Lowe Lintas picks another Bronze Lion on Day 2 for ‘H for Handwashing’
The creative agency won the media lion for its campaign for Lifebuoy
Continuing its tryst with Cannes Lions, Lowe Lintas has picked another metal for its ‘H for Handwashing’ campaign for Lifebuoy. It won a Bronze in excellence in media execution sub-category.
Created in partnership with MullenLowe Lintas Singapore, the campaign had one a bronze metal in Health & Wellness Category yesterday, as well.
The campaign was aimed at enlightening the global community about the act of handwashing in a year that had become all about it and was extended across media, including TikTok with #LifebuoyHandwashChallenge.
Other shortlists from India in the category included ‘The World’s Most Reported Trailer’ by Dentsu Webchutney; ‘Not Just A Cadbury Ad’ and ‘Stop the Beauty Test:Dove’ by Ogilvy; ‘Hackwashing’ by Geometry Encompass, and ‘The 8-bit Journo’ by Dentsu Webchutney.
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