With #ProtectionFrontFootPe, the life insurer strengthens its commitment towards comprehensive financial protection off the field

exchange4media Staff Sep 21, 2020 1:27 PM

Kohli will lead the brand’s latest ‘Power Ahead’ campaign, which underlines the importance of lifelong learning

exchange4media Staff Sep 14, 2020 12:28 PM

The campaign has been conceptualized and executed by Cornerstone

exchange4media Staff Sep 13, 2020 2:00 PM

Guest Column: Anirudh Kalia, Consultant, Angel Investor & Board Advisor, takes us through challenges that IPL stakeholders face now

Anirudh Kalia Jul 30, 2020 4:46 PM

Film actresses ruled the roost of celebrity-endorsed ads during both quarters of 2020, according to the latest TAM AdEx report on Celebrity Endorsement

Sonam Saini Jul 22, 2020 8:25 AM

As per the report, Virat Kohli topped the list of most visible celebrity on TV with an average visibility of 10 hours per day across all channels, followed by Akshay Kumar and Kareena Kapoor

exchange4media Staff Jul 16, 2020 8:51 AM

Indian Institute of Human Brands has also released a report on celebrity compensation which states brands expect celebrity fee to drop by 20-30 per cent

exchange4media Staff Jul 2, 2020 8:36 AM

The commercials depict conversations in a lighter vein and capture the essence of gaming and winning on the MPL app

exchange4media Staff Jun 24, 2020 2:19 PM

With the endorsement market expected to dip by 20% this year, we ask industry experts if celebrity pricing is set to take a knock

Christina Moniz Jun 2, 2020 7:48 AM

Conceptualised by Wunderman Thompson, the campaign also saw brand ambassador Virat Kohli taking to his social media accounts to amplify this message

exchange4media Staff May 16, 2020 8:47 AM

Directed by Anurag Basu, the PSA features celebs, which includes Virat Kohli, Sara Ali Khan, Ayushmann Khurrana and Kriti Sanon

exchange4media Staff May 4, 2020 4:07 PM

The 'Get Off Your Ass' campaign has been a hit among the millennials and Gen Z

exchange4media Staff Mar 17, 2020 5:49 PM

Lowe Lintas has developed its launch communication and is helping the brand build quality and performance credentials

exchange4media Staff Mar 17, 2020 4:54 PM

The video features Virat Kohli turning his shirt inside out and wearing it, as a symbolic pledge to turn things around for women

exchange4media Staff Mar 9, 2020 1:48 PM

Tamannaah joins Virat Kohli, who recently renewed his association with MPL as brand ambassador, and she will represent and endorse the brand across channels

exchange4media Staff Mar 4, 2020 3:26 PM

Experts believe that due to its growing popularity, women's cricket today has a lot to offer in terms of brand association

Shreshtha Verma Feb 20, 2020 8:43 AM

Kohli will feature in the brand’s upcoming campaigns across platforms; campaign to be on air during the upcoming IPL season

exchange4media Staff Feb 19, 2020 5:00 PM

The Leo Burnett campaign focuses on strengthening the conversation in the language of the new-age automotive enthusiasts, one of them being Kohli himself

exchange4media Staff Feb 15, 2020 8:31 AM

The new logo features a lion to embody ‘the bold and fearless attitude’, the team has said

exchange4media Staff Feb 14, 2020 4:49 PM

The short-form video channel raced past Akshay Kumar and Virat Kohli, gaining more than 923 million views last year

exchange4media Staff Feb 6, 2020 1:45 PM