IPL 2025
Over 25 new advertising categories debuted in IPL 18, with Properties/Real Estate and Cellular Phone Services leading the charge, a TAM Sports report says
In 2024, RCB stood third in the IPL brand value charts with $117 million
The 61.8 crore figure reflects the cumulative views amassed throughout the match
As per a TAM Sport report, while the count of advertising brands grew 28% from last year, the number of product categories remained consistent across both seasons
According to media buyers and experts, TV ad rates are currently pegged at around Rs 15 lakh for a 10-second slot, while digital (OTT) advertising stands at approx Rs 250 CPM for open targeting
Industry insiders estimate up to 20% rise in ad income for news genre, across print, digital and TV, driven largely by volume
According to sources, teams are now reporting a 15–20% year-on-year jump in sponsorship earnings. Team sponsorship earnings this IPL season have surged over 30% compared to 2024 figures
The campaign will engage audiences through exclusive pre-match commentary featuring Jatin Sapru and cricketer Suresh Raina
We take stock of interesting brand activations by brands during the ongoing league
According to a TAM Report on IPL advertising, mouth freshener was the top advertiser category with 13% share, followed by biscuits and e-commerce at 10% each
Experts say celebrity-led ads are showing 2x higher aided recall in brand lift and 3x engagement rates on digital vs. non-celeb counterparts
To stand out in the IPL chatter, marketers need to bring a blend of creativity and precision with content that resonates not just creatively but in terms of relevance, say industry heads
According to CrispInsight-Kadence report, Virat Kohli and MS Dhoni top fan charts; RCB and MI command regional loyalty
A TAM report shows that ad volumes for the first 13 matches of IPL 18 grew by 12% over the previous season
With MoEngage, Punjab Kings will now automate customer journeys across multiple touchpoints
The campaign, developed by Saatchi & Saatchi India, features Rohit Sharma, Hardik Pandya and Suryakumar Yadav
Dwijendra Parashar, Head of Marketing, Rajasthan Royals, shares exclusive insights into the team’s AI-heavy investments and innovative fan engagement strategies
By offering IPL access as part of data plans, JioHotstar aims to soften the impact of its paywall and sustain cricket’s digital dominance
From team associations, on-ground activations and digital campaigns, gaming brands are looking to increase reach while building on the fandom
Television advertising for IPL 18 has seen a rise in the number of categories and advertisers compared to IPL 17, as per TAM Sports‘ recent report
Brands need to rethink the marketing playbook for cross-screen experiences since second-screen behaviour has the potential to deliver high ROI and measurable results, point out strategists
As per creators & IPL observers, younger audiences are co-creating digital experiences; others opine influencer-led marketing is a natural evolution of fan engagement and lend a new dimension
Udemy will offer exclusive promotions and events with MI during the season
The partnership will offer extensive brand visibility across Mumbai Indians' key assets, including team merchandise, advertisements, digital campaigns, and fan engagement initiatives
Rising production costs, shifting consumer preferences, and the increasing role of digital channels are causing auto brands to restrategise their IPL budgets, say experts
The high-energy campaign video showcases star players Arshdeep Singh, Lockie Ferguson, Yuzvendra Chahal, Glenn Maxwell, Marcus Stoinis, and Marco Jansen
The brand has released a special anthem emphasising how adequate sleep and rest boosts performance
Neelima Burra, CMO of Luminous Power Technologies, shares how the brand took center stage with the placement in Rajasthan Royals’ jersey - a prime real estate for sponsorships
Hyper-personalised ads, interactive formats, and multi-screen strategies are set to redefine brand engagement this IPL season, share industry heads
Monetization of private messaging apps has long been a challenge for tech giants, but IPL 2025 might be the moment where WhatsApp finally proves its worth as an advertising powerhouse
Shubha Pai, Head of YouTube Sales and Solutions at Google India, talks about engaging audiences beyond live matches and providing advertisers with opportunities to connect with their consumers
Dream11 CMO Vikrant Mudaliar shares insights on the fantasy sports platform’s star-studded IPL campaign, focus on sharper messaging and need to spark conversations
IPL offers brands the opportunity to cash in on multiple touchpoints through social media buzz, second-screen engagement, influencer content, and real-time trends, share observers
The meeting is set to be held on March 22, the same day as the IPL 2025 opener between KKR and Sunrisers Hyderabad
As per industry reports and pundits, brands are expected to invest heavily in influencer partnerships with demand surging for interactive, one-tap content
Irelia Sports India, the owner of Gujarat Titans, holds the rest of the 33% stake
Advertising on IPL allows Google to reach new digital users and can be a proactive step to remind advertisers of its market share, say domain experts
Among the brands are - My11Circle, Campa Energy, Birla Opus, PokerBaazi, SBI, PhonePe, Mutual Funds Sahi Hai, Thums up and Google Search
Olio will launch exclusive Rajasthan Royals-themed activations, including stadium branding, a flagship sports café, IPL-inspired menu additions, and digital campaigns
Cricket District will be producing behind-the-scenes content during IPL 2025
RR vs MI on 1st May 2025 announced as the official #PinkPromise Match of IPL 2025
The EOI is being issued for pan-India media buying and strategy for IPL 2025, channelisation of budgets across TV, Radio, Digital, Print, OOH, and outdoor innovations
JioStar has secured Campa, My11Circle, Amul and State Bank of India as television and digital sponsors
e4m spoke to Ishan Chatterjee, Chief Business Officer, Sports Revenue, SMB & Creator, JioStar as he sheds light on key initiatives, advertising opportunities, and market trends shaping IPL 2025
While data shows spends on OOH have seen a dip during IPL, industry players say digital OOH, QR code integration and gamification can make the outdoor medium more attractive for IPL advertisers
According to reports quoting sources, RIL is strategizing to get small advertisers on board to boost digital ad inventory and increase revenue coming from streaming
Industry observers say the initial rates are likely to increase further once the league commences with major advertisers looking set to reassess digital spending plans
Rexona will be the Official Freshness Partner with the Mumbai Indians women’s team at the T20 women’s tournament
RCPL's Campa Cola has reportedly bested Coca-Cola's Thums Up, which held the coveted 'co-presenting' rights last year
RR Kabel's branding will be featured on the ‘Right Chest’ of all KKR team kits during the season
With Jiostar's expanded portfolio, the high spot rates will put pressure on advertisers to deliver ROI
According to media buyers and planners, the formal rate card for IPL 2025 will be finalised after the Champions Trophy and Women’s Premier League
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