it’s been forced upon them, others have welcomed it

Anjali Thakur Mar 24, 2020 8:20 AM

OOH?blur=25

While some industry experts say the new policy will drive growth for digital OOH and indoor advertising, others opine that the new regulation is not fair

Anjali Thakur & Noel Dsouza Mar 17, 2020 8:38 AM

OOH?blur=25

The municipal body has been reaching out to brands to opt for OOH ads and plans to convert the municipality into a digital arena, Prem Shankar Jha, Deputy Commissioner, SDMC, tells exchange4media

Anjali Thakur Jul 26, 2019 8:36 AM

Guest Column: "Experiential mktg engages TG at a more emotional level"?blur=25

Experiential marketing is a growing area. As our lives continue to evolve, brands are always looking at innovative ways to remain relevant, says Dialogue Factory's Dalveer Singh

Dalveer Singh Apr 17, 2014 9:45 AM

20% hike in licence fees by BMC is illogical: Rajiv Saxena?blur=25

The MD of Blue Ocean Media voices his concerns over the increase in licensing rates, the need for better legislation and out-of-the-box thinking in the OOH sector

Abhinna Shreshtha Feb 25, 2014 8:22 AM