Authors

What does it take to build a great brand? What does it take to build a great agency? That's what I was asking myself as I left The Lumiere theatre after an absolutely inspiring session with David Droga & Kevin Plank of Under Armour, writes Prashanth Challapalli, iContract, Executive Vice President and Digital Head of iContract

Prashanth Challapalli 24-June-2016

As per iContract's Prashanth Challapalli, the year will not see digital agency leading integrated campaigns, Facebook getting the mobile platform right, or websites stop being digital billboards

Prashanth Challapalli 05-February-2014

The digital agency of the future will have two broad departments - Creative & Engagement Planning, therefore, the composition of the creative team needs a relook, says iContract's Prashanth Challapalli

Prashanth Challapalli 06-January-2014

Today, clients don't need a digital strategy; they need a strategy for a digital world, says Prashanth Challapalli, Senior VP & GM, iContract in the first part of this series

Prashanth Challapalli 02-December-2013

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