This social experiment by Cipla Health intends to highlight people's common biases toward taking care of pregnant women

exchange4media Staff 1 day ago

A range of innovative brand-led content launched to offer cricket fans unique and differentiated experiences

exchange4media Staff May 19, 2022 5:55 PM

The super-app brand leveraged the mega event on broadcast through an array of assets that helped drive impact for its launch

exchange4media Staff May 19, 2022 12:43 PM

Sreechaitanya Garimella, Head of Marketing, Muthoot Fincorp, says IPL not only offers a high level of audience engagement but also allows their brand to tick off multiple marketing goals

Shantanu David May 18, 2022 8:39 AM

With the campaign, the brand aims to inspire consumers to adopt Maxirich in their daily diet

exchange4media Staff May 17, 2022 1:09 PM

As per TAM advertising report, while the number of categories in the seventh week of IPL 15 increased by 9%, advertisers’ count went up by 11% & no. of brands by 16% compared to the previous season  

exchange4media Staff May 17, 2022 8:01 AM

The campaign has been created by L&K Saatchi & Saatchi

exchange4media Staff May 14, 2022 8:42 AM

The TVC is aimed at the South region accepting change and having trust in the new team

exchange4media Staff May 13, 2022 1:25 PM

The cricket body said the move has been taken due to requests from various interested parties

exchange4media Staff May 13, 2022 10:31 AM

This is a 9.15% growth over the Q1 FY22 when the Indian OTT giant had 45.9 million net paid subscribers

exchange4media Staff May 12, 2022 3:34 PM

According to media reports, Google’s parent company has procured documents related to the bid from BCCI

exchange4media Staff May 12, 2022 11:55 AM

Industry experts say increased ad spends will help gaming companies achieve substantial growth this season of IPL

Shantanu David May 11, 2022 11:48 AM

Star Sports 1 English emerged as the leader across all English channels

exchange4media Staff May 10, 2022 11:01 AM

The partnership, which is in its second year, has helped us to reach a much wider customer base, says Juneja, DHL’s VP-Sales & Marketing

Mansi Sharma May 10, 2022 8:22 AM

Multiple consumer durables brands have taken to advertising on TATA IPL 2022 on television to command an increase in their market share within a short period of time

exchange4media Staff May 5, 2022 6:19 PM

In line with this insight, ESPNcricinfo and Simplilearn have collaborated on an interesting content initiative this IPL

exchange4media Staff May 5, 2022 5:43 PM

Yes, say experts, who reason that there are enough big brands between traditional and new-age categories that will spend on IPL irrespective of the pricing

Javed Farooqui May 3, 2022 8:42 AM

As part of their unparalleled IPL coverage, ESPNcricinfo has created a wide and expansive repository of organic and brand-led content that appeals to the 'fan of 2022'

exchange4media Staff May 2, 2022 7:41 PM

Measurable outcomes, brand recognition, mass awareness, and user trust at a mass level are other big attractions for brands to get associated with TATA IPL on TV

exchange4media Staff May 2, 2022 6:40 PM

In his recent match against Rajasthan Royals, Rohit Sharma walked on the field with his specially designed shoes with the message 'end plastic waste' written on it

exchange4media Staff May 1, 2022 6:05 PM