BMC starts reworking its OOH policy, dead walls maybe allowed for hoardings
After almost six months of keeping the draft policy on back burner, the proposal is being revived to incorporate citizens’ suggestion
by
Published: Apr 11, 2025 9:15 PM | 1 min read
Follow Us
The Brihanmumbai Municipal Corporation (BMC) is revamping its Out-of-Home (OOH) advertising policy, considering suggestions from citizens to allow hoardings on dead walls in buildings and housing societies, e4m has learnt.
This move comes after a six-month hiatus, during which the draft policy was put on hold pending the Bhosale committee's report on the Ghatkopar billboard tragedy.
“One key proposals in the refreshed plan includes allowing hoardings on dead walls without windows, enabling housing societies to monetize these spaces,” an official said.
The BMC received 404 suggestions and objections (127 online, 277 offline) on its draft policy, released in August last year.
The policy aimed to regulate OOH advertising, following a tragic incident in May where a massive hoarding collapse killed 17 people in Ghatkopar. The Bhosale committee, formed to investigate the incident, is yet to submit its report.
The civic body is likely to maintain the current 100-meter gap, despite suggestions to reduce it to 70 meters, citing concerns over city skyline clutter and safety.
Read more news about Out of Home, Internet Advertising, Marketing, Digital Media, TV Media
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook, YouTube & Google News