During the Q3 FY21 earnings conference call, ZEEL MD & CEO Punit Goenka said that the ad revenue situation is nearing normalcy

exchange4media Staff Feb 24, 2021 8:45 AM

With March nearing, BCCI does not have much time to take a final call on the venue as the broadcaster will need at least a month to make preparations for the execution and sell inventory

Naziya Alvi Rahman Feb 23, 2021 8:52 AM

Sam Balsara, Chairman and Managing Director, Madison World, explains why IPL is a fine platform for advertisers to improve reach and growth

Christina Moniz Feb 22, 2021 11:34 AM

Gurjeev Singh Kapoor, President - TV Distribution, India and International, Star & Disney India, talks about the factors that have led to the growth of Star Sports network

exchange4media Staff Feb 22, 2021 8:37 AM

The associate sponsorship may be in the range of Rs 65 crore to 70 crore while co-presenting is likely to cost between Rs 110 crore and Rs 125 crore

Sonam Saini Feb 22, 2021 8:24 AM

South African player Chris Morris was picked up by Rajasthan Royals for a record price of Rs 16.2 cr; Mumbai Indians won bid for Sachin Tendulkar’s son Arjun Tendulkar who finally made his IPL debut

Ruhail Amin Feb 19, 2021 8:28 AM

The Chinese technology company was replaced by Dream11 for last year’s tournament

exchange4media Staff Feb 18, 2021 5:54 PM

Guest Column: Varying sizes of purses & various slots to fill, makes this mini auction an opportunity for franchises to fine-tune their team strategies, says Vishal Baghel, AVP, Hansa Research

Vishal Baghel Feb 17, 2021 1:01 PM

Hitesh Malhotra, Chief Marketing Officer, Lenskart.com, talks about the brand’s first-ever campaign during IPL 2020

Simran Sabherwal Feb 15, 2021 12:27 PM

In its presentation to the advertisers, Disney+ Hotstar has also projected a 50-60% increase in watch time

Naziya Alvi Rahman & Javed Farooqui Feb 15, 2021 8:52 AM

With brands cashing in on the record-breaking TV viewership during last year’s IPL, the tournament’s broadcast proved to be a turning point for the Indian M&E sector post the COVID setback

Christina Moniz Feb 11, 2021 9:12 AM

Election se Selection is an online contest for IPL fans that allows them to have a say in the form of a vote about the VIVO IPL Auction

exchange4media Staff Feb 9, 2021 4:08 PM

Shuvadip Banerjee, VP - Marketing Services, ITC Limited shares how the various brands in ITC’s portfolio have leveraged the IPL effectively

exchange4media Staff Feb 8, 2021 12:57 PM

Along with China, India is one of the key focus markets for Sportradar in Asia

Javed Farooqui Feb 2, 2021 1:50 PM

From title sponsor Dream11 to platforms like Gamezy, My11Circle and FanFight, gaming apps have witnessed tremendous growth on the back of their IPL broadcast campaigns

exchange4media Staff Jan 28, 2021 8:06 AM

Advertisers are upbeat about reports that BCCI may allow 50 per cent crowd attendance for this season as this will let them participate with more touchpoints

Ruhail Amin Jan 27, 2021 8:30 AM

Anil Viswanathan, Senior Director – Marketing (Chocolates), Insights and Analytics, Mondelez India, talks about the significance of IPL as media property

Ashee Sharma Jan 25, 2021 8:53 AM

A source said that BCCI is miffed by IMG's 'poor leadership' in the UK. Another stated that the board has cost-cutting in mind

Ruhail Amin Jan 11, 2021 8:25 AM

Reports say that the board will be managing the 2021 edition of the tournament with in-house professions

exchange4media Staff Jan 9, 2021 2:25 PM

As per the TAM AdEx data, Chinese smartphone makers had an overall share of 42% during October-December’20

Ruhail Amin & Sonam Saini Jan 7, 2021 8:17 AM