ipl
The entire sports media eco-system has seen a loss in brand engagements and low market sentiment, affecting advertising revenues, say industry players
Industry experts say there will be a rise in viewership for News, Entertainment, Movies and Kids content due to the Stay-At-Home advisory in place
Simran Sabherwal Mar 27, 2020 8:33 AM
Vivek Srivatsa, Head - Marketing, Passenger Vehicle Business Unit, Tata Motors, talks about leveraging their partnership with Star India and the IPL to promote the newly launched Altroz
Sonam Saini Mar 16, 2020 7:57 AM
BCCI has released a statement saying IPL 2020 has been suspended until April 15, 2020, as a precautionary measure against the ongoing Novel Coronavirus situation
exchange4media Staff Mar 13, 2020 3:09 PM
The move comes a day after the Arvind Kejriwal-led government shut down schools, colleges and cinemas in the capital till March 31
exchange4media Staff Mar 13, 2020 1:03 PM
While BCCI is said to be working out solutions to make it possible to go ahead with the tournament, the government authorities have left it to the organisers to take the final call
exchange4media Staff Mar 13, 2020 8:53 AM
About 60 players from across the world are expected to travel to India for IPL but government restrictions on visas due to Coronavirus fears have put a question on their travel plans
exchange4media Staff Mar 12, 2020 1:21 PM
According to people in the know, games scheduled in the first 15 days of the Indian Premier League could be held without spectators to abide by the Coronavirus advisory
exchange4media Staff Mar 12, 2020 8:09 AM
The fan banter around Season 13 of the VIVO IPL has inspired #KhelBolega campaign, launched by Star Sports along with BCCI
exchange4media Staff Mar 11, 2020 6:42 PM
The agency will now service the account from its Mumbai office
exchange4media Staff Mar 11, 2020 12:05 PM
While some IPL sponsors have said footfalls will be affected, others say with about two weeks left for the tournament the impact could still be controlled
Ruhail Amin Mar 11, 2020 8:05 AM
The TVC builds on one of the key conversation points amongst fans who argued that Rohit Sharma-led Mumbai Indians only won VIVO IPL in even-numbered years
exchange4media Staff Mar 9, 2020 3:05 PM
Guest Column: Ashish Bhasin, CEO, APAC and Chairman, India - Dentsu Aegis Network, says the IPL has almost become a part of our culture and it’s not just about television viewership anymore
Ashish Bhasin Mar 6, 2020 3:34 PM
The first edition of e4m Health Communication Conference and e4m Health Marcom Awards was held on March 5th at the Four Seasons, Mumbai
exchange4media Staff Mar 6, 2020 9:11 AM
Puri, CEO of Cipla Health, spoke of the state of the healthcare industry and what it takes to build a strong brand in the space
exchange4media Staff Mar 5, 2020 2:34 PM
As part of our series on VIVO IPL 2020, we take a closer look at Kings XI Punjab and the brands that are partnering with them
Shikha Paliwal Mar 5, 2020 8:13 AM
As Loyalty Partner for the team, the Marriott Bonvoy logo will feature on the upper right side-chest of the Mumbai Indians jersey
exchange4media Staff Feb 27, 2020 2:44 PM
This IPL, ShareChat expects to garner more than a billion impressions for its cricket-special content from 60 million monthly active users
exchange4media Staff Feb 25, 2020 5:26 PM
The film was released in multiple languages across TV & digital, and is a start to an integrated marketing communications campaign to the season
exchange4media Staff Feb 24, 2020 4:29 PM
