By embracing TikTok wholeheartedly, the Indian audience has also declared its love for short form video formats, pushing others to venture into the space. But can the market accommodate more players?

Shikha Paliwal Feb 20, 2020 8:32 AM

Conceptualised by Dentsu Webchutney, the campaign is live across the digital platform from 25th of January until 15th February 2020

exchange4media Staff Feb 9, 2020 10:00 AM

The Innovation Lab will be led by Gurbaksh Singh, former Chief Creative Technologist at Dentsu Webchutney

exchange4media Staff Feb 6, 2020 11:29 AM

With over 250 million gamers in India, the scale & scope of the gaming industry are growing and experts say it’s time for advertisers to pay more attention to the medium

Shikha Paliwal Feb 4, 2020 8:09 AM

Prior to this, Reghunath was Executive Vice President & Branch Head for Dentsu Webchutney, Bangalore

exchange4media Staff Jan 13, 2020 1:33 PM

In his new role, Rao will continue to report in Anand Bhadkamkar, CEO, DAN India

exchange4media Staff Jan 7, 2020 11:17 AM

Relevant news stories that Kashmiris had missed out on over the last 110 days were converted into teletext and dispatched to lakhs of Kashmiris through SMS

exchange4media Staff Dec 26, 2019 12:46 PM

The 360-degree campaign is led by a digital film and supported by Print, Digital, OOH and PR across markets

exchange4media Staff Dec 21, 2019 12:42 PM

Industry experts pick out their favourite digital campaigns that stood out amongst the rest in the year gone by

Shikha Paliwal Dec 16, 2019 9:01 AM

The experiential brand film conceptualized and developed by Dentsu Webchutney talks about how two individuals join forces to be ‘#GreaterTogether’

exchange4media Staff Nov 19, 2019 5:15 PM

The module, Healing Touch, leveraged the existing 3D touch technology present in select iOS devices

exchange4media Staff Nov 6, 2019 1:22 PM

The video on Facebook reached 500,000 people in 12 hours of the on-air narration of the BIG Mahalaya

exchange4media Staff Oct 14, 2019 3:36 PM

The agency conceptualised the Pebble InstaVibe Test, an on-ground activation where consumers can win a free Logitech Pebble mouse through a Rube Goldberg machine that analyzes their Instagram profiles

exchange4media Staff Oct 4, 2019 3:48 PM

The account was won following a multi-agency pitch

exchange4media Staff Sep 26, 2019 3:50 PM

Rao, CEO and Co-Founder, Dentsu Webchutney, on his book, ‘How I Almost Blew It’, and why he decided to chronicle start-up stories

Misbaah Mansuri Sep 19, 2019 8:54 AM

The first batch commences on October 14, 2019, and is run out of the Bengaluru office with plans to expand across other branches and throughout the Dentsu Aegis Network

exchange4media Staff Sep 4, 2019 2:09 PM

The integrated team, comprising both agencies, will be set up to look after all aspects of the brand’s communication - from mainline to digital

Misbaah Mansuri Sep 4, 2019 7:41 AM

AD STARS 2019 concluded on Saturday, August 24, with a grand gala in Busan with winners chosen from 20,645 entries across 60 countries

Neeta Nair Aug 26, 2019 8:19 AM

Named ‘The Homecoming Project’, the initiative reimagines India Gate and places the name of all 74, 187 martyrs on it

exchange4media Staff Aug 13, 2019 3:02 PM

The campaign went live on Friendship Day, August 4, with a unique microsite www.logitechbuddyboard.com

exchange4media Staff Aug 6, 2019 2:18 PM