virat-kohli
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
Shalinee Mishra Jun 1, 2026 8:14 AM
Industry executives estimate influencer-led activations linked to IPL could touch Rs 700 crore in 2026, accounting for 16-18% of digital advertising spends around the tournament
Imran Fazal Apr 28, 2026 7:54 AM
A recent Instagram activity by Virat Kohli has yet again made social media move like never before, this time over a simple ‘like'
e4m Staff Apr 17, 2026 3:26 PM
From Virat Kohli-Rohit Sharma’s bromance to Sachin Tendulkar’s presence, netizens were quick to pick on these moments
e4m Staff Apr 13, 2026 3:22 PM
Rajasthan’s chase, early breakthroughs and key moments on and off the field kept the match trending online
e4m Staff Apr 11, 2026 8:56 AM
Indian cricket star Virat Kohli's official Instagram account became temporarily inaccessible late on January 29, catching millions of followers off guard
e4m Staff Jan 30, 2026 2:05 PM
Virat Kohli’s partnership with Duroflex reflects a shared focus on the role of rest and recovery in supporting peak performance
e4m Staff Jan 13, 2026 3:32 PM
As part of the transaction, Virat Kohli joins Agilitas as an investor and co-founder of one8
Kohli’s consecutive centuries triggered a strong social-media response, with many fans crediting Gautam Gambhir for what they describe as a renewed sense of clarity and confidence in Kohli’s batting
The likely triggers, experts say are RCB being at its strongest-ever commercial peak, the fact that IPL teams rarely come up for sale and Virat Kohli's 17-year association with the team
Pooja Yadav Nov 7, 2025 9:32 AM
Far beyond the boundary ropes, ‘Brand Kohli’ has established itself as an empire, consistently ranking as India’s most valued celebrity
The momentous victory was met with an outpouring of emotion and praise from the cricketing fraternity, both men and women, past and present
Alongside the OOH campaign, the brand film featuring Virat Kohli highlights about Duropedic’s five-zone support system
As part of this collaboration, Virat and Anushka will appear across a series of brand films, digital activations, and integrated campaigns
As per a Kroll report, brand value of top 25 Indian celebrities stands at $2bn; Ranveer Singh in 2nd spot with $170.7 mn, Shah Rukh Khan at No. 3 with $145.7 mn
e4m Staff Sep 25, 2025 8:21 AM
In the campaign named 'Dubai, Ready For A Surprise', the couple is seen exploring the city in refreshingly new ways
In 2024, RCB stood third in the IPL brand value charts with $117 million
The 61.8 crore figure reflects the cumulative views amassed throughout the match
The campaign showcases the blend of sport and street that PUMA India is known for
e4m Staff May 29, 2025 2:04 PM
Despite the BCCI’s request, Kohli closed the Test chapter with 123 matches, 9230 runs, and 30 centuries
e4m Staff May 12, 2025 1:21 PM
Kohli's decision to limit branded content on his Instagram feed reflects a broader shift among top-tier influencers who are increasingly prioritizing authenticity over overt promotion, believe experts
Shalinee Mishra Apr 15, 2025 9:05 AM
Kohli’s investment, while undisclosed, is being called “significant” by insiders
Shalinee Mishra Apr 14, 2025 9:24 AM
Another report said that Kohli will be pursuing a partnership with athleisure brand Agilitas to expand his own brand One8 into a global company
e4m Staff Apr 11, 2025 2:16 PM
According to CrispInsight-Kadence report, Virat Kohli and MS Dhoni top fan charts; RCB and MI command regional loyalty
e4m Staff Apr 10, 2025 7:03 PM
The campaign by VML aims to fortify Blue Star's position as the go-to solution for fast and high-performance cooling
e4m Staff Mar 26, 2025 3:18 PM
Shah Rukh Khan, Akshay Kumar, Amitabh Bachchan, and Salman Khan also part of the top 10 with Deepika Padukone being the only woman in the group, as per Hansa Research's ‘Brand Endorser Report’
e4m Staff Nov 26, 2024 1:18 PM
Sporting Beyond will provide Virat Kohli with advisory and consultancy services
As the star cricketer brings in his birthday today, we look at his stellar performances both on and off the field
The campaign promotes two Hero Xtreme motorcycles - Xtreme 125R and Xtreme 160R 4V
The campaign celebrates smaller but significant changes, where men are increasingly showing respect and treating women with equality
e4m Staff Sep 18, 2024 3:40 PM
The campaign is now currently being showcased across YouTube, Meta, Hotstar and various other OTT and social media platforms
e4m Staff Aug 27, 2024 6:31 PM
'We are thrilled to present this plant-based food innovation,' said Virat Kohli about the association
e4m Staff Aug 27, 2024 2:14 PM
Network Advertising is the creative agency behind the new campaign with Virat Kohli
e4m Staff Aug 6, 2024 12:07 PM
Conceptualized in-house, the campaign emphasizes that the interplay between internal and external noise is essential to personal growth
While the retirement will surely not change the love that the two cricketers get from their fans, experts are divided on the impact on their brand value
Chehneet Kaur & Payal Gwalani Jul 2, 2024 9:28 AM
The ad campaign aims to demystify the notion that making an insurance claim is complicated and showcases the swiftness and ease of submitting a claim
e4m Staff Jun 19, 2024 3:51 PM
The ads showcase the benefits of HSBC’s banking products and services including home loan, credit cards, NRI services, HSBC Premier and employee banking solution
e4m Staff Jun 10, 2024 3:16 PM
Interactive Avenues' 'IPL 2024: Unveiling The Fan Pulse' report is based on extensive data gathered from online platforms based on the social media buzz generated by IPL 2024
Royal Challenge Packaged Drinking Water unveils new TVC campaign ‘Choosebold 2.0’ celebrating the unwavering spirit of all those who choose the road less travelled
The campaign has been launched for a cricket scholarship powered by NeoBharat
e4m Staff May 22, 2024 12:32 PM
The brand has released an ad film to mark the launch of NeoBharat Latex Paint
e4m Staff Apr 26, 2024 4:02 PM
In an interaction with e4m, B Thiagarajan, Managing Director of Blue Star, shares key insights on how the summer, IPL and elections drive demand, the challenges that come with it and more
Sohini Ganguly Apr 22, 2024 8:17 AM
Amaze’s thematic and product film aims to inspire consumers to push their boundaries
As per the Ormax Sports Audience Report: 2024, cricket, football & kabaddi are the most-watched sports in the country
e4m Staff Mar 20, 2024 12:22 PM
