Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance, talks about their latest campaign 'Zindagi Plus’ and the brand’s initiatives which focus on women

Samarpita Banerjee May 1, 2019 8:47 AM

Brand experts told exchange4media that the repeated fiascoes are likely to take a toll on the brand image and brand trust of Indigo Airlines regardless of its good service reputation

exchange4media Staff Apr 12, 2018 8:54 AM

The new TVC is a reflection of Gatorade enabling athletes to win from within by providing the right balance of fluids, carbohydrates and electrolytes.

exchange4media Staff Apr 4, 2018 5:04 PM

The new film captures Gatorade’s role in optimizing performances of top athletes

exchange4media Staff Mar 19, 2018 1:27 PM

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

exchange4media Staff Dec 16, 2017 8:27 AM

The 21-year-old Olympic silver medalist badminton player has signed a 5-year endorsement deal with the brand

exchange4media Staff Mar 29, 2017 1:44 PM

According to the recent report, Kohli ruled endorsements from the world of cricket while PV Sindhu, after her Rio Silver win, had six endorsements

exchange4media Staff Mar 17, 2017 9:20 AM

It is time for brands to move on and think beyond cricket, cricketers and, more importantly, male cricketers, writes Rajendra Khare, Founder, Chairman & Managing Director, SureWaves MediaTech

Rajendra Khare Oct 4, 2016 8:05 AM

Though bulk of the endorsement deals are bagged by cricketers, advertising experts held that a promising future awaits athletes

Saif Ahmad Khan Aug 22, 2016 8:22 AM

Sony Six acquires broadcast rights for Yonex Sunrise India Open

exchange4media Staff Mar 21, 2015 12:25 PM