Indian Institute of Human Brands has also released a report on celebrity compensation which states brands expect celebrity fee to drop by 20-30 per cent

exchange4media Staff 1 day ago

The commercials depict conversations in a lighter vein and capture the essence of gaming and winning on the MPL app

exchange4media Staff Jun 24, 2020 2:19 PM

With the endorsement market expected to dip by 20% this year, we ask industry experts if celebrity pricing is set to take a knock

Christina Moniz Jun 2, 2020 7:48 AM

Conceptualised by Wunderman Thompson, the campaign also saw brand ambassador Virat Kohli taking to his social media accounts to amplify this message

exchange4media Staff May 16, 2020 8:47 AM

Directed by Anurag Basu, the PSA features celebs, which includes Virat Kohli, Sara Ali Khan, Ayushmann Khurrana and Kriti Sanon

exchange4media Staff May 4, 2020 4:07 PM

The 'Get Off Your Ass' campaign has been a hit among the millennials and Gen Z

exchange4media Staff Mar 17, 2020 5:49 PM

Lowe Lintas has developed its launch communication and is helping the brand build quality and performance credentials

exchange4media Staff Mar 17, 2020 4:54 PM

The video features Virat Kohli turning his shirt inside out and wearing it, as a symbolic pledge to turn things around for women

exchange4media Staff Mar 9, 2020 1:48 PM

Tamannaah joins Virat Kohli, who recently renewed his association with MPL as brand ambassador, and she will represent and endorse the brand across channels

exchange4media Staff Mar 4, 2020 3:26 PM

Experts believe that due to its growing popularity, women's cricket today has a lot to offer in terms of brand association

Shreshtha Verma Feb 20, 2020 8:43 AM

Kohli will feature in the brand’s upcoming campaigns across platforms; campaign to be on air during the upcoming IPL season

exchange4media Staff Feb 19, 2020 5:00 PM

The Leo Burnett campaign focuses on strengthening the conversation in the language of the new-age automotive enthusiasts, one of them being Kohli himself

exchange4media Staff Feb 15, 2020 8:31 AM

The new logo features a lion to embody ‘the bold and fearless attitude’, the team has said

exchange4media Staff Feb 14, 2020 4:49 PM

The short-form video channel raced past Akshay Kumar and Virat Kohli, gaining more than 923 million views last year

exchange4media Staff Feb 6, 2020 1:45 PM

Akshay Kumar took the second spot with a brand value $104.5 million and Bollywood couple Ranveer Singh and Deepika Padukone took the third spot with a brand value of $93.5 million each

exchange4media Staff Feb 5, 2020 2:25 PM

The Indian skipper will continue to represent and endorse the brand across channels for another year

exchange4media Staff Jan 28, 2020 3:22 PM

Manyavar spent Rs 67 crore on advertising and promotions in FY19 while H&M India spent Rs 24 cr and Levi’s spent the highest amount: Rs 78 cr

exchange4media Staff Jan 17, 2020 7:31 AM

The second edition of the Sportstar Aces awards will be held on January 13 in Mumbai

exchange4media Staff Jan 3, 2020 8:28 AM

The campaign showcases the top 10 winners of a special 'Meet Virat' contest which ran from Nov 15-22 and was open across all Fantasy Sports offered on the Mobile Premier League app

exchange4media Staff Dec 14, 2019 9:35 AM

#loksabhaelections2019, #chandrayaan2, #cwc19 emerged among the most talked about topics on Twitter in 2019

exchange4media Staff Dec 10, 2019 4:29 PM