Virat Kohli ends Rs 110 cr deal with Puma: Report
Another report said that Kohli will be pursuing a partnership with athleisure brand Agilitas to expand his own brand One8 into a global company
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Published: Apr 11, 2025 2:16 PM | 1 min read
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Virat Kohli has reportedly ended his association with athletic wear brand Puma despite the company’s attempts to retain him, said a media report citing sources. Kohli tied up with Puma back in 2017 for a period of 8 years in a Rs 110 crore deal. The contract ended this year.
Another report said that Kohli will be pursuing a partnership with athleisure brand Agilitas to expand his own brand One8 into a global company.
The company was founded in 2023 by former Puma exec Abhishek Ganguly.
Founded in 2023 by former Puma India and South-East Asia managing director Abhishek Ganguly, Agilitas is involved in the production and retail of sportswear goods in India and across the world.
One8 will plug the need for India’s aspirational sportswear brand, according to media reports. There will also reportedly be a new brand identity and relaunch for One8.
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