pv-sindhu
Abhishek Gupta

Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance, talks about their latest campaign 'Zindagi Plus’ and the brand’s initiatives which focus on women

Samarpita Banerjee May 1, 2019 8:47 AM

IndiGo

Brand experts told exchange4media that the repeated fiascoes are likely to take a toll on the brand image and brand trust of Indigo Airlines regardless of its good service reputation

exchange4media Staff Apr 12, 2018 8:54 AM

The new TVC is a reflection of Gatorade enabling athletes to win from within by providing the right balance of fluids, carbohydrates and electrolytes.

exchange4media Staff Apr 4, 2018 5:04 PM

The new film captures Gatorade’s role in optimizing performances of top athletes

exchange4media Staff Mar 19, 2018 1:27 PM

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

exchange4media Staff Dec 16, 2017 8:27 AM

PV Sindhu is the face of Panasonic batteries

The 21-year-old Olympic silver medalist badminton player has signed a 5-year endorsement deal with the brand

exchange4media Staff Mar 29, 2017 1:44 PM

Virat Kohli in a league of his own; PV Sindhu cashes in: ESP Properties Report

According to the recent report, Kohli ruled endorsements from the world of cricket while PV Sindhu, after her Rio Silver win, had six endorsements

exchange4media Staff Mar 17, 2017 9:20 AM

Guest Column: Move over Dhoni, Kohli... Sindhu and Co are here: Rajendra Khare, SureWaves

It is time for brands to move on and think beyond cricket, cricketers and, more importantly, male cricketers, writes Rajendra Khare, Founder, Chairman & Managing Director, SureWaves MediaTech

Rajendra Khare Oct 4, 2016 8:05 AM

Brands try to cash in on Indian Olympians but gross commercialisation not a good idea: ad experts

Though bulk of the endorsement deals are bagged by cricketers, advertising experts held that a promising future awaits athletes

Saif Ahmad Khan Aug 22, 2016 8:22 AM

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