The municipal body has been reaching out to brands to opt for OOH ads and plans to convert the municipality into a digital arena, Prem Shankar Jha, Deputy Commissioner, SDMC, tells exchange4media

Anjali Thakur Jul 26, 2019 8:36 AM

Guest Column: "Experiential mktg engages TG at a more emotional level"

Experiential marketing is a growing area. As our lives continue to evolve, brands are always looking at innovative ways to remain relevant, says Dialogue Factory's Dalveer Singh

Dalveer Singh Apr 17, 2014 9:45 AM

20% hike in licence fees by BMC is illogical: Rajiv Saxena

The MD of Blue Ocean Media voices his concerns over the increase in licensing rates, the need for better legislation and out-of-the-box thinking in the OOH sector

Abhinna Shreshtha Feb 25, 2014 8:22 AM