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Twitter kicked off its new media agency programme #TweetToTheTop in India on Monday. We caught up with Simon Brockman, Head of Global Agencies, Asia Pacific, at Twitter to understand more about the same
Abhinna Shreshtha 29-August-2017
Abraham Thomas, CEO of Radio City 91.1 FM talks about the side effects of various policy decisions during the first half of 2017 and the road ahead for the operator as well as the radio sector in India
Abhinna Shreshtha 16-August-2017
Publishers are increasingly becoming dependent on platforms like Facebook and Google for their survival, in what is creating an unhealthy situation in the digital space.
Abhinna Shreshtha 31-July-2017
Ad tech player Criteo has launched Direct Bidder, a new programmatic buying tool, which it says will cut away the daisy chain and connect publishers directly to advertisers
Abhinna Shreshtha 08-June-2017
Aditya Awasthee, Angel Investor and Mentor, was part of the jury for the latest edition of exchange4media's Indian Digital Awards (IDMA) 2017. He spoke on how clients, agencies and platforms can make their relationships work better
Abhinna Shreshtha 06-June-2017
Google has announced that it is working with third party vendors to provide brand safety reporting on YouTube as advertiser boycott snowballs
Abhinna Shreshtha 04-April-2017
Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network called Methbot, which is targeting premium video inventory. Is India ready to combat a scam of this scale?
Abhinna Shreshtha 18-January-2017
The total consolidated opportunity, which is set to include naming rights for trains, in-train digital display units, station inventory, train and station announcements, etc. is claimed to be worth 10 times the value of the biggest Indian airport’s branding rights
Abhinna Shreshtha 12-January-2017
Digital video continued skyrocketing as projected but what was interesting to see was the emergence of a more mature class of advertisers with a strategic outlook towards both content and advertising
Abhinna Shreshtha 28-December-2016
Dentsu Aegis Network’s global creative agency and one of the largest creative agencies in the world, mcgarrybowen, finally entered India through the acquisition of Bangalore-based Happy Creative Services last year. We caught up with Gordon Bowen, Co-founder and Chairman of mcgarrybowen to talk more about his ideas about creativity and his vision when it comes to India. Excerpts
Abhinna Shreshtha 26-December-2016
That India has finally come under a common tax regime is obviously something to cheer. Or is it? We spoke to analysts to try and find out
Abhinna Shreshtha 05-August-2016
After receiving a fresh round of funding, raised in the middle of last year, the news aggregator is now experimenting with different ways to monetize its content and says that a new revenue product could be released in the next 6 months.
Abhinna Shreshtha 01-June-2016
As the year 2015 nears an end, Noomi Mehta, MD of Selvel and Chairman of industry body IOAA, spoke to us about what needs to be done to improve relations between the OOH sector and the government over the past year
Abhinna Shreshtha 01-December-2015
Tarun Katial, CEO of RBNL (Big FM) talks about how the network plans to leverage the addition of 14 new frequencies to its bouquet. The operator spent to the tune of Rs 117 crore for the new frequencies
Abhinna Shreshtha 22-September-2015
BEST has extended its advertising contract with Andheri-based Rakesh Advertising for three years. The contract entails all bus-related ad inventory
Abhinna Shreshtha 01-July-2015
Experts suggest that Sun TV Network might be in a strong position if it seeks legal intervention in its ongoing struggle with the Home Ministry
Abhinna Shreshtha 24-June-2015
The topic of FDI in e-commerce is a contentious one. Retailers Association of India (RAI), which represents retailers like the Future Group, Reliance Fresh, Shoppers Stop, filed a case demanding parity between traditional retailers and e-retailers on Monday. Following this, the Delhi High Court has directed the government to find a solution to RAI's plea
The Home Ministry's reluctance in granting a security clearance to Sun TV is one of the reasons for the current delay in conducting the first batch of Phase III auctions
Is the app-only approach being favoured by a few e-retailers a risk being taken too soon? Or is it a masterstroke that will give them a first mover advantage as India gets ready for another telecom revolution with the coming of 4G?
Delhi and Chennai have 1 frequency each, while Mumbai and Bangalore have 2 frequencies that will go under the hammer. These cities have proven themselves to be the most financially lucrative so it would make sense for radio operators to acquire additional frequencies here
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