According to the report in a leading business daily, the official broadcaster has approached the sponsors with the offer to go ahead with the deal when BCCI orders resumption of the tournament

exchange4media Staff 4 hours ago

The report is based on ad volumes for advertising across 20 Star Network channels for IPL 14 and 19 for IPL 13

exchange4media Staff 4 hours ago

We bring you a roundup of the news that made headlines this past week

exchange4media Staff May 8, 2021 8:16 AM

The amount is just a ballpark figure and the board is yet to arrive at an actual number considering its contractual obligations, said BCCI Treasurer Arun Singh Dhumal

exchange4media Staff May 7, 2021 12:54 PM

The broadcaster said that the upward trend reflects the loyalty of the fans and the popularity of the Indian Premier League

exchange4media Staff May 6, 2021 5:22 PM

As BCCI eyes a new window for resuming IPL, the broadcaster presents two options to advertisers: continue with existing deals or ink fresh ones

Javed Farooqui May 6, 2021 9:29 AM

CMO Karan Shroff added the brand may also consider tweaking the ads if the league returns in September-October as speculated

Mansi Sharma May 6, 2021 8:58 AM

Abhishek Madhavan, SVP, Growth and Marketing, MPL, shares that after the brand’s last IPL association, the number of fantasy gamers increased by more than 7x

Misbaah Mansuri May 6, 2021 8:58 AM

The consumer survey conducted on IPL addressed viewer sentiments on the tournament with respect to its venue and timing among other things

exchange4media Staff May 5, 2021 11:04 AM

Where many cricket fans expressed their disappointment, others welcomed the decision

exchange4media Staff May 5, 2021 9:14 AM

Sources say that with BCCI looking to postpone the games, it's early to gauge loss in sponsorship revenue, but the broadcaster will be paid by the advertisers based on the inventory consumed so far

Javed Farooqui May 5, 2021 9:11 AM

Industry watchers note that the suspension of IPL will have a huge impact on ad revenues with brands having to pull back campaigns and the overall market sentiment getting affected

Misbaah Mansuri May 5, 2021 8:51 AM

IPL's official broadcaster said it was important concerning the health and safety of players, staff and everyone involved in the league

exchange4media Staff May 4, 2021 4:05 PM

BCCI Vice President Rajiv Shukla made the announcement on Tuesday, May 4 after a Sunrisers Hyderabad player was tested positive for Covid

exchange4media Staff May 4, 2021 1:21 PM

While the news of KKR players testing positive for Covid came as a shock, the board had factored in such a scenario while formulating the IPL 2021 strategy, according to a source

Javed Farooqui May 4, 2021 9:04 AM

The match slated to take place between the two teams today on May 3 has been postponed after KKR's Varun Chakaravarthy and Sandeep Warrier tested positive

exchange4media Staff May 3, 2021 1:55 PM

These clutter-breaking IPL campaigns have gone big on quirk, humour and creativity

exchange4media Staff May 3, 2021 8:39 AM

The campaign shines the spotlight on its new economical range of nacho chips

exchange4media Staff May 1, 2021 8:25 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff May 1, 2021 8:04 AM

Comparatively, the first 14 matches of IPL 2020 had a cumulative reach of 116 million viewers, and IPL 2019 had a cumulative reach of 101 million viewers for the first 17 matches

exchange4media Staff May 1, 2021 7:58 AM