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The film has been created by Drinkwater, a Mumbai-based independent design and creative communications firm

exchange4media Staff Oct 12, 2021 4:27 PM

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As per the data, airgun shooting player Manu Bhaker was the most visible Olympian on TV during the multi-sport event

exchange4media Staff Sep 4, 2021 8:13 AM

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Sindhu’s firm had issued legal notices to companies for using her name and image without her permission

exchange4media Staff Aug 17, 2021 10:55 AM

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We bring you a roundup of the news that made headlines this past week

exchange4media Staff Aug 7, 2021 7:44 AM

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The development comes after Tuhin Mishra, the MD of Baseline Ventures that represents Sindhu, criticised the brands for leveraging the athlete's recent win at the Olympics

exchange4media Staff Aug 6, 2021 12:21 PM

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The Head of Marketing, India and South Asia, Visa, talks about their 'A Million Cheers’ campaign for Tokyo Olympics 2020

Sonam Saini Aug 6, 2021 8:57 AM

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The council noted that the practice is a potential violation of the ASCI code as the ads could mislead consumers into thinking that the athletes endorse the products

exchange4media Staff Aug 6, 2021 8:50 AM

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Brands shouldn’t be blatantly riding on the success of players who they are not sponsoring or partnering with, experts opine

Mansi Sharma Aug 5, 2021 8:29 AM

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Industry is rife with speculations about her doubling endorsement fees

Mansi Sharma Aug 4, 2021 8:07 AM

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As a part of this collaboration, PV Sindhu, Bajrang Punia, Deepika Kumari, Atanu Das & Sajan Prakash will give sneak-peeks into their practice sessions, fitness & share behind-the-scenes

exchange4media Staff Jul 13, 2021 5:27 PM

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The video titled ‘#PhirJeetenge’ stresses on the importance of uniting as a nation during trying times

exchange4media Staff May 22, 2021 7:47 AM

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The Olympic silver medallist’s post got 2K retweets and 14.9K likes in two hours of it going live; on Insta it garnered 92K likes in the same span

Noel Dsouza Nov 3, 2020 8:27 AM

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The campaign features some of India’s leading sports icons such as PV Sindhu, Viren Rasquinha and Saurav Ghosa

exchange4media Staff Sep 14, 2020 2:40 PM

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In the social media campaign for the brand, the Olympian encourages young girls everywhere to stay positive and committed to their dreams

exchange4media Staff Jul 18, 2020 9:16 AM

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Sindhu, the sports drink’s brand ambassador, shows in the film how daily household items can become a part of one’s daily ‘Workout-From-Home’ routine

exchange4media Staff May 16, 2020 9:56 AM

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Crafted by BBDO, the campaign will be driven across the platforms of TV, digital and social media

exchange4media Staff Mar 7, 2020 9:21 AM

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Team Visa is the company's global athlete support programme for assisting athletes who aspire to reach the Olympic and Paralympic podiums

exchange4media Staff Sep 25, 2019 4:16 PM

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Originally published in www.scatter.co.in: September is a month filled with a myriad of events and trends from which one can gain numerous content marketing opportunities

exchange4media Staff Sep 4, 2019 1:31 PM

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We bring you a round-up of the stories that made headlines this past week

exchange4media Staff Aug 31, 2019 9:20 AM