ipl
Sanjay Gupta

In a career spanning 20 years, Gupta, Country Manager, Star & Disney India, has spearheaded innovations in branded entertainment & expanded TV content to digital through Hotstar

exchange4media Staff Sep 24, 2019 8:30 PM

IPL

Mumbai Indians continued to top the charts for the fourth time with an 8.5% increase in brand value at Rs 809 crore

exchange4media Staff Sep 20, 2019 10:24 AM

Nicotex

In addition to a TV commercial, this campaign will leverage multiple digital mediums to amplify communication

exchange4media Staff Sep 16, 2019 3:33 PM

Ankit Paul UC Browser

Paul, Country Lead - Monetisation Strategy and Programmatic at UCWeb, tells us about the platform’s shift from a browsing tool to a content platform, and more

Dolly Mahayan Sep 12, 2019 8:02 AM

Star

Disney has said that The 21CF acquisition had a slightly negative impact on the third quarter segment operating income

exchange4media Staff Aug 8, 2019 11:51 AM

Cipla

Prior to this, Puri was Chief Business Officer at Jubilant FoodWorks Ltd

exchange4media Staff Aug 5, 2019 3:59 PM

VS

As the channel kicks off its 20th anniversary celebrations, we spoke to Vaishali Sharma, Head, Marketing and Communications, Sony MAX, on the brand’s marketing strategies and acquiring new content

exchange4media Staff Jul 31, 2019 8:29 AM

PVR

The advertising revenues witnessed a growth of 28%, increasing to Rs 92 crore

exchange4media Staff Jul 25, 2019 5:28 PM

UC browser

The report also revealed that during the recently-concluded Cricket Season, the India vs New Zealand semi-final was the most talked-about match, with user consumption of over 1.2 million

exchange4media Staff Jul 24, 2019 4:45 PM

digital

The study by Razorpay states that India witnessed 40% growth in digital transactions in April-May-June as again Jan-Feb-March

exchange4media Staff Jul 19, 2019 3:24 PM

WC

Jofra Archer, Ben Stokes, Jos Buttler, Trent Boult, Lockie Ferguson, James Neesham and Kane Williamson are on top of the preference list for IPL franchises

Tasmayee Laha Roy Jul 16, 2019 8:29 AM

kartikA

The film revolves around the brand’s new concept of co-ordinated dressing at weddings where close friends of the groom are dressed in similar attire

exchange4media Staff Jul 13, 2019 8:10 AM

DigitalBrands

Digital brands have pushed in big money into cricket. Spending on TV and digital platforms alike, they have announced their arrival as major players in the advertising scene

Shikha Paliwal Jul 8, 2019 8:46 AM

Amit Tolani

In a chat with exchange4media, Tolani, Vice President, Marketing, CEAT, spoke about his journey with the brand, use of blockchain to measure digital impressions and CEAT's association with World Cup

Shweta Raaj Singh Jun 25, 2019 8:12 AM

MX Player

The streaming platform is bringing to you a special set of funny, relatable and exciting shows – all from the house of TVF

exchange4media Staff Jun 14, 2019 4:46 PM

Bharat

In-cinema advertising is among the fastest growing revenue streams for multiplexes with a gross profit of 90%, according to KPMG report

Shweta Raaj Singh Jun 5, 2019 9:23 AM

GautamThakar

Thakar, CEO, Star Sports, speaks to exchange4media about their programming initiatives for Cricket World Cup, on-ground activation, advertisers and expectations in terms of viewership

exchange4media Staff Jun 3, 2019 8:30 AM

rajeshMenon

Menon, Head-Royal Challengers Bangalore (RCB) & New Business at Diageo India, spoke on the topic ‘Royal Challengers Bangalore: Building a Connect with Fans & Brands’

exchange4media Staff May 31, 2019 8:22 AM

Hotstar logo

Hotstar has registered a 2x growth in viewership for ODIs since 2018 and promises to make this World Cup bigger and better than ever before

exchange4media Staff May 29, 2019 5:17 PM