Date-wise News
Cheil Worldwide SW Asia bags Lavie by Bagzone

The advertising spend is valued at Rs 25-30 crore. The account will be handled by Cheil India's Gurgaon and Mumbai offices. This is Cheil's first win in Mumbai

exchange4media Staff Feb 5, 2014 11:02 AM

Youth Quotient: "If you don't love what you're doing, then it's not worth doing in the first place"

I do believe in working towards a specific goal. It need not be an award, for me it is the job satisfaction, says Disha's Abinaya Rajkumar

Deepa Balasubramanian Feb 5, 2014 10:53 AM

Radio One Q3 FY14 revenues up 10.45% at Rs 15.22 cr

Profit before tax in Q3 FY14 stood at Rs 1.78 cr, up from Rs 1.51 cr in the same period last year, a growth of 17.88%. Q3 saw Radio One being EBIDTA positive across all its seven city stations

exchange4media Staff Feb 5, 2014 9:41 AM

"Innovation will sustain the outdoor medium for a long time"

The outdoor industry needs to be more organised with structured operations & feedback mechanism; campaign measurability & execution excellence can be the hallmark for OOH media, says Mahindra & Mahindra's Sanjeev Goyle

Abhinna Shreshtha Feb 5, 2014 9:29 AM

"Good communication is all about changing human behaviour"

Communication is not about North or South; it is about creating unified advertising that reaches the entire country, say leading advertising experts

Deepa Balasubramanian Feb 5, 2014 8:59 AM

Guest Column: The Digital Agency Manifesto - What won't happen in 2014?

As per iContract's Prashanth Challapalli, the year will not see digital agency leading integrated campaigns, Facebook getting the mobile platform right, or websites stop being digital billboards

Prashanth Challapalli Feb 5, 2014 8:36 AM

How to choose the most effective channel to drive brand engagement?

Marketers have started opting for a perfect blend of digital media with other monologue mediums to get instant insights on consumer sentiments & act more effectively by targeting the right audiences

Twishy Feb 5, 2014 8:15 AM

Youth Quotient: "If you don't love what you're doing, then it's not worth doing in the first place"

I do believe in working towards a specific goal. It need not be an award, for me it is the job satisfaction, says Disha's Abinaya Rajkumar

Deepa Balasubramanian Feb 5, 2014 8:01 AM

Yahoo's revenue decreases by 6% in Q4 2013

The internet major has reported yet another revenue decline; online display and search ad rates dip in Q4 2013

Sonam Gulati Feb 5, 2014 7:59 AM

Jabong raises $27.5 mn from European investor CDC; bullish on expansion

Rocket Internet-backed fashion & lifestyle e-tailer Jabong.com has revealed fund-raising news for the first time. The e-comm player will be using part of the capital to redesign its marketing strategy for the year ahead

Sonam Gulati Feb 5, 2014 7:57 AM

Can mobile advertising reach the Rs 430-cr mark in 2014?

Every year-end survey has pegged mobile ad spends to outgrow all other media through 2014 and beyond. exchange4media speaks to some advertisers to know what the potential of this medium actually is

Abhinna Shreshtha Feb 5, 2014 7:55 AM

Micromax - MAdly in love with ads

Conceptualised by Lowe Lintas and Partners, the MAd campaign promotes the product by paying tribute to few iconic Indian ads in a humorous manner

Twishy Feb 5, 2014 7:53 AM

INS decides to unsubscribe from IRS; plans to seek refund

INS has issued an advisory to all its members to withdraw subscription from IRS & has also asked MRUC, RSCI & Nielsen India not to use the publications’ mastheads for the purpose of the survey. INS is also planning to take legal recourse

Abid Hasan Feb 5, 2014 7:51 AM

India-born Satya Nadella is new Microsoft CEO

Nadella is the third CEO of Microsoft after Bill Gates & Steve Ballmer. He had joined Microsoft 22 years ago. Prior to this, he was Executive VP of Microsoft's Cloud & Enterprise group

exchange4media Staff Feb 5, 2014 7:48 AM

IRS 2013: RSCI calls for meeting on Feb 19 to discuss way forward

All aspects of the study will be placed before the RSCI for helping the broader community of stakeholders convince themselves about the study's robustness and integrity

exchange4media Staff Feb 5, 2014 7:46 AM

Bhaskar Choudhuri, Director, Marketing, Lenovo India

Transparency of prices is still a challenge in the industry. Measurement is another barrier. If both of them are tackled by service providers, more brands will feel encouraged to take up this medium of marketing. Innovations have also not kept up with brand aspirations. There are great ideas out there, but do-ability on scale often becomes a challenge.

exchange4media Staff Feb 5, 2014 12:00 AM

Amarjit Singh Batra, CEO, OLX India

There should be transparency and rationalisation in pricing. The buying process needs to be made simpler. Creative implementation is currently missing in the OOH space; maybe someone could start a marketplace for hoardings, that would be a great idea. The lack of ROI measurement is obviously a big challenge, which is why we are not consistent users of the medium.

exchange4media Staff Feb 5, 2014 12:00 AM