The brand roped in doppelgangers of their key brand ambassadors, staged fictitious pop-ups with tampered branding outside select original stores, and even gave native website a cyber-hacked appearance

exchange4media Staff Nov 25, 2022 2:58 PM


We take a look at some of King Kohli's endorsements and ads of the year

exchange4media Staff Nov 5, 2022 9:17 AM


The actor will be part of marketing campaigns of the brand alongside Virat Kohli, Vicky Kaushal and Kiara Advani

exchange4media Staff Oct 20, 2022 12:46 PM


The network has unveiled its campaign ‘Bahut Hua Intezaar’ in anticipation of the ICC Men's T20 World Cup 2022

exchange4media Staff Oct 8, 2022 7:18 AM


The cricketer has chosen the luxury residential community in Alibaugh as his preferred abode

exchange4media Staff Sep 29, 2022 12:04 PM


According to Hopper HQ Social Rich List, Priyanka Chopra charges $423,000 for one post

exchange4media Staff Sep 28, 2022 7:03 PM


The star power couple will work with the brand to build a connect with users across all key markets

exchange4media Staff Sep 26, 2022 4:05 PM


The festive campaign from Myntra will be amplified across TV, digital and social media

exchange4media Staff Sep 12, 2022 4:35 PM

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Sethi, Founder & CEO of Rage Coffee, shares insights on recent rebranding, association with cricketer Virat Kohli, marketing strategy, and more

Ritika Raj Aug 23, 2022 8:46 AM


The campaign is part of the Ministry of Culture’s ‘Azadi Ka Amritmahotsav’ for the 75th Independence Day and has been welcomed by netizens as well

Mansi Sharma Aug 10, 2022 8:05 AM

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Netizens call out the brand for showing unrealistic health parameters and being factually wrong

exchange4media Staff Jul 19, 2022 4:59 PM

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The insurance company’s ‘Do the Digit Digit’ film is set in the hustle and bustle of Indian cities

exchange4media Staff Jun 28, 2022 11:45 AM


Sreechaitanya Garimella, Head of Marketing, Muthoot Fincorp, says IPL not only offers a high level of audience engagement but also allows their brand to tick off multiple marketing goals

Shantanu David May 18, 2022 8:39 AM

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The digital campaign incorporates a simple yet powerful activation in which a leave application is submitted on behalf of the employees

exchange4media Staff May 14, 2022 8:37 AM

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The ‘mera gold loan, mera interest’ campaign will be amplified across TV, digital, social media & OOH integrations during the IPL season

exchange4media Staff Apr 16, 2022 8:43 AM


Varun AR, AVP, Marketing, Livspace, talks about the brand’s association with Disney+ Hotstar for the T20 league, second year in a row

Sonam Saini Mar 24, 2022 9:14 AM


The brand is planning to expand its online and offline footprint Pan-India, and will utilize the fresh capital for marketing and distribution purposes

exchange4media Staff Mar 23, 2022 10:51 AM