PV Sindhu motivates all to ‘workout from home’ in Gatorade ad

Sindhu, the sports drink’s brand ambassador, shows in the film how daily household items can become a part of one’s daily ‘Workout-From-Home’ routine

e4m by exchange4media Staff
Updated: May 16, 2020 10:23 AM
P V Sindhu

Sports drink brand Gatorade along with ace shuttler and Brand Ambassador PV Sindhu have released a digital film, encouraging people to work out from home.

The brand has given a new twist to its ‘Nothing Beats Gatorade’ philosophy, which encourages people to not just Work-From-Home but also embrace the concept of Work-Out-From-Home as part of their daily routine. In the film, Sindhu is seen motivating consumers to exercise and stay fit while sweating it out, even as doors to ‘normal’ places of exercise remain shut.

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Crunches on the carpet. Step-ups up the stairs. Lunges in the living room. #Gatorade in the sipper. What more do you need? If we can work from home, we can #WorkOutFromHome No excuses!! Let’s get this started people. Nothing’s going to beat us. #NothingBeatsGatorade @gatoradeindia

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Through the video, Sindhu shares a message of motivation and shows how daily household items like carpets, bottles and stairs can become a part of one’s daily ‘Workout-From-Home’ routine. The film showcases how ‘life as we know it’ has changed but not stopped, and features glimpses of people who have successfully turned their homes into workrooms and boardrooms. It then goes on to show how we can similarly take household items available to us at home and turn them into tools for working out.

Speaking about the film, Sindhu said, “Given the unprecedented times we are living in, with all of us grappling to understand what the “new” normal is, it is easy to let our own wellbeing take a back seat. There is no substitute for hard work. We continue to deliver our best results at work but focus, on our fitness has taken a backseat. I strongly believe that now is not the time for excuses and we can continue our workout regimes while we stay indoors. I am proud to partner with Gatorade for a new initiative that aims to change the mindset of Indians and encourage them to drop all excuses, and “Workout-From-Home”. It is important to remember that we will tide through these times, we should remain fit and healthy through these times .”

Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India said, “Even during these challenging times, it’s heartening to see that work hasn’t stopped for us. We continue to deliver our best. However, while juggling the current Work-From-Home situation, our individual health has taken a backseat and through this video, we intend to encourage people to take out time, work out from home and give due importance to their personal fitness.”

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