Ganguly, Managing Director, Puma India, says the brand has been making big investments in India both in retail and e-commerce platforms

Shweta Raaj Singh 4 days ago

PUMA has been a catalyst for the growth of hip-hop culture and the community in India and through this association aims at further cementing its footprint in the space

exchange4media Staff 5 days ago

In association with BMW and PUMA, the video was shot recently when Marco visited India and captures the urban and gritty vibe of the city

exchange4media Staff 1 week ago

The RS series will have multiple drops throughout the year, with each telling their own stories of reinvention

exchange4media Staff 15-February-2019

Puma India is headquartered in Bengaluru, and the mandate will be handled by Digitas’ newly launched Bengaluru office

exchange4media Staff 29-January-2019

The appointment for media buying and planning follows a review conducted by media strategy consultancy, ID Comms

exchange4media Staff 30-October-2018

The latest digital-led campaign #ComeOutandPlay is Puma|One8’s first promotional content after the brand’s grand launch event in November 2017.

exchange4media Staff 25-June-2018

In an endeavour by Virat and Puma to make every Indian adopt a fit and active lifestyle, from now on, the 18th of every month will witness the travelling COAP Play Wagon in Goa and Bangalore.

exchange4media Staff 19-June-2018

The agency conceptualized these campaigns for their clients Puma and Stayfree respectively.

exchange4media Staff 13-June-2018

For the most recent quarter, sales at the company rose 21.5 percent and Puma saw double-digit growth in all regions and product segments

exchange4media Staff 06-June-2018

The movement was introduced on the PUMA TRAC app – which acts like your personal trainer who has customized workouts for you, and knows exactly what you need and how to motivate you.

exchange4media Staff 16-April-2018

The campaign was launched internationally by PUMA’s global brand ambassador Selena Gomez

exchange4media Staff 13-April-2018

The initiative was launched on PUMA TRAC – an application offering a series of workouts that can be performed anywhere, anytime

exchange4media Staff 10-April-2018

This year, together with PUMA, BTS will release their collaborative product worldwide, which includes a remix of the classic PUMA Turin and stylish sportswear basics

exchange4media Staff 13-March-2018

PUMA isn’t just selling products, we are selling stories and concepts that have the power to inspire the youth in India, says Majumdar

Dolly Mahayan 22-December-2017

A brain child of Puma and DDB Mudra, the Suede Gully collaboration portrays the street culture of India, giving a single, creative stage for self-expression to a talented breed of artists, musicians and dancers

exchange4media Staff 07-November-2017

With Indian cricket captain Virat Kohli’s brand value overtaking football star Lionel Messi, golfer Rory McIlory and Golden State Warriors' shooter Stephen Curry, the day is not far away when he will be number one in sports category according to brand experts

Madhuwanti Saha 27-October-2017

A first of a kind event in the #RunTheStreets series with workshops, panels, master classes and an after party

exchange4media Staff 21-October-2017

Majumdar spoke to us about Puma’s plans this festive season, how they plan to improve sales and why India is important to them

Ronald Menezes 18-September-2017