rcb
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes RCB’s emotional bonding fans
Ganapathy Viswanathan Jun 2, 2026 12:40 PM
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
Shalinee Mishra Jun 1, 2026 8:14 AM
From Virat Kohli-Rohit Sharma’s bromance to Sachin Tendulkar’s presence, netizens were quick to pick on these moments
e4m Staff Apr 13, 2026 3:22 PM
Rajasthan’s chase, early breakthroughs and key moments on and off the field kept the match trending online
e4m Staff Apr 11, 2026 8:56 AM
High-scoring Bengaluru clash sparks widespread online engagement, as moments from the game continue to circulate
As sponsorship stacks grow, industry players say franchises and brands alike are shifting focus from scale to effectiveness
Sunidhi Vijay Apr 1, 2026 9:19 AM
Social media data shows a sharp spike in Ananya Birla’s following, which reportedly jumped from 485K to nearly 1.5 million after the RCB deal
Shalinee Mishra Mar 30, 2026 10:54 AM
From cement, tyres and airlines to Pokémon, Krafton and Google Gemini, IPL 2026 reflects a shift toward a balanced base of traditional and new-age brands
Kanchan Srivastava Mar 27, 2026 9:17 AM
Former Royal Challengers Bengaluru owner Vijay Mallya reflects on his decision to buy the franchise in 2008 remembering that many had dismissed the move
e4m Staff Mar 26, 2026 5:00 PM
In a Twitter post, Modi has disclosed the original franchise bids from the league’s inaugural auction held on January 24, 2008
e4m Staff Mar 26, 2026 2:44 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, highlights how cricket extends beyond the field into boardroom negotiations
Ganapathy Viswanathan Mar 26, 2026 8:11 AM
As RCB and Rajasthan Royals transition to new ownership with record deals after the current season, focus shifts to the 2027 media rights cycle as the next key driver of IPL’s valuation trajectory
Kanchan Srivastava Mar 25, 2026 9:52 AM
Upon completion of this transaction, the consortium will, through its ownership of RCSPL, acquire the rights to own and operate the IPL and WPL franchise
e4m Staff Mar 25, 2026 8:16 AM
From MI’s two-day festival The MIX to CSK’s AR Rahman concert and RCB’s Unbox, teams are expanding pre-season activations into large-scale entertainment formats
Kanchan Srivastava Mar 19, 2026 9:05 AM
The advertiser mix moved beyond FMCG to fintech, automotive, AI-led startups, jewellery and consumer tech, as the WPL shifted from a marketing experiment to a mainstream sports investment
Shalinee Mishra Feb 6, 2026 8:35 AM
Sun Pharma logo will feature prominently on the front of RCB’s playing jersey, the official green match kit, and training apparel
As Title Sponsor, Nothing Smartphones will feature as the primary brand across RCB’s match jerseys, digital platforms, stadium presence, and fan experiences throughout the season
Sources close to developments around RCB’s potential sale had told e4m late last year that Adar Poonawalla’s name has come up among the potential bidders
e4m Desk Jan 23, 2026 11:55 AM
Himalaya Wellness and RCB Women’s team come together to launch ‘Remember Her Face’ campaign
e4m Staff Jan 16, 2026 3:49 PM
The partnership comes as RCB Women begin their Women’s T20 League 2026 campaign today
e4m Staff Jan 13, 2026 11:49 AM
GREW Solar’s partnership with the RCB Women’s team will feature the company’s branding on RCB players’ jersey and across broadcast, digital, and on-ground platforms throughout the tournament
e4m Staff Jan 12, 2026 12:29 PM
Kajaria will strengthen engagement during the Women’s T20 League through digital campaigns in collaboration with the RCB Women’s team
e4m Staff Jan 8, 2026 12:46 PM
The likely triggers, experts say are RCB being at its strongest-ever commercial peak, the fact that IPL teams rarely come up for sale and Virat Kohli's 17-year association with the team
Pooja Yadav Nov 7, 2025 9:32 AM
The current owners, Diageo Plc, through its Indian subsidiary United Spirits Limited, have initiated a ‘strategic review’ of their investment in RCSPL
e4m Staff Nov 6, 2025 12:46 PM
As per media reports, billionaire Adar Poonawalla has emerged as the frontrunner to acquire USL’s entire stake in the franchise
In an FIR, RCB, DNA Entertainment Networks, the event organisers, and the Karnataka State Cricket Association have been named as accused
e4m Staff Jun 6, 2025 10:16 AM
In 2024, RCB stood third in the IPL brand value charts with $117 million
The 61.8 crore figure reflects the cumulative views amassed throughout the match
The campaign showcases the blend of sport and street that PUMA India is known for
e4m Staff May 29, 2025 2:04 PM
RCB has alleged that Uber’s latest ad for its bike-taxi service, Uber Moto, makes unauthorised use of its brand identity
e4m Staff Apr 17, 2025 2:03 PM
This year, ConfirmTkt's brand logo will be prominently displayed on the sleeve of RCB’s official and training jerseys
e4m Staff Mar 18, 2025 1:08 PM
As part of this strategic collaboration, Furlenco will furnish key team spaces, including team rooms
e4m Staff Feb 14, 2025 3:44 PM
Ravi Santhanam, Group Head, Chief Marketing Officer & Head of Direct to Consumer Business at HDFC Bank, spoke to e4m on leveraging IPL to expand PayZapp’s reach
Sonam Saini Apr 29, 2024 8:10 AM
The collaboration between Birla Estates and RCB signifies a shared vision of excellence, passion, and integrity, the company said
e4m Staff Mar 26, 2024 3:43 PM
This is Hindware's third consecutive year of partnership with Punjab Kings as a sponsor and the second year as an associate sponsor for RCB
e4m Staff Mar 21, 2024 5:33 PM
ConfirmTkt's brand logo will feature on the trousers of RCB's official and training jerseys
e4m Staff Mar 20, 2024 5:37 PM
From Swiggy to Zepto, brands have come forward to celebrate the stunning performance and historic win as RCB lifts the maiden title
During the two-week period, 21 matches will be played across 10 cities
e4m Staff Feb 22, 2024 7:03 PM
The event demonstrates commitment to sustainability and appeals to the values of environmentally conscious Gen Z and Millennial consumers
exchange4media Staff May 18, 2023 10:16 PM
Our two cents on the latest spot by the health food brand for the IPL season
Sandhya Raghavan Apr 25, 2023 3:24 PM
As Saudi Aramco and Saudi Tourism Authority partnered with BCCI, Qatar Airways joined hands with RCB to expand their footprint in the world’s second largest market
Kanchan Srivastava Mar 30, 2023 9:08 AM
The group has also introduced RCB Innovation Lab, a service that generates insights, ideas, methodologies and products that shape the future of sports
exchange4media Staff Mar 27, 2023 10:06 AM
In an exclusive interview with e4m, RCB chairman Mishra, who is currently the Chief Commercial Officer of Diageo India, shared his objectives behind buying the women's IPL team
Kanchan Srivastava Mar 6, 2023 9:13 AM
With the tagline ‘Namma Karnataka, namma Nippon Paint’, the TVC features the Nippon Paint RCB blobby
exchange4media Staff Apr 15, 2022 1:19 PM