puma
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
Shalinee Mishra Jun 1, 2026 8:14 AM
Markus Neubrand will step down as CFO on 30 April 2026, and will leave the company on 30 September 2026
e4m Staff Apr 30, 2026 2:30 PM
Ramprasad Sridharan has over 25 years of experience in brand building across the Asia Pacific region
e4m Staff Nov 26, 2025 11:50 AM
Balagopalan has taken the decision to focus on family priorities in Germany, the company said
e4m Staff Oct 28, 2025 12:18 PM
Thomas John replaces Dietmar Knoess, who decided to pursue new interests outside of the company
e4m Staff Oct 9, 2025 12:29 PM
As PUMA’s COO, Andreas will be in charge of PUMA’s Global Sourcing Operations, including Sustainability and Product Development, IT and Logistics
e4m Staff Aug 1, 2025 10:31 AM
The campaign showcases the blend of sport and street that PUMA India is known for
e4m Staff May 29, 2025 2:04 PM
Kohli's decision to limit branded content on his Instagram feed reflects a broader shift among top-tier influencers who are increasingly prioritizing authenticity over overt promotion, believe experts
Shalinee Mishra Apr 15, 2025 9:05 AM
Another report said that Kohli will be pursuing a partnership with athleisure brand Agilitas to expand his own brand One8 into a global company
e4m Staff Apr 11, 2025 2:16 PM
PUMA will also support the Premier League across multiple initiatives
e4m Staff Mar 22, 2025 10:10 AM
Shreya Sachdev, Associate Director and Head of Marketing at PUMA India, shares the brand’s intent to support athletes, foster social connections and move with the times
Jagruti Verma Mar 3, 2025 7:58 AM
Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities
Pradeep Menon. M Feb 10, 2025 1:32 PM
This marks PUMA’s official foray into badminton; as part of the announcement, the brand conducted activations like changing ‘PUMA’ to ‘PVMA’
e4m Staff Jan 13, 2025 11:15 AM
Newly appointed Senior Director of Global Brand Strategy Julie Legrand to lead PUMA’s 2025 campaign
e4m Staff Dec 6, 2024 10:57 AM
The film, which also features content creators and regional influencers, promotes Palermo Sneaker
e4m Staff Oct 15, 2024 7:20 PM
The campaign has been led by cricketers Harmanpreet Kaur and Richa Ghosh
e4m Staff Oct 4, 2024 12:31 PM
Shreya Sachdev, Associate Director and Head of Marketing at Puma India, shares insights into Puma’s association with the Paris Olympics, the idea behind outdoor installations and more
Chehneet Kaur Jul 26, 2024 8:56 AM
According to those in the know, the Indian Olympic Association has already bagged sponsorship deals from brands worth over Rs 50 crore
e4m Staff Jul 25, 2024 2:30 PM
PUMA has launched an outdoor campaign to celebrate India’s participation in Paris Olympics 2024
e4m Staff Jul 11, 2024 12:42 PM
The young cricketers will promote PUMA’s footwear, apparel, athleisure, and accessories through various events and initiatives
e4m Staff Jul 2, 2024 12:37 PM
PUMA adds Ibrahim Ali Khan Pataudi to its large roster of celebrity endorsers like Kareena Kapoor Khan, Virat Kohli, Neymar Jr and Dua Lipa
e4m Staff Apr 30, 2024 1:48 PM
Under this partnership, Milind Soman will endorse PUMA’s NITRO range of footwear and apparel
e4m Staff Apr 15, 2024 3:11 PM
Puma is the official kit partner for both men’s and women’s teams of Delhi Capitals
e4m Staff Mar 31, 2024 6:00 PM
LinkedIn user claims Puma asked him to delete campaign video from his account saying it was not for public viewing, even though the same video was shared by an agency head from her personal account
Tanzila Shaikh Mar 6, 2024 8:53 PM
PUMA has also onboarded Vineeta Singh, Masaba Gupta, Faye D’Souza to champion the cause of women’s cricket this WPL season
e4m Staff Feb 29, 2024 10:57 AM
As kit partner, Puma's logo will be present on the leading arm of the jersey of both the men's and women's teams of Delhi Capitals
e4m Staff Feb 16, 2024 2:56 PM
Brands and endorsers have opted for stirring controversies on the internet to grab eyeballs. But does this have any adverse long term impacts? Brand experts chime in
Chehneet Kaur Dec 11, 2023 8:45 AM
Bolt, the sprinting legend, also posted his famous photo of the 2018 ‘foot race in space’ as part of the PUMADive campaign
e4m Staff Oct 14, 2023 9:01 AM
The cricketer will endorse Puma’s footwear, apparel and accessories through multiple activities and campaigns throughout the year
e4m Staff Oct 13, 2023 2:49 PM
Conceptualised by Leo Burnett India, Puma Dive campaign invites participants to post best dive images from all walks of life
e4m Staff Oct 1, 2023 10:00 AM
The brand has launched Shanaya’s snapchat account as part of the association
exchange4media Staff Aug 10, 2023 2:27 PM
Convergent Finance LLP advised funds have invested Rs 400 crores in the sportswear and athleisure solutions platform
exchange4media Staff May 15, 2023 4:48 PM
Along with Ganguly, Chief Financial Officer and Executive Director Amit Prabhu and Head - Sales & Operations Atul Bajaj to leave Puma
Tanzila Shaikh May 11, 2023 8:47 AM
Anushka Sharma is seen rocking her Adriatic color sports bra, which is part of PUMA’s new First Mile Collection
exchange4media Staff May 9, 2023 3:31 PM
The extended deal with PUMA will see the goalkeeper continue as one of the top faces of PUMA football in India
exchange4media Staff May 3, 2023 4:12 PM














