The brand has formed a connect with the badminton champ’s Hyderabad association

exchange4media Staff Jan 26, 2023 12:00 PM


The campaign featuring PV Sindhu will have a strong presence during T20 World Cup

exchange4media Staff Oct 22, 2022 8:23 AM

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Badminton champion PV Sindhu engaged in an insightful conversation with host Sameer Kochchar on Day 2 of Goafest 2022

exchange4media Staff May 6, 2022 1:21 PM


Spinny’s Head of Marketing, Suvid Bajaj, talks to e4m about the association with IPL, roping in Sachin Tendulkar and PV Sindhu, expansion plans & more

Kanchan Srivastava Mar 16, 2022 8:16 AM

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The ‘Khushiyon Ki Long Drive’ campaign encapsulates the brand's features that contribute to creating a seamless vehicle purchasing journey

exchange4media Staff Mar 14, 2022 1:01 PM

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The film has been created by Drinkwater, a Mumbai-based independent design and creative communications firm

exchange4media Staff Oct 12, 2021 4:27 PM


As per the data, airgun shooting player Manu Bhaker was the most visible Olympian on TV during the multi-sport event

exchange4media Staff Sep 4, 2021 8:13 AM


Sindhu’s firm had issued legal notices to companies for using her name and image without her permission

exchange4media Staff Aug 17, 2021 10:55 AM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Aug 7, 2021 7:44 AM

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The development comes after Tuhin Mishra, the MD of Baseline Ventures that represents Sindhu, criticised the brands for leveraging the athlete's recent win at the Olympics

exchange4media Staff Aug 6, 2021 12:21 PM


The Head of Marketing, India and South Asia, Visa, talks about their 'A Million Cheers’ campaign for Tokyo Olympics 2020

Sonam Saini Aug 6, 2021 8:57 AM


The council noted that the practice is a potential violation of the ASCI code as the ads could mislead consumers into thinking that the athletes endorse the products

exchange4media Staff Aug 6, 2021 8:50 AM

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Brands shouldn’t be blatantly riding on the success of players who they are not sponsoring or partnering with, experts opine

Mansi Sharma Aug 5, 2021 8:29 AM

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Industry is rife with speculations about her doubling endorsement fees

Mansi Sharma Aug 4, 2021 8:07 AM

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As a part of this collaboration, PV Sindhu, Bajrang Punia, Deepika Kumari, Atanu Das & Sajan Prakash will give sneak-peeks into their practice sessions, fitness & share behind-the-scenes

exchange4media Staff Jul 13, 2021 5:27 PM


The video titled ‘#PhirJeetenge’ stresses on the importance of uniting as a nation during trying times

exchange4media Staff May 22, 2021 7:47 AM

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The Olympic silver medallist’s post got 2K retweets and 14.9K likes in two hours of it going live; on Insta it garnered 92K likes in the same span

Noel Dsouza Nov 3, 2020 8:27 AM


The campaign features some of India’s leading sports icons such as PV Sindhu, Viren Rasquinha and Saurav Ghosa

exchange4media Staff Sep 14, 2020 2:40 PM