Sreechaitanya Garimella, Head of Marketing, Muthoot Fincorp, says IPL not only offers a high level of audience engagement but also allows their brand to tick off multiple marketing goals

Shantanu David May 18, 2022 8:39 AM

Virat Kohli?blur=25

The digital campaign incorporates a simple yet powerful activation in which a leave application is submitted on behalf of the employees

exchange4media Staff May 14, 2022 8:37 AM

Muthoot FinCorp campaign?blur=25

The ‘mera gold loan, mera interest’ campaign will be amplified across TV, digital, social media & OOH integrations during the IPL season

exchange4media Staff Apr 16, 2022 8:43 AM


Varun AR, AVP, Marketing, Livspace, talks about the brand’s association with Disney+ Hotstar for the T20 league, second year in a row

Sonam Saini Mar 24, 2022 9:14 AM


The brand is planning to expand its online and offline footprint Pan-India, and will utilize the fresh capital for marketing and distribution purposes

exchange4media Staff Mar 23, 2022 10:51 AM

Virat & Anushka?blur=25

The celebrity couple associated with the plant-based meat brand with an aim to make a conscious change in the lifestyle in order to save the planet

exchange4media Staff Feb 8, 2022 2:27 PM


We bring to you a comprehensive list of the month’s most trending topics as compiled by Starcom

Mansi Sharma Feb 5, 2022 8:41 AM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Jan 8, 2022 8:38 AM


Sharma & Rahul will surely attract some brands now but Kohli will remain marketers' delight even after losing his ODI captaincy, feel industry experts. Kohli is currently endorsing close to 30 brands

Kanchan Srivastava Jan 7, 2022 9:09 AM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Nov 6, 2021 8:43 AM

virat kohli?blur=25

A look at the man and his many brand endorsements on his 33rd birthday

exchange4media Staff Nov 5, 2021 1:48 PM


Phase 1 of the league, which was played in India, garnered more social media mentions (42 million) than phase 2 (38 million) which was played in UAE

exchange4media Staff Oct 26, 2021 5:38 PM


Sarcasm, hilarious memes and insults were at the top of the minds of millions of cricket fans who spent their night watching India-Pak match

exchange4media Staff Oct 25, 2021 1:22 PM


The cricketer came on the receiving end of outrage on Twitter after his post on Sunday

Kanchan Srivastava Oct 18, 2021 7:06 PM


The cricketer will participate in different marketing, ad and endorsement campaigns of the home grown brand

exchange4media Staff Oct 5, 2021 5:45 PM

Virat Kohli?blur=25

Industry opines that the brands need Kohli for his popularity and not for the captaincy tag

Mansi Sharma Sep 17, 2021 8:50 AM

Virat Kohli?blur=25

Kohli will work collaboratively with Hyperice to further accelerate the wellness category as it begins its expansion into India

exchange4media Staff Sep 16, 2021 12:37 PM

Great Learning Campaign?blur=25

The campaign has been conceptualised by The Script Room and produced by Dreampunk films

exchange4media Staff Sep 11, 2021 8:25 AM

Priyanka & Virat?blur=25

According to the list released by HopperHQ, Kohli earns a whopping $680,000 (approx Rs 5 cr) each post and Chopra gets $403,000 (around ₹ 3 crore) per post

exchange4media Staff Jul 2, 2021 6:12 PM