Jofra Archer, Ben Stokes, Jos Buttler, Trent Boult, Lockie Ferguson, James Neesham and Kane Williamson are on top of the preference list for IPL franchises

Tasmayee Laha Roy 1 day ago

The film revolves around the brand’s new concept of co-ordinated dressing at weddings where close friends of the groom are dressed in similar attire

exchange4media Staff 4 days ago

Digital brands have pushed in big money into cricket. Spending on TV and digital platforms alike, they have announced their arrival as major players in the advertising scene

Shikha Paliwal 1 week ago

In a chat with exchange4media, Tolani, Vice President, Marketing, CEAT, spoke about his journey with the brand, use of blockchain to measure digital impressions and CEAT's association with World Cup

Shweta Raaj Singh 25-June-2019

IPL, General Elections and the ongoing Cricket World Cup saw brands push the marketing envelope with an estimated Rs 10,000-11,000 crore spent on advertising, making 2019 summer a sizzling one

CHRISTINA MONIZ & BERYL MENEZES 17-June-2019

The streaming platform is bringing to you a special set of funny, relatable and exciting shows – all from the house of TVF

exchange4media Staff 14-June-2019

In-cinema advertising is among the fastest growing revenue streams for multiplexes with a gross profit of 90%, according to KPMG report

Shweta Raaj Singh 05-June-2019

Thakar, CEO, Star Sports, speaks to exchange4media about their programming initiatives for Cricket World Cup, on-ground activation, advertisers and expectations in terms of viewership

exchange4media Staff 03-June-2019

Menon, Head-Royal Challengers Bangalore (RCB) & New Business at Diageo India, spoke on the topic ‘Royal Challengers Bangalore: Building a Connect with Fans & Brands’

exchange4media Staff 31-May-2019

Hotstar has registered a 2x growth in viewership for ODIs since 2018 and promises to make this World Cup bigger and better than ever before

exchange4media Staff 29-May-2019

The network has witnessed an overall increase of 12% in reach from last year

exchange4media Staff 23-May-2019

Nikhil Madhok, EVP & Head of Original Content, Hotstar, talks about the launch of Hotstar Specials, growth of original content, how IPL helped the surge in viewership, and self-regulation

Shweta Raaj Singh 23-May-2019

Brendon Mccullum, Brian Lara and Rajdeep Sardesai roped in for special programme line-up

exchange4media Staff 21-May-2019

While the Bisleri campaign was conceptualised by 82.5 Communications, the Netflix one was by The Script Room

exchange4media Staff 20-May-2019

The jury evaluated and discussed over a hundred campaigns by various brands that were showcased during VIVO IPL 2019 broadcast on the Star Sports network and Hotstar

exchange4media Staff 14-May-2019

Mumbai Indians won the title for the fourth time, but Chennai Super Kings owned Twitter by being the most Tweeted about team during #IPL2019

exchange4media Staff 14-May-2019

The match between Mumbai Indians and Chennai Super Kings saw 12.7 million concurrent users log on to the video streaming platform

exchange4media Staff 14-May-2019

According to data traffic on UC Browser, the most popular match of the IPL season was between Kolkata Knight Riders and Sunrisers Hyderabad held on March 24

exchange4media Staff 13-May-2019

The participants received Rs 104 crore as cashbacks from Dineout

exchange4media Staff 13-May-2019

As IPL 2019 official partner, Tasty Treat will release the campaign during the playoffs; Dhawan taps to the lyrics of Mumbai ka rapper boy – Kaam Bhaari

exchange4media Staff 11-May-2019