With this alliance, Media Mantra looks forward to cater to the growing demand of international audience by providing best-in-class Marketing and PR services/solutions, strengthening its expertise and establishing visibility at the global forefront

exchange4media Staff Jun 24, 2016 4:18 PM

The Market Research Society of India (MRSI) held its 28th Annual General Meeting at MCA Mumbai. While the report on the activities for 2015-16 was presented, the key plans for next couple of years were announced.

exchange4media Staff Jun 24, 2016 2:39 PM

Entries from BBDO India/Red Ice Films, Ogilvy & Mather, Law & Kenneth Saatchi & Saatchi/Lightbox Films, Leo Burnett and Publicis Communications make it to the Film Lions shortlist

exchange4media Staff Jun 24, 2016 1:20 PM

The show will be adding a new segment titled ‘Rishta Pakka Hai’ – A family connection

exchange4media Staff Jun 24, 2016 10:21 AM

40% of women say they do not identify at all with the women they see in ads; advertising must be a powerful force in leading positive cultural change

Srabana Lahiri Jun 24, 2016 8:32 AM

Kantar Worldpanel has formed a global partnership with Facebook that brings Facebook mobile ad exposure data into Kantar Worldpanel’s Consumer Mix Model (CMM) service

exchange4media Staff Jun 24, 2016 7:54 AM

Epica will hold its next jury meeting, creative conference and 30th prize-giving ceremony in Amsterdam from November 14-17. As part of the celebrations, Epica will post and tweet introductions from the 29 issues of its annual Epica Book, with the hashtag #EpicaAwards30

exchange4media Staff Jun 24, 2016 7:48 AM

Gozoop has bagged the digital mandate for the retail chain HyperCITY which aims at providing an international shopping experience, where customers can shop in comfort in a large, modern & exciting environment

exchange4media Staff Jun 24, 2016 7:46 AM

Unique partnership enables performance-driven marketers to unify data silos and generate cross-channel insights to optimize campaign investments

exchange4media Staff Jun 24, 2016 7:44 AM

Vinayak Shinde, Creative Director, Medulla Communications, was chosen for the global Reckitt Beckinser, Cannes Lions Health Innovation Hack, by Lions Health and RB. Shinde who was a part of the winning team writes about his experience

Vinayak Shinde Jun 24, 2016 7:41 AM

Positioned as English movie channel for young Indians, the new channel offers edgy, fast-paced, new age premium content in SD and HD with a tagline 'Hollywood's wild child'

exchange4media Staff Jun 24, 2016 7:20 AM

This is a first of a first of a kind partnership in the Indian digital VOD space. The tie-up will see Turner's kids content play on VOOT. The deal cements VOOT as the largest online destination of kids content in India

exchange4media Staff Jun 24, 2016 7:12 AM

What does it take to build a great brand? What does it take to build a great agency? That's what I was asking myself as I left The Lumiere theatre after an absolutely inspiring session with David Droga & Kevin Plank of Under Armour, writes Prashanth Challapalli, iContract, Executive Vice President and Digital Head of iContract

Prashanth Challapalli Jun 24, 2016 7:10 AM