Lowe Lintas creates Google Pay’s IPL campaign for JioHotstar
The campaign will engage audiences through exclusive pre-match commentary featuring Jatin Sapru and cricketer Suresh Raina
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Published: Apr 29, 2025 12:37 PM | 1 min read
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Google Pay has announced its collaboration with JioHotstar for IPL 2025, unveiling the ‘Sab Tick Hai Team’ campaign, conceptualized by Lowe Lintas.
This initiative integrates Google Pay’s ‘Sab Tick Hai’ communication plank into the high-energy world of cricket, celebrating reliability, speed, and trust.
The campaign will engage audiences through exclusive pre-match commentary featuring Jatin Sapru and cricketer Suresh Raina.
Crafted under Lowe Lintas’ creative direction, these segments will highlight the defining characteristics of a 'Sab Tick Hai Team,' aiming to drive fan conversations and boost engagement during the tournament.
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