Mindhouse's 'mindset' campaign emphasize the role of mental strength

The campaign features some of India’s leading sports icons such as PV Sindhu, Viren Rasquinha and Saurav Ghosa

e4m by exchange4media Staff
Updated: Sep 14, 2020 2:40 PM
Mindhouse

Mindhouse, a meditation-based mental wellness company, recently launched 'Winner’s Mindset' campaign, to emphasize the role of mental strength. The campaign features some of India’s leading sports icons such as PV Sindhu, Viren Rasquinha and Saurav Ghosa, talk about the importance of mental strength, and its impact on their on-field performance. The campaign aims to highlight that traits such as physical fitness & training are easily visible and applauded, however, mental strength is often overlooked and is pivotal to a person’s success irrespective of the field of accomplishment.

Considering the same, the brand has featured the first film of this series, to highlight the tremendous pressure and challenges that athletes face on a regular basis, and how their mental strength & resilience helps them to keep moving forward. The film has gain immense popularity and earned 2, 50,000 views across all social media platforms.

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