The initiative was run as part of Project Proton, which was announced six months ago and which is designed to explore solutions to address industry challenges in programmatic advertising

exchange4media Staff 07-May-2019

The Har Ghoont Mein Swag challenge has got over 240 million views and more than 15,000 user-generated videos

exchange4media Staff 06-May-2019

The anthem crosses 240 million views in the first 24 hours and over 15,000 user generated videos set to its tune

exchange4media Staff 06-May-2019

Designed by Wunderman Thompson, Ms. Kurkure will be a part of a series of advertising and marketing campaigns driving relatability and building emotional connect with the masses

exchange4media Staff 24-April-2019

The brand along with Tamil actor Sathish Muthukrishnan prank people across the city in a bid to distinguish the ‘Fool’ from the ‘Cool’

exchange4media Staff 01-April-2019

Nanchahal will be reporting to Viraj Chouhan, Chief Communications Officer, PepsiCo India

exchange4media Staff 26-March-2019

The PepsiCo Foundation is working with WaterAid in southern India to bring clean water by restoring wells, harvesting rainwater in schools and building piped water supply systems

exchange4media Staff 25-March-2019

‘Caravan Talkies’ will travel across over 1,000 towns and villages of UP and deliver thought-provoking stories in an interactive way

exchange4media Staff 18-March-2019

The new campaign has been conceptualised by DDB Mudra Group

exchange4media Staff 11-March-2019

While some industry experts say Pepsi’s latest ad campaign #harghoonthmeinswag will affect Shroff's other endorsements, others opine that just a brand sign-up won't take away his fitness tag

Noel Dsouza 27-February-2019

Nooyi, former PepsiCo Inc Chief Executive Officer, will be on the company’s board

exchange4media Staff 26-February-2019

Pepsi to roll out 360-degree marketing plan; TVC launched on Feb 22

exchange4media Staff 25-February-2019

The Valentine’s Day posts soon got a #PlotTwist with both of them revealing the identity of their true love - beverage brand Pepsi®

exchange4media Staff 15-February-2019

Conceptualised by J Water Thompson, the campaign re-iterates the importance of being immersed in real moments and enjoying the different flavours of life

exchange4media Staff 05-February-2019

O'Leary has more than 37 years of operational and leadership experience, having served in several strategically important executive positions at companies like General Mills & PepsiCo

exchange4media Staff 28-January-2019

Tushar Vishnoi and Utkarsh Garg from IMT Ghaziabad will also get the chance to be Management Trainees at PepsiCo India for their winning plastic waste management idea

exchange4media Staff 28-January-2019

The fifth edition of Prime Time Awards is scheduled to take place on January 31 at the ITC Maratha in Mumbai

exchange4media Staff 22-January-2019

Initiative as part of Performance with Purpose 2025 goal, says PepsiCo Vice President

exchange4media Staff 20-December-2018

It has been reported that Ajit Dheer, Managing Director of the Tata-PepsiCo joint venture company NourishC will succeed Rai

exchange4media Staff 11-December-2018

11,000 B-school students applying their minds to create sustainable solutions for plastic packaging & recycling

exchange4media Staff 06-December-2018