Cinema theatres will see a resurgence after the pandemic, the Chairman of Star & Disney India said at the 18th Hindustan Times Leadership Summit

exchange4media Staff Nov 30, 2020 1:00 PM

Aamir Khan is the top celebrity featuring in ads this IPL, registering the highest ad volume seconds

exchange4media Staff Nov 25, 2020 3:39 PM

Star India will now have exclusive rights across linear and digital mediums including all India tours to South Africa in this period

exchange4media Staff Nov 25, 2020 10:23 AM

With features like Multiple Stages, people can switch between performances and Watch Party allows users to create own private video group

exchange4media Staff Nov 23, 2020 2:01 PM

Guest Column: Swati Nathani, Co-founder, Team Pumpkin, shares a few tips on how to leverage IPL or any sporting league’s popularity even when you’re not associated with it in official capacity

Swati Nathani Nov 23, 2020 10:59 AM

Television viewership for the tournament reached 31.57 million average impression, making IPL 2020 the most successful season ever

exchange4media Staff Nov 20, 2020 4:32 PM

During IPL 13, the ad volume for the sports genre also increased by more than three times compared to the period before the tournament

exchange4media Staff Nov 19, 2020 9:06 AM

The Walt Disney Company will continue to ramp up investments in Direct To Consumer (DTC) business, said CEO Bob Chapek during the earnings call

exchange4media Staff Nov 13, 2020 9:18 AM

According to industry experts, the official broadcaster has made a revenue of around Rs 250 crore from Hotstar

Sonam Saini Nov 12, 2020 9:08 AM

Bhairav Shanth, Co-founder and Managing Director of ITW, explains why brands continue to invest in the IPL that has established itself as the biggest primetime entertainment property

exchange4media Staff Nov 11, 2020 3:41 PM

The two-day event for the digital and marketing ecosystem saw compelling discussions around content and influencer marketing

exchange4media Staff Nov 11, 2020 9:25 AM

As per the data for the first 52 matches, a total of 175+ brands advertised on both regional and Hindi+English sports channels and Dream11.com was on top among the common brands

Sonam Saini Nov 9, 2020 8:34 AM

The innovation will allow users to video chat with friends while watching the Live Stream of matches all on a single screen

exchange4media Staff Nov 7, 2020 1:48 PM

This digital film was scripted by the creative team at Schbang, directed by Nilay Singh and produced by Abhimanyu Balasubramanyam

exchange4media Staff Nov 7, 2020 8:05 AM

The campaign also aims to amplify the launch of Kotak MyTeam Debit and Credit cards

exchange4media Staff Nov 3, 2020 11:59 AM

As per industry experts, the official broadcaster has increased the ad rates by 15-20%

Sonam Saini Nov 3, 2020 8:56 AM

Complaints against eight such advertisements have been registered over the past one month

exchange4media Staff Nov 3, 2020 8:55 AM

As per the TAM adex report, the number of advertisers and brands grew by 13% and 6% respectively in IPL 13 compared to IPL 12 for the same period

exchange4media Staff Nov 2, 2020 8:40 AM

Through this campaign, the brand endeavours to become an inclusive part of consumers at home, cricket watching experience

exchange4media Staff Oct 31, 2020 8:44 AM

The new campaign, which is part of the annual IPL campaign, is an extension of the brand’s umbrella thought - "Kya plan hain"

exchange4media Staff Oct 31, 2020 8:03 AM