Srabana Lahiri

Adobe symposium focuses on creating a customer-centric experience for brands

The Symposium Locknote featured actor Farhan Akhtar in an engaging conversation with Sunder Madakshira, Head-Marketing, Adobe India

Branson backs Adobe Chief's Call for Focus on 'Experiences'

At Adobe Summit 2018, Shantanu Narayen, President and CEO, Adobe, said brands must make ‘experiences’ their business, and build up on design and intel...

India is our Number 1 market in terms of market-share: Kelly Clark, Global CEO, GroupM

Kelly Clark, Global CEO of GroupM, talks to exchange4media about the ongoing transformation phase of the agency, the kind of changes that he has broug...

Cannes Lions 2017: I am absolutely thrilled, says Prasoon Joshi

McCann Worldgroup India emerges as Indian agency with highest number of metals at the recently concluded Cannes Lions

How we CANNED it!

McCann Worldgroup’s Grand Prix, major wins by Ogilvy & Mather, Leo Burnett, BBDO India, Wieden & Kennedy and L&K Saatchi&Saatchi add up to India’s all...

Cannes Lions 2017: It was important for the Fearless Girl to be powerful, but not antagonistic, say creators

Tali Gumbiner, Senior Copywriter, McCann NY and Lizzie Wilson, Senior Art Director, McCann NY, who conceptualised the ‘Fearless Girl’, talk about the...

Cannes Lions 2017: We need to work hard on print advertising, says Girish Agarwal

Girish Agarwal, Non Executive Director of the Dainik Bhaskar Group, and a first-timer at the Cannes Lions festival, gives us his take on it.

Cannes Lions 2017: Facebook's Sheryl Sandberg & Airbnb's Jonathan Mildenhall reveal how they push creativity on mobile

In conversation with Colleen DeCourcy, Global Chief Creative Officer of Wieden & Kennedy, Sandberg and Mildenhall share how the shift to mobile has ch...

Cannes Lions 2017: 'Content is King. Context is King Kong,' says Josy Paul on #ShareTheLoad @WARC session

Team BBDO India comprising Josy Paul, Hemant Shringy and Rajat Mendhi make a case for adding the ‘effectiveness’ quotient to a successful campaign

Cannes Lions 2017: Leo Burnett wins Silver for #RoadsThatHonk, India’s first ever metal in the Innovation Lions

#RoadsThatHonk is an innovative anti-collision vehicle management system, to make India’s national highways safer

Cannes Lions 2017: O&M India wins Outdoor Lions Gold for Savlon Healthy Hands; 'Proud of my team, client,' says Piyush Pandey

McCann Worldgroup India wins a Silver. A total of 110 winners were announced in this category. India had 13 shortlisted entries.

Cannes Lions 2017: Prasoon Joshi and Amit Akali upbeat about leading Pharma shortlist

Five Indian agencies were shortlisted in the Cannes Lions Health and Wellness and Pharma categories

Latest: Cannes Lions 2017: Really special, says Prasoon Joshi about McCann Health winning Lions Health Grand Prix for Good

Campaign made by McCann Health, New Delhi/ McCann Worldgroup India, Mumbai, for the Ministry of Public Health, Islamic Republic of Afghanistan actuall...

Cannes Lions 2017: Mindshare gets Brooke Bond Red Label 6 Pack Band to perform live on Cannes stage today

India’s first transgender band will perform twice– during a panel discussion at 3pm and just before the Glass Lions award ceremony begins at 8pm

My personal goal is to create a 100 billion dollar company that India has never produced so far: Vijay Shekhar Sharma

A man of few words but, surprisingly, one who writes good poetry and even his own company’s ads, Sharma is a disruptor and innovator like none other....

Amitabh Bachchan turns superhero for new Disney series Astra Force

Amitabh Bachchan models animated mythical superhero ‘Astra the Immortal’ after himself for new series ‘Astra Force’ created by Graphic India for Disne...

Our USP will always be the great mix of brands we have: Deepak Lamba

Deepak Lamba, CEO of WorldWide Media, talks about taking the company’s legacy brands to new-fangled content platforms, charting new directions of grow...

Cannes Lions 2016: Collaboration is the trend emerging out of the festival this year, says Piyush Pandey

Ad guru Piyush Pandey sees the inter-dependence of technology and ideas growing in the world of advertising, as well as the coming together of differe...

Cannes Lions 2016: Sir Martin Sorrell, Maurice Lévy, Michael Roth, John Wren, Yannick Bolloré and Tadashi Ishii find 'Common Ground' in support of the UN

UN Secretary-General Ban ki-Moon makes successful ‘pitch’ for support for the UN’s 17-point Sustainable Development Goals at Cannes Lions

Cannes Lions 2016: Unilever's #unstereotype: Balki, Aline Santos on power panel talk gender justice in advertising

40% of women say they do not identify at all with the women they see in ads; advertising must be a powerful force in leading positive cultural change

Cannes Lions 2016: Cannes is the mecca of advertising and our presence must be felt here: Benoy Roychowdhury, HT Media

On his maiden visit to the Cannes Lions Festival, Executive Director of HT Media sees immense potential for more participation and synergies with HT’s...

Cannes Lions 2016: Brian Chesky bets on Airbnb's capability to unite the world

Airbnb Co-founder's vision is to close cultural gap, and enjoy the pleasure of being a category creator

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