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Published: Sep 22, 2025 3:41 PM | 1 min read
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PUMA India has launched the local edition of its brand campaign, GO WILD. Featuring two-time Olympic medalist PV Sindhu, actor Ibrahim Ali Khan, and runners from all walks of life, the campaign reflects an evolution of PUMA’s brand identity.
Commenting on the new campaign, Karthik Balagopalan, Managing Director, PUMA India, said, “Running is one of the fastest-growing sports in India. GO WILD India campaign is our unique attempt to acquaint people with the pure joy of chasing the Runner’s High and cementing our performance-first vision for the brand. We believe we are just scratching the surface in making everyday running a defining part of India’s culture and we will continue to be the forerunner in shaping the sporting ecosystem of the country.”
The 60-second video uses the metaphor of “Runner’s High” to tell stories of grit, joy, and personal transformation experienced during a run. The PUMA India film features sporting and entertainment icons.
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