In a chat with exchange4media, Sameer, CEO, RP-SG FMCG, Too Yumm! talks about the brand’s integrated strategy for IPL and how it has disrupted the snacks category

Dolly Mahayan 3 days ago

Kapil Grover, CMO, Dominos Pizza India talks about the 'World Pizza League' campaign, their association with IPL and their innovation-centric approach

Anjali Thakur 4 days ago

Sagar Kapoor, Chief Creative Officer, Lowe Lintas spoke about the production and execution of the ad films for the Mobile Premier League's campaign ‘Ab Har Galli Se Niklega Hero’

Noel Dsouza 1 week ago

'Ab har galli se niklega hero' campaign celebrates budding heroes from the streets of India

exchange4media Staff 1 week ago

Campaign featuring Virat Kohli introduces new range of backpacks

exchange4media Staff 1 week ago

The campaign ‘Pillsbury Cookie Cake Jo Khaaye, Fan Ban Jaaye!’ is an 11 film campaign conceptualised and created by Leo Burnett India

exchange4media Staff 1 week ago

Karnik unveiled the ESP Properties' Sporting Nation in the Making–VI report and shared insight on brand endorsements, ad spends & digital gaming being the trend going forward

Noel Dsouza 05-April-2019

Fans have taken to Twitter to celebrate Chennai's impressive start to the season, making it the most talked about team in the first week of the IPL

exchange4media Staff 04-April-2019

Cricketers like Mithali Raj, Harmanpreet Kaur, Veda Krishnamurthy and Virat Kohli support Royal Challenge Sports Drink’s campaign

exchange4media Staff 03-April-2019

The ‘Hero banna hai toh MPL khelna’ TVC showcases a masala Bollywood feature film like atmosphere full of fun, adventure and music and over 500 actors and dancers

exchange4media Staff 30-March-2019

This will be the fourth fashion brand from the USPL portfolio after launching three fashion labels WROGN (Virat Kohli), Imara (Jacqueline Fernandez) and Ms. Taken (Kriti Sanon)

exchange4media Staff 29-March-2019

Brand curated by Virat Kohli plans to reach out to a wider audience in terms of visibility

exchange4media Staff 19-March-2019

Kohli will participate in a series of multi-channel marketing and promotional activities for the brand

exchange4media Staff 04-March-2019

The new jersey celebrates India’s bold new generation and is designed to enhance the dynamic movements and modern requirements of the game and the athletes

exchange4media Staff 02-March-2019

According to ESP Properties, GroupM’s sports and entertainment marketing agency, ad spends in sports and entertainment marketing are expected to grow and evolve in 2019

exchange4media Staff 26-February-2019

Odisha clinched the award for being the Best State for the Promotion of Sports

exchange4media Staff 22-February-2019

Issuing an apology before deleting the erroneous social media post can restrict the damage to the image of the brand and the influencer, say experts

Dolly Mahayan 05-February-2019

OnePlus 6T McLaren Edition- #SalutetoSpeed takes second place, while Virat Kohli's Too Yumm! Karare - Baahar Se Tedha! Andhar Se Seedha! clinches the tenth place on the list

exchange4media Staff 31-January-2019

Over the past decade, celebrity-led endorsements increased in number from 650 in 2007 to 1,660 in 2017, representing a steady CAGR of 10%

exchange4media Staff 10-January-2019

Guest Column: Rishabh Sharma, Brand Strategist, Twitter India tells us how brands used the social media platform to change the dynamics of fan engagement and produce campaigns that awed audiences

Rishabh Sharma 28-December-2018