The south star has been roped in as the brand ambassador of the beverage brand

exchange4media Staff Jan 24, 2023 12:18 PM

Blue Man Group?blur=25

Mirinda's global campaign between 1994 and 1996 featured the famed Blue Man Group

exchange4media Staff Jan 5, 2023 7:57 AM


The global football icon who embodied qualities like strength, skill and superiority was a favourite among brands

exchange4media Staff Dec 30, 2022 9:08 AM

salman khan?blur=25

Khan is among the most valued celebs in India and has added scores of brands to his endorsement kitty in the recent years

Tanya Dwivedi Dec 27, 2022 8:46 AM

Christmas ad?blur=25

Brands tugged at heartstrings this year with TV spots that focused on human connections

exchange4media Staff Dec 24, 2022 7:56 AM

katrina kaif?blur=25

Kaif has strengthened her partnership with Pepsico after being named the brand ambassador of its packaged water brand

exchange4media Staff Dec 20, 2022 3:18 PM

Best FIFA ads?blur=25

Here's our roundup of some of the best ads from brands like Coca-Cola, Pepsi and KIA

exchange4media Staff Nov 28, 2022 7:52 AM

aishwarya rai?blur=25

On her birthday, we revisit some of Aishwarya's most memorable ads

Medha Jha Nov 1, 2022 2:30 PM


At the e4m MarTech Conference 2022, panellists discussed how their respective brands have leveraged the metaverse to create a more personalised experience for their users

exchange4media Staff Oct 18, 2022 11:19 AM


The commercial showcases Airtel data offerings on Pepsi PET bottles

exchange4media Staff Sep 10, 2022 8:46 AM

Akshay Kumar?blur=25

No controversy or flops seem to be shaking the actor’s brand value and affinity, says the marketing world

Mansi Sharma Sep 9, 2022 8:38 AM


With this mandate, PepsiCo India has consolidated its media, creative and digital business with Publicis Groupe

exchange4media Staff Jul 29, 2022 8:50 AM


The TVC for Pepsi Black will be amplified via a 360-degree campaign spanning TV, digital, outdoor, and social media

exchange4media Staff Jul 16, 2022 8:21 AM


Just a few days ago, Swiggy found an unexpected ambassador in a Mumbai delivery guy who rode a horse to reach the customer during rains

Mansi Sharma Jul 8, 2022 8:14 AM


The agency will be responsible for PepsiCo’s creative and digital mandate across all brands in the country

exchange4media Staff Jul 1, 2022 10:05 AM


He has led the financial development of PepsiCo's investment in India, in the past

exchange4media Staff Jun 16, 2022 4:34 PM


Singh will succeed Viraj Chouhan, who takes up a new role as Vice President, Global Market Communications

exchange4media Staff Jun 16, 2022 12:30 PM


Apart from his memorable movie numbers, KK had sung over 3,500 ad jingles in more than 11 languages

Mansi Sharma Jun 2, 2022 8:09 AM