"Innovation will sustain the outdoor medium for a long time"

The outdoor industry needs to be more organised with structured operations & feedback mechanism; campaign measurability & execution excellence can be the hallmark for OOH media, says Mahindra & Mahindra's Sanjeev Goyle

e4m by Abhinna Shreshtha
Updated: Feb 5, 2014 9:29 AM
"Innovation will sustain the outdoor medium for a long time"

The outdoor industry needs to be more organised with structured operations & feedback mechanism; campaign measurability & execution excellence can be the hallmark for OOH media, says Mahindra & Mahindra’s Sanjeev Goyle More

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