ipl
This is the second consecutive year of double-digit business value growth for the cricket league, says Houlihan Lokey’s 2026 IPL Brand Valuation Study
e4m Staff Jul 29, 2026 11:21 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on the BCCI raising the reserve price for title sponsorship rights and why brands keep investing hundreds of crores in cricket
Ganapathy Viswanathan Jul 24, 2026 8:13 AM
Industry heads opine that brands may have become too reactive but the need is to invest in long-term strategy, instead of just chasing engagement and virality
Sandhi Sarun Jul 21, 2026 9:13 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, shares how Sir Garry Sobers’ influence flowed naturally from competence, integrity, courage and an unwavering love for the game
Ganapathy Viswanathan Jul 20, 2026 8:25 AM
Pavan Kaushik's new book, The Fifth Estate, highlights the critical evolution of corporate communication in shaping trust and reputation in today's business landscape
e4m Staff Jul 3, 2026 10:49 AM
The study found that celebrity-endorsed advertisements accounted for 61% of total advertising volumes on Linear TV, compared with 49% on Connected TV
e4m Staff Jun 29, 2026 1:55 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines whether Rishabh Pant’s lower IPL price tag reflects a dip in brand value or the start of his next commercial innings
Ganapathy Viswanathan Jun 26, 2026 8:45 AM
After industry concerns that a September-October IPL could collide with India’s festive advertising season, BCCI is now considering an earlier window to avoid extreme heat and pre-monsoon
Kanchan Srivastava Jun 19, 2026 5:21 PM
TAM Sports data shows that ads shorter than 10 seconds accounted for 50% of ad insertions on linear TV
e4m Staff Jun 18, 2026 1:47 PM
Celebrity-endorsed commercials registered a 34% increase in ad volumes compared with the previous season
e4m Staff Jun 17, 2026 3:26 PM
Puri is currently the Managing Director and Chief Executive Officer of Cipla Health
e4m Staff Jun 16, 2026 3:43 PM
Connected TV emerged as the fastest-growing consumption platform with a 22% Y-o-Y growth
e4m Staff Jun 16, 2026 7:47 AM
Services emerged as the largest advertising sector on both Linear TV and CTV during IPL 2026
e4m Staff Jun 12, 2026 4:50 PM
e4m had first reported the collaboration between IIT Kanpur and BSNL to boost D2M technology in the country
Imran Fazal Jun 11, 2026 9:24 AM
According to a new report by Rediffusion Consumer Lab, Sooryavanshi's story is about more than statistics and his journey is a case study in how modern prodigies are created
The report found considerable overlap between advertisers using broadcast television and connected television
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes RCB’s emotional bonding fans
Ganapathy Viswanathan Jun 2, 2026 12:40 PM
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
Kanchan Srivastava Jun 1, 2026 9:12 AM
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
Shalinee Mishra Jun 1, 2026 8:14 AM
IPL chairman Arun Dhumal said the league’s scheduling could be reviewed as expansion plans take shape
Jitender Dabas, CEO of BBDO Group India, speaks to e4m on the impact of AI-led consolidation on the ad industry, effect of rising fuel prices on the broader economy & consumer spending, and much more
Imran Fazal May 22, 2026 8:42 AM
As per the TAM Sports-IPL 19 Advertising Report, TV ad volumes rose 2% after 48 matches versus the same period last season
Chehneet Kaur May 14, 2026 8:55 AM
Prior to this, Junaid Khwaja was with Amazon as Lead - Agency Partnership
e4m Desk May 13, 2026 11:48 AM
Zameer Kochar, Chief Marketing Officer, Angel One, on why the brand shifted its brand narrative and positioning to an investment tech-first, data-driven, innovative mentor
Simran Sabherwal May 13, 2026 9:23 AM
Apart from his role at BRICS CCI, Shastri is also associated with the Indian Institute of Governance & Leadership and the Confederation of Young Leaders
e4m Staff May 12, 2026 10:18 AM
Industry heads opine that brands are treating IPL campaigns like a media buy and not a storytelling opportunity; brands are playing it safe and avoiding bold bets
Aryendra Khan May 6, 2026 9:21 AM
Ashutosh Dixit succeeds Manolito Vujicic, who has decided to leave the Group to pursue other opportunities
Some companies like Voltas, Air India Express, Tata AIG, Carat Lane, Tata Motors have decided to combine their spends estimates to be worth around Rs 180-Rs 220 crore
Brands from tech to quick commerce have shifted from match exposure to total fan immersion, embedding themselves across the entire fan journey to build sustained relationships, say industry players
Sunidhi Vijay May 5, 2026 8:20 AM
The Mittal family will reportedly hold around 75% ownership following completion of the transaction
Higher CTV viewership, fewer brands on TV and rising digital traction signal a shift in how India’s biggest media property is being bought and consumed, early data trends suggest
Kanchan Srivastava Apr 29, 2026 8:09 AM
As users split their time across multiple platforms, the traditional scale-led media planning model has weakened, with high reach no longer guaranteeing visibility or recall
Sunidhi Vijay Apr 28, 2026 8:32 AM
Industry executives estimate influencer-led activations linked to IPL could touch Rs 700 crore in 2026, accounting for 16-18% of digital advertising spends around the tournament
Imran Fazal Apr 28, 2026 7:54 AM
Ahead of the MI vs CSK clash, Dhoni is seen interacting with Deepak Chahar and jokingly reacting to the presence of a camera
e4m Staff Apr 23, 2026 7:06 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes about the need for the IPL to enforce surrogate advertising rules consistently across TV, jerseys, & digital
Ganapathy Viswanathan Apr 23, 2026 8:51 AM
While some industry leaders say AI-triggered ads are driving higher engagement, others acknowledge that separating the impact of the ad from the impact of the moment could prove difficult
Shantanu David Apr 22, 2026 8:35 AM
Data from TAM Sports indicate that streaming and broadcast are no longer competing mediums but complementary pillars
Imran Fazal Apr 21, 2026 7:28 PM
Industry heads note that the the latest IPL advertiser numbers is less about declining appeal and more about a rapidly evolving media and advertiser landscape
Chehneet Kaur Apr 14, 2026 9:14 AM
The Rajasthan Royals teen’s IPL run is turning him into a Gen Alpha–Gen Z brand asset, with early endorsement deal reportedly in the Rs 75–80 lakh range—even as experts advise a calibrated approach
Kanchan Srivastava Apr 14, 2026 8:42 AM
From Virat Kohli-Rohit Sharma’s bromance to Sachin Tendulkar’s presence, netizens were quick to pick on these moments
e4m Staff Apr 13, 2026 3:22 PM
From nostalgia hacks to cultural originals, this week's ads show who's keeping up and who's leading
e4m Staff Apr 11, 2026 9:21 AM
Rajasthan’s chase, early breakthroughs and key moments on and off the field kept the match trending online
e4m Staff Apr 11, 2026 8:56 AM
In a candid conversation with Dr Annurag Batra, Rediffusion's MD looks back on his 40 years in the industry, and what lies ahead
e4m Staff Apr 11, 2026 8:18 AM
The tech giant commanded approx 13.4 per cent of total ad volumes across the first 13 matches
e4m Staff Apr 11, 2026 8:02 AM
The IPL 2026 clash drew attention for key performances and several on-field moments
Vaishnavi Deshpande Apr 10, 2026 1:45 PM
Girish Hingorani, VP – Marketing (Consumer Products) & Corporate Comms at Blue Star, on how shifting media dynamics and unpredictable demand patterns have prompted a rethink of the company’s strategy
Shalinee Mishra Apr 10, 2026 9:40 AM
Industry executives and media planners indicate that sectors like BFSI, fintech, auto, real estate, edtech, travel, and even B2B platforms are increasing their presence on IPL
Sunidhi Vijay Apr 9, 2026 10:08 AM