PepsiCo India worked with GEM Enviro Management, a waste management company, and set up 100 collection points across 36 districts of Maharashtra for recycling of used PET bottles

exchange4media Staff 10 hours ago

Pepsi, Doritos and Cadbury are some brands following the trend

Nafisa Shaheen 20 hours ago

The #SweatForGold campaign highlights the hard work and rigour that prepares an athlete for a championship

exchange4media Staff Aug 31, 2019 8:04 AM

Developed by the Publicis Groupe, Dubai, the campaign includes a series of videos that pay tribute to Indian farmers

exchange4media Staff Aug 21, 2019 1:22 PM

Over the last two years, YouTube has launched several ad products such as Bumpers, Director Mix, TrueView, Video Ads Sequencing and YouTube Blast

Tasmayee Laha Roy Aug 21, 2019 7:45 AM

The division will leverage the combined strength of creative, media and digital teams, sitting together and working as a cohesive unit, and is expected to launch in October

Misbaah Mansuri Aug 9, 2019 8:18 AM

In her over 21 years of experience in the FMCG sector, Jaitly has worked with organisations like HUL and Pepsico

exchange4media Staff Aug 7, 2019 11:40 AM

Sharma joins Rolls Royce from PepsiCo India, where she was a communications leader responsible for corporate and brand reputation

Ruhail Amin Jul 17, 2019 8:43 AM

Prior to this, Vyas, Founder & CEO of NorthSide, was associated with companies like Hike Messenger and Pepsi 

exchange4media Staff Jul 9, 2019 3:03 PM

With moment marketing, brands are embracing current events by creating campaigns around them which people can relate to easily

Nafisa Shaheen Jul 9, 2019 8:49 AM

Charulata Patel, the 87-year-old cricket-loving grandma from London is the face of Pepsi-Co India’s 'Swag' campaign

exchange4media Staff Jul 5, 2019 3:03 PM

The decision was reportedly taken following a “closed, Omnicom-only review”

exchange4media Staff Jul 3, 2019 12:12 PM

This DU admission season the brand has given its ‘Har Ghoont Mein Swag’ a new twist with ‘Cut off is temporary and Swag is permanent’

exchange4media Staff Jul 1, 2019 7:50 AM

Prior to this, Narasimhan was Global Chief Commercial Officer at PepsiCo

exchange4media Staff Jun 13, 2019 9:03 AM

After Yuvraj Singh announced his retirement from international cricket, experts believe this wouldn't have much impact on his endorsements

Anjali Thakur Jun 12, 2019 9:04 AM

Pepsi uses Snapchat’s Interactive Lens for its Har Ghoont Mein Swag campaign

exchange4media Staff Jun 4, 2019 7:04 PM

Kumar has over 25 years of experience in marketing, sales and strategy 

exchange4media Staff May 28, 2019 2:22 PM

The initiative was run as part of Project Proton, which was announced six months ago and which is designed to explore solutions to address industry challenges in programmatic advertising

exchange4media Staff May 7, 2019 11:29 AM

The Har Ghoont Mein Swag challenge has got over 240 million views and more than 15,000 user-generated videos

exchange4media Staff May 6, 2019 6:10 PM

The anthem crosses 240 million views in the first 24 hours and over 15,000 user generated videos set to its tune

exchange4media Staff May 6, 2019 11:54 AM