Himalaya Wellness enters 3rd year of partnership with RCB
The brand has unveiled a campaign with RCB’s top players
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Published: Feb 17, 2025 2:34 PM | 2 min read
Himalaya Wellness continues its partnership with the Women’s T20 Cricket League for the third consecutive year.
Strengthening its association with Royal Challengers Bengaluru (RCB), the brand has introduced a new campaign, featuring Smriti Mandhana, Shreyanka Patil, Georgia Wareham, Renuka Singh, Richa Ghosh, and Charlie Dean.
“We are thrilled to extend our partnership with the Royal Challengers Bengaluru women’s team for the third consecutive year in season 2025. Our long-standing association with WPL and RCB has been incredibly rewarding. With this year’s campaign, we wanted to bring an innovative twist that resonates with cricket and skincare enthusiasts. At Himalaya Wellness, we believe confidence and excellence go hand in hand, and RCB’s fearless spirit perfectly aligns with our brand ethos,” said Rajesh Krishnamurthy, Business Director, Himalaya Wellness.
“Cricket and skincare may seem like different worlds, but they share a common truth—the right strategy makes all the difference. As India’s No.1 face wash brand, Himalaya Wellness ensures that everyone gets the right solution for their unique skin needs. Just as every player has a role that contributes to victory, every skincare solution is designed for a specific need, delivering expert care. With this campaign, we celebrate the power of expertise, whether in sports or skincare, because the right approach leads to winning results,” said Ragini Hariharan, Marketing Director for Beauty and Personal Care at Himalaya Wellness.
On the partnership, Rajesh V Menon, Chief Operating Officer, Royal Challengers Bengaluru, said, "We are thrilled to enter the third year of our partnership with Himalaya Wellness. Royal Challengers Bengaluru embodies resilience, determination, and the unwavering pursuit of excellence—values that resonate with Himalaya's commitment to confidence and self-care and we look forward to further strengthening this partnership."
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