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The date for the final has not been decided yet as the tournament will clash with India's general elections, which are expected to take place in April-May

exchange4media Staff 1 week ago

Jaydev Unadkat and Varun Chakravarthy attracted highest bid of Rs 8.4 crore

exchange4media Staff 19-December-2018

Channel to broadcast player auction in 4 languages; Gautam Gambhir to debut as expert

exchange4media Staff 18-December-2018

Given the clout that sporting platforms command as far as brand building is concerned, a panel discussion on “Building Brands via Sports” was held at the recent India Brand Conclave

exchange4media Staff 04-December-2018

Javier Sotomayor says they plans to take their total count of screens in the country to 600 by 2022

Dolly Mahayan 22-November-2018

CEO, Cipla Health Ltd, on how engaging the consumer must be at the heart of everything related to content

exchange4media Staff 20-September-2018

As part of a campaign, Priyanka will help spread the word regarding the need for an attitudinal change towards inhalation therapy as the most effective for asthma management

exchange4media Staff 05-September-2018

The entries were judged by Sanjiv Mehta, HUL; CVL Srinivas, WPP India; Harsh Goenka, RPG Enterprises; Agnello Dias, Taproot Dentsu; Naveen Chopra, TPG Capital and Raj Nayak, Viacom 18

exchange4media Staff 30-August-2018

Discussions on content generation and trends in content marketing at the second edition of Content JAM on September 7

exchange4media Staff 29-August-2018

The growth from USD 5.3 billion in 2017 was amply supported by the broadcast rights fee-surge at a CAGR of 18.9 per cent with Star India as the new broadcasting partner for the IPL

exchange4media Staff 09-August-2018

The 247 brands that advertised on IPL 2018 were accounted for by 123 advertisers, the count of which has grown 50 percent since 2016

exchange4media Staff 03-August-2018

Gupta also spoke about the recent rise in various sporting leagues in the country and how they drive entrepreneurship and new business models across the sports eco-system

exchange4media Staff 27-July-2018

Mayank Shah on how the 'You Are My Parle-G' campaign during IPL followed by being aired on GECs has worked for the brand

Misbaah Mansuri 27-June-2018

Haptik’s analytical dashboard provided real-time data and updates to the Dream11 team regarding user engagement

exchange4media Staff 14-June-2018

The beverage company involved some of its most popular brands to make all the right noises this IPL season; Garners 400 million views cumulative reach in peak summer (April-May) in eight languages

exchange4media Staff 13-June-2018

The brand has witnessed a 25% growth in orders during IPL and over a 10X increase in consumers searching for gulab jamuns on the platform post the gulab jamun ad's success

Misbaah Mansuri 12-June-2018

Sir John Hegarty loved IPL ads that were Indian. This begs the question: what is Indian and is Indian exclusively desi?

Venkata Susmita Biswas 11-June-2018

Given its enormous popularity and colossal reach, brands have ramped up their association with the league to gain a high top of the mind recall.

exchange4media Staff 06-June-2018

Meanwhile Vodafone created maximum social media buzz followed by Vivo and Reliance Jio

exchange4media Staff 31-May-2018