Lowe Lintas shows how to ‘Be Different’ with Merino Laminates

The launch has been led with a film featuring Isha Talwar

by e4m Staff
Published: Nov 6, 2024 12:47 PM | 2 min read

Lowe Lintas Merino Laminates

Merino Laminates has recently launched a 360° pan-India brand campaign.

Conceptualized by Lowe Lintas, the new brand campaign brings alive the unique and aesthetically designed laminates from the House of Merino that transform your house.

The brand campaign, "Be Different," is aimed at inspiring homeowners to transform their spaces to reflect personal style and character.

An intriguing film set on a simple visual device urges the consumer to rethink their choice of laminates, to step away from the ordinary and boring elements to more appealing and unique spaces.

Parveen Gupta, Chief Marketing Officer at Merino Group said, “At Merino, we believe in empowering customers to create spaces that are as unique as they are. Our new brand proposition, 'Be Different', embodies our commitment to offering designs that help our customers make unique style statements with confidence through their interior spaces."

Sharing her thoughts on the campaign, Vasudha Misra, President (Creative), Lowe Lintas said, “As fine dining restaurants speak about produce that’s farm to table; here’s an advertising equivalent that’s perhaps as satisfying - pitch to production projects. Our work on Merino, sailed through the pitch process, post-pitch debriefs, and production changes to arrive delicious and aromatic on screens. Based on a simple myth, it led to an interesting visual device that still makes us smile, even after watching it a thousand times by now.”

The pan-India campaign is now live on all online and offline platforms.