Škoda Auto Volkswagen India names Ashutosh Dixit as Brand Director of Porsche India
Ashutosh Dixit succeeds Manolito Vujicic, who has decided to leave the Group to pursue other opportunities
by
Published: May 5, 2026 5:19 PM | 2 min read
Follow Us
- Porsche India has appointed Ashutosh Dixit as the new Brand Director, effective immediately, succeeding Manolito Vujicic.
- Dixit brings over 28 years of automotive experience, having previously served as Market Development Director at Porsche Middle East and Africa and held key roles within the Volkswagen Group.
- Dr. Manfred Bräunl, CEO of Porsche Middle East and Africa, expressed confidence in Dixit's ability to enhance Porsche's growth in India, a key market for the brand.
- Jan Bures and Piyush Arora from Škoda Auto Volkswagen India emphasized Dixit's leadership skills and market understanding, highlighting the company's commitment to talent development and strengthening its presence in India.
Porsche India, part of Škoda Auto Volkswagen India Private Limited (SAVWIPL), has appointed Ashutosh Dixit as its new Brand Director with immediate effect.
Before taking on this role, Dixit served as Market Development Director at Porsche Middle East and Africa. He brings more than 28 years of experience in the automotive sector, having worked across India, China, and Europe. Over the years, he has held key leadership positions in areas such as strategy, sales operations, and brand management. Nearly two decades of his career have been spent within the Volkswagen Group.
Dixit takes over from Manolito Vujicic, who is leaving the organisation to explore new professional opportunities.
Welcoming the appointment, Dr. Manfred Bräunl, Chief Executive Officer of Porsche Middle East and Africa, said that Dixit’s strong understanding of the Porsche brand and the Indian market makes him the ideal choice for the position. He added that India remains a key market for Porsche and expressed confidence that Dixit will help further strengthen the brand’s growth and presence in the country.
Jan Bures, Executive Director – Sales, Marketing and Digital at Škoda Auto Volkswagen India, said Dixit’s extensive experience across different markets and his leadership capabilities will help drive Porsche’s next phase of growth in India. He noted that the company looks forward to deepening customer engagement and achieving new milestones under his leadership.
Piyush Arora, Managing Director and CEO of Škoda Auto Volkswagen India, also welcomed Dixit to the leadership team. He highlighted Dixit’s deep understanding of customers, markets, and the Porsche brand, saying these qualities position him well to lead the company’s operations in India. Arora added that the appointment reflects the group’s commitment to nurturing and promoting talent within its ecosystem while continuing to strengthen Porsche’s footprint in the country.
Read more news about People Movement, Internet Advertising, Marketing, Digital Media, PR and Corporate Communication
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook, YouTube & Google News