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Cannes Lions 2021: 26 shortlists for India in four new categories

India has added 26 more shortlists in Creative Strategy, Creative Data, PR, Direct and Social Influencer

e4m by exchange4media Staff
Updated: Jun 21, 2021 3:35 PM
Cannes Lions 2021

Keeping up with  its stunning spree at the Cannes Lions 2021 shortlists, India has added the following 26 more shortlists to its honour. 

Creative Strategy Lions

Dove’s #StopTheBeautyTest by Ogilvy India has been shortlisted in two sub-categories -- FMCG sector  and corporate purpose & social responsibility . 

The ‘8-bit Journo’ by Dentsu Webchutney for Vice has got a mention in four sub-categories -- media/entertainment sector, challenges and breakthrough-market disruption, creative partnerships and perspective-brave brands, and excellence in creative strategy-products/services. 

‘Project Free Period’ by DDB Mudra Mumbai for Stayfree has been shortlisted in creative strategy insight & research audience insight; creative partnerships & perspective-brave brands; and creative strategy challenges and breakthrough -- corporate purpose & social responsibility. 

Fortis’ ‘Honor the Donor’ by Leo Burnett India Mumbai  and Ariel’s “Share the Load” for equal sleep case study by BBDO Mumbai have been shortlisted in one sub-category each -- creative strategy challenges and breakthrough-corporate purpose & social responsibility and creative strategy partnerships & perspectives-collaboration, respectively. 

Creative Data Lions

‘#NotJustACadburyAd’ by Ogilvy India Mumbai for Mondelez has been shortlisted in creative data - data-driven targeting sub-category. 

PR Lions

‘The Punishing Signal’ by FCB Interface for Mumbai Police has been shortliste in the PR sector-not for profit/charity/government. 

‘Hackwashing’ by Geometry Encompass Mumbai for Unilever has been shortlisted in two subcategories -- PR techniques-use of events and stunts; and culture & context-social behaviour. 

‘Eat Equal’ by DDB Mudra Mumbai for Mc Donald’s has been shortlisted in PR craft-corporate image, communications and reputation management. 

Direct Lions

The ‘8-bit Journo’ by Dentsu Webchutney for Vice has been shortlisted in three sub-categories -- media & entertainment sector;  culture & context for market disruption; and direct digital & social for real-time response. 

‘The Punishing Signal’ by FCB Interface for Mumbai Police has found a mention in two sub-categories --  not for profit/charity/government sectors; and direct culture & context for cultural insight. 

‘Hackwashing’ by Geometry Emcompass Mumbai for Unilever has been shortlised in use of ambient media - small scale. 

‘Out and Proud Classified’ by FCB Ulka Gurgaon for TOI has been shortlisted in the use of print/outdoor and direct digital and social for co-creation and user generated content sub-categories. 

Social Influencer

Dove ‘Stop the Beauty Test’ has been shortlisted in culture and context -- cultural insight subcategory. 

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