Issuing an apology before deleting the erroneous social media post can restrict the damage to the image of the brand and the influencer, say experts

Dolly Mahayan 1 week ago

OnePlus 6T McLaren Edition- #SalutetoSpeed takes second place, while Virat Kohli's Too Yumm! Karare - Baahar Se Tedha! Andhar Se Seedha! clinches the tenth place on the list

exchange4media Staff 31-January-2019

Over the past decade, celebrity-led endorsements increased in number from 650 in 2007 to 1,660 in 2017, representing a steady CAGR of 10%

exchange4media Staff 10-January-2019

Guest Column: Rishabh Sharma, Brand Strategist, Twitter India tells us how brands used the social media platform to change the dynamics of fan engagement and produce campaigns that awed audiences

Rishabh Sharma 28-December-2018

A round-up of the 10 most viewed YouTube ads across the world in 2018

exchange4media Staff 20-December-2018

Anupam Bokey, VP Marketing (CMO) RP Sanjeev Goenka FMCG revealed how the brand aims to fetch the canvas of visibility for its newest offering Karare

Misbaah Mansuri 13-December-2018

Conceptualized by Mullen Lintas, the 30-second ad film features ace Indian cricket captain, youth icon and fitness enthusiast Virat Kohli

exchange4media Staff 10-December-2018

According to YouTube, India has “truly became a ‘video-first’ country” with the platform reaching over 245 million monthly active users

exchange4media Staff 07-December-2018

#ThisHappened: Virat-Anushka’s Karvachauth tweet most liked in India

exchange4media Staff 05-December-2018

Virat Kohli has managed to build a formidable brand despite his brash comments which have time and again made headlines

exchange4media Staff 28-November-2018

The ad has been directed by Shashank Khaitan of Dhadak and Badrinath Ki Dulhaniya fame

exchange4media Staff 21-November-2018

With the vision of Virat Kohli, the One8 Select collection offers affordable fashion-forward shoes and accessories that go seamlessly with attire all throughout the year

exchange4media Staff 12-November-2018

Virat Kohli will start his innings with Hero MotoCorpwith a campaign for Xtreme 200R that will be launched on Wednesday across TV, Print, Outdoor and Digital platforms, to coincide with the start of the nationwide retails sales of the bike.

exchange4media Staff 12-September-2018

Volini Maxx is a new variant of Sun Pharma’s popular brand, Volini. It is targeted for severe pains including musculoskeletal, joint and low back

exchange4media Staff 29-August-2018

Uber ad with cricketer Virat Kohli fetched the lion's share of views, while Kit Kat's tech meets destination experiment also worked well for the brand

exchange4media Staff 01-August-2018

Conceptualised by Red Fuse Communication, the latest ad film saw Virat Kohli donning different coloured jerseys to highlight Colgate Neo’s unique handle-bristle colour combinations

exchange4media Staff 26-July-2018

The latest digital-led campaign #ComeOutandPlay is Puma|One8’s first promotional content after the brand’s grand launch event in November 2017.

exchange4media Staff 25-June-2018

In an endeavour by Virat and Puma to make every Indian adopt a fit and active lifestyle, from now on, the 18th of every month will witness the travelling COAP Play Wagon in Goa and Bangalore.

exchange4media Staff 19-June-2018

Philips has brought a modern innovation to its consumers - the latest advanced range of Philips Trimmers BT 3000 Series.

exchange4media Staff 12-June-2018

Set against Kohli's narrative, the Badhte Chalein commercial showcases four real-life inspired examples of riders

exchange4media Staff 11-June-2018