RCB’s IPL triumph set to push brand value beyond $140 Million: Qoruz Report

After 18 years of near-misses and heartbreak, Royal Challengers Bengaluru (RCB) finally ended their title drought with a landmark IPL victory on Tuesday. But the celebrations aren’t just confined to the field. According to a new report by influencer marketing intelligence platform Qoruz, RCB’s brand value is now projected to surpass $140 million in 2025—setting the stage for the franchise to emerge as the most valuable team in the IPL.  

In 2024, RCB stood third in the IPL brand value charts with $117 million, trailing behind Chennai Super Kings (CSK) at $122 million and Mumbai Indians (MI) at $119 million. But that ranking came before they clinched their maiden trophy. Now, with a projected 20% year-on-year increase and a level of digital influence unmatched in the league, RCB appears ready to leapfrog the competition.

competition.

Rank	Team	Brand Value (USD)	YoY Growth
	Chennai Super Kings (CSK)	$122 million	+52%
	Mumbai Indians (MI)	$119 million	+36%
	Royal Challengers Bangalore (RCB)	$117 million	+67% (highest among top 3)
	Kolkata Knight Riders (KKR)	$109 million	+38%
	Sunrisers Hyderabad (SRH)	$85 million	+76% (highest overall)
	Rajasthan Royals (RR)	$81 million	+30%
	Delhi Capitals (DC)	$80 million	+24%
	Gujarat Titans (GT)	$69 million	+5%
	Punjab Kings (PBKS)	$68 million	+49%
	Lucknow Super Giants (LSG)	$60 million	+29%

Instagram Kings and YouTube Storytellers

RCB’s social media presence has played a critical role in turning the team from just a cricket franchise into a cultural movement. On Instagram, the team commands an audience of 21.5 million followers—more than any other IPL team—averaging 4.8 million views per reel and generating over 385,000 likes per post. Their engagement rate stands at a formidable 5.8%, highlighting a fanbase that doesn’t just scroll past but actively interacts.

YouTube paints a similar picture. With 5.3 million subscribers and over 4,000 videos, RCB’s long-form content strategy—ranging from locker room glimpses to fan stories—has cultivated a community that remains plugged in well beyond the cricket season. Each video pulls in an average of 180,500 views, building emotional stickiness around the brand.

Social Buzz Belongs to RCB

As of June 3, just a day after the IPL final, RCB had already garnered 74,600 influencer mentions across Instagram, X (formerly Twitter), Facebook, and YouTube—dramatically outpacing MI (22,300) and CSK (19,200). Their social engagement rate sits at 16.2%, the highest among all franchises.

Driving this surge is none other than Virat Kohli, who led the individual charts with 62,600 influencer mentions. The former captain’s enduring mass appeal continues to anchor RCB’s cultural dominance, with Shreyas Iyer and MS Dhoni following far behind at 18,500 and 13,400 mentions respectively.

Qoruz noted a viral spike in creator-led content during the playoff stage, with RCB-related hashtags surging across fan pages, meme creators, and mainstream influencers. It wasn’t just cricket commentary—it was a digital celebration.

Not Just a Team, But a Brand Ecosystem

Qoruz Co-Founder and CEO Praanesh Bhuvaneswar believes RCB’s off-field excellence laid the foundation for this moment. “RCB figured out early that they’re not just a cricket team. They’re a brand. A lifestyle,” he said. “They’ve stayed relevant all year round—through collabs like Puma jerseys, initiatives like Hustle by RCB, or community hubs like the RCB Bar & Café.”

Bhuvaneswar emphasized that while the trophy seals the narrative, RCB had already built a winning template rooted in community, consistency, and content. “This win connects the final dot. RCB is not just in the race anymore, they’re leading it.”

Aditya Gurwara, Co-Founder and Head of Brand Alliances at Qoruz, echoed that sentiment. “What sets RCB apart isn’t just fan loyalty, it’s how that loyalty translates online,” he said. “They blend cricket with personality, making every reel, meme, and video feel like an event.”

He pointed out the impact of creators like Danish Sait, whose humorous content brought out the human side of stars like Virat Kohli and AB de Villiers. “RCB turned moments into movements. That’s the mark of a modern brand.”