The Challenge broke all records on the app and saw over 5.4 billion views and over 1,00,000 user-generated videos over a four-day period

exchange4media Staff Dec 28, 2019 4:05 PM

From recent additions like Pepsi and Likee to his association with Astral Pipes and Somany Ceramic, Salman Khan has always been a favourite in the endorsement industry

exchange4media Staff Dec 27, 2019 12:43 PM

From Pepsi to Likee, the third installment of Salman Khan’s Dabangg franchise sees brands queuing up to be a part of the Chulbul Pandey story

Tasmayee Laha Roy & Shreshtha Verma Dec 26, 2019 7:45 AM

D’Souza will assume the role with effect from 4th April 2020, replacing Ajoy Misra who will be retiring from the company

exchange4media Staff Dec 20, 2019 6:52 PM

Industry experts pick out their favourite digital campaigns that stood out amongst the rest in the year gone by

Shikha Paliwal Dec 16, 2019 9:01 AM

The Dabangg star looks set to woo the endorsement world again with his mass appeal, say industry pundits

Tasmayee Laha Roy Dec 13, 2019 8:14 AM

Pepsi will be launching its association with Salman by tying up with 'Dabangg 3'

exchange4media Staff Dec 10, 2019 12:26 PM

Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India, shares more on the campaign by Edelman, featuring Alia Bhatt and Ranbir Kapoor

exchange4media Staff Dec 3, 2019 8:59 AM

While Coca-Cola was found to be the top source of plastic waste in Africa & Europe, in the US it was Nestle

exchange4media Staff Nov 19, 2019 11:08 AM

Over the years, Khan has worked with many iconic brands including Pepsi, Frooti, BYJU'S, Big Basket and Hyundai

Shreshtha Verma Nov 2, 2019 9:35 AM

The stars will be part of Lay's new campaign – ‘Smile Deke Dekho’ and will be seen in a series of films together

exchange4media Staff Oct 4, 2019 8:06 PM

Kaura has more than 20 years of experience in research and advertising and has worked with brands like Dabur, PepsiCo, Akzo Nobel & Samsung

exchange4media Staff Oct 4, 2019 11:54 AM

Brands have associated with the movie via in-film presence and co-branded marketing promotions

exchange4media Staff Sep 24, 2019 6:50 AM

PepsiCo India worked with GEM Enviro Management, a waste management company, and set up 100 collection points across 36 districts of Maharashtra for recycling of used PET bottles

exchange4media Staff Sep 17, 2019 6:53 PM

Pepsi, Doritos and Cadbury are some brands following the trend

Nafisa Shaheen Sep 17, 2019 8:45 AM

The #SweatForGold campaign highlights the hard work and rigour that prepares an athlete for a championship

exchange4media Staff Aug 31, 2019 8:04 AM

Developed by the Publicis Groupe, Dubai, the campaign includes a series of videos that pay tribute to Indian farmers

exchange4media Staff Aug 21, 2019 1:22 PM

Over the last two years, YouTube has launched several ad products such as Bumpers, Director Mix, TrueView, Video Ads Sequencing and YouTube Blast

Tasmayee Laha Roy Aug 21, 2019 7:45 AM

The division will leverage the combined strength of creative, media and digital teams, sitting together and working as a cohesive unit, and is expected to launch in October

Misbaah Mansuri Aug 9, 2019 8:18 AM

In her over 21 years of experience in the FMCG sector, Jaitly has worked with organisations like HUL and Pepsico

exchange4media Staff Aug 7, 2019 11:40 AM