Twitter kicked off its new media agency programme #TweetToTheTop in India on Monday. We caught up with Simon Brockman, Head of Global Agencies, Asia Pacific, at Twitter to understand more about the same

Abhinna Shreshtha Aug 29, 2017 8:55 AM


Abraham Thomas, CEO of Radio City 91.1 FM talks about the side effects of various policy decisions during the first half of 2017 and the road ahead for the operator as well as the radio sector in India

Abhinna Shreshtha Aug 16, 2017 7:36 AM


Publishers are increasingly becoming dependent on platforms like Facebook and Google for their survival, in what is creating an unhealthy situation in the digital space.

Abhinna Shreshtha Jul 31, 2017 7:38 AM

New Criteo tool promises average 20-30% higher publisher revenue?blur=25

Ad tech player Criteo has launched Direct Bidder, a new programmatic buying tool, which it says will cut away the daisy chain and connect publishers directly to advertisers

Abhinna Shreshtha Jun 8, 2017 7:57 AM

Be sure of what the platform can deliver: Aditya Awasthee?blur=25

Aditya Awasthee, Angel Investor and Mentor, was part of the jury for the latest edition of exchange4media's Indian Digital Awards (IDMA) 2017. He spoke on how clients, agencies and platforms can make their relationships work better

Abhinna Shreshtha Jun 6, 2017 8:11 AM

Staring at possible $750 million loss, Google brings in third party help?blur=25

Google has announced that it is working with third party vendors to provide brand safety reporting on YouTube as advertiser boycott snowballs

Abhinna Shreshtha Apr 4, 2017 9:09 AM

Are Indian advertisers ready to combat Methbot??blur=25

Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network called Methbot, which is targeting premium video inventory. Is India ready to combat a scam of this scale?

Abhinna Shreshtha Jan 18, 2017 8:11 AM

New Indian railway marketing and branding tender expected in April?blur=25

The total consolidated opportunity, which is set to include naming rights for trains, in-train digital display units, station inventory, train and station announcements, etc. is claimed to be worth 10 times the value of the biggest Indian airport’s branding rights

Abhinna Shreshtha Jan 12, 2017 8:12 AM

Rewind 2016: Digital video comes of age?blur=25

Digital video continued skyrocketing as projected but what was interesting to see was the emergence of a more mature class of advertisers with a strategic outlook towards both content and advertising

Abhinna Shreshtha Dec 28, 2016 8:07 AM

The winners will be those who bring the brand to the centre of the communication: Gordon Bowen?blur=25

Dentsu Aegis Network’s global creative agency and one of the largest creative agencies in the world, mcgarrybowen, finally entered India through the acquisition of Bangalore-based Happy Creative Services last year. We caught up with Gordon Bowen, Co-founder and Chairman of mcgarrybowen to talk more about his ideas about creativity and his vision when it comes to India. Excerpts

Abhinna Shreshtha Dec 26, 2016 8:44 AM

What does the passing of the GST bill mean for the media & entertainment industry??blur=25

That India has finally come under a common tax regime is obviously something to cheer. Or is it? We spoke to analysts to try and find out

Abhinna Shreshtha Aug 5, 2016 8:47 AM

Inshorts tests monetization models, launches first brand campaign?blur=25

After receiving a fresh round of funding, raised in the middle of last year, the news aggregator is now experimenting with different ways to monetize its content and says that a new revenue product could be released in the next 6 months.

Abhinna Shreshtha Jun 1, 2016 8:25 AM

Government looks at OOH as a cash cow, says Noomi Mehta?blur=25

As the year 2015 nears an end, Noomi Mehta, MD of Selvel and Chairman of industry body IOAA, spoke to us about what needs to be done to improve relations between the OOH sector and the government over the past year

Abhinna Shreshtha Dec 1, 2015 12:28 PM

Mini-metros will play a big part in our growth strategy: Tarun Katial?blur=25

Tarun Katial, CEO of RBNL (Big FM) talks about how the network plans to leverage the addition of 14 new frequencies to its bouquet. The operator spent to the tune of Rs 117 crore for the new frequencies

Abhinna Shreshtha Sep 22, 2015 9:35 AM

Rakesh Advertising wins Rs 72 crore contract for BEST ads?blur=25

BEST has extended its advertising contract with Andheri-based Rakesh Advertising for three years. The contract entails all bus-related ad inventory

Abhinna Shreshtha Jul 1, 2015 5:44 PM

Is seeking legal recourse the best bet for embattled Sun TV Network??blur=25

Experts suggest that Sun TV Network might be in a strong position if it seeks legal intervention in its ongoing struggle with the Home Ministry

Abhinna Shreshtha Jun 24, 2015 8:29 AM

Should 100% FDI be allowed in B2C e-commerce??blur=25

The topic of FDI in e-commerce is a contentious one. Retailers Association of India (RAI), which represents retailers like the Future Group, Reliance Fresh, Shoppers Stop, filed a case demanding parity between traditional retailers and e-retailers on Monday. Following this, the Delhi High Court has directed the government to find a solution to RAI's plea

Abhinna Shreshtha May 21, 2015 8:25 AM

Sun TV-Home Ministry issue delays Phase III auction?blur=25

The Home Ministry's reluctance in granting a security clearance to Sun TV is one of the reasons for the current delay in conducting the first batch of Phase III auctions

Abhinna Shreshtha May 18, 2015 8:03 AM

Will Flipkart's app-only gamble pay off??blur=25

Is the app-only approach being favoured by a few e-retailers a risk being taken too soon? Or is it a masterstroke that will give them a first mover advantage as India gets ready for another telecom revolution with the coming of 4G?

Abhinna Shreshtha May 15, 2015 8:05 AM

Delhi, Mumbai could fetch upwards of Rs 70 crore in Phase III auction?blur=25

Delhi and Chennai have 1 frequency each, while Mumbai and Bangalore have 2 frequencies that will go under the hammer. These cities have proven themselves to be the most financially lucrative so it would make sense for radio operators to acquire additional frequencies here

Abhinna Shreshtha May 5, 2015 7:56 AM