Pankaj Belwariar joins Rajasthan Patrika as Head of Marketing for North-East
IPL Ad Series- Part VI: Why Vivo’s ad campaign is a massy masterstroke
BARC Week 15: Advent of IPL sees Vodafone and Vivo enter Top 10 Brands
JWT Coffee & Donuts: It’s time marketers took cognizance of Adultescence: Noor Samra
London-based ad agency Blackmilk opens office in Mumbai
Idea behind #TweetToTheTop was to help media agencies use our platform better: Simon Brockman, Head of Global Agencies, APAC, Twitter
Twitter kicked off its new media agency programme #TweetToTheTop in India on Monday. We caught up with Simon Brockman, Head of Global Agencies, Asia P...
Our content strategy is to be micro local: Abraham Thomas, CEO, Radio City 91.1 FM
Abraham Thomas, CEO of Radio City 91.1 FM talks about the side effects of various policy decisions during the first half of 2017 and the road ahead fo...
Is a Facebook-Google duopoly a warning for news publishers?
Publishers are increasingly becoming dependent on platforms like Facebook and Google for their survival, in what is creating an unhealthy situation in...
New Criteo tool promises average 20-30% higher publisher revenue
Ad tech player Criteo has launched Direct Bidder, a new programmatic buying tool, which it says will cut away the daisy chain and connect publishers d...
Be sure of what the platform can deliver: Aditya Awasthee
Aditya Awasthee, Angel Investor and Mentor, was part of the jury for the latest edition of exchange4media's Indian Digital Awards (IDMA) 2017. He spok...
Staring at possible $750 million loss, Google brings in third party help
Google has announced that it is working with third party vendors to provide brand safety reporting on YouTube as advertiser boycott snowballs
Are Indian advertisers ready to combat Methbot?
Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network...
New Indian railway marketing and branding tender expected in April
The total consolidated opportunity, which is set to include naming rights for trains, in-train digital display units, station inventory, train and sta...
Rewind 2016: Digital video comes of age
Digital video continued skyrocketing as projected but what was interesting to see was the emergence of a more mature class of advertisers with a strat...
The winners will be those who bring the brand to the centre of the communication: Gordon Bowen
Dentsu Aegis Network’s global creative agency and one of the largest creative agencies in the world, mcgarrybowen, finally entered India through the a...
What does the passing of the GST bill mean for the media & entertainment industry?
That India has finally come under a common tax regime is obviously something to cheer. Or is it? We spoke to analysts to try and find out
Inshorts tests monetization models, launches first brand campaign
After receiving a fresh round of funding, raised in the middle of last year, the news aggregator is now experimenting with different ways to monetize...
Government looks at OOH as a cash cow, says Noomi Mehta
As the year 2015 nears an end, Noomi Mehta, MD of Selvel and Chairman of industry body IOAA, spoke to us about what needs to be done to improve relati...
Mini-metros will play a big part in our growth strategy: Tarun Katial
Tarun Katial, CEO of RBNL (Big FM) talks about how the network plans to leverage the addition of 14 new frequencies to its bouquet. The operator spent...
Rakesh Advertising wins Rs 72 crore contract for BEST ads
BEST has extended its advertising contract with Andheri-based Rakesh Advertising for three years. The contract entails all bus-related ad inventory
Is seeking legal recourse the best bet for embattled Sun TV Network?
Experts suggest that Sun TV Network might be in a strong position if it seeks legal intervention in its ongoing struggle with the Home Ministry
Should 100% FDI be allowed in B2C e-commerce?
The topic of FDI in e-commerce is a contentious one. Retailers Association of India (RAI), which represents retailers like the Future Group, Reliance...
Sun TV-Home Ministry issue delays Phase III auction
The Home Ministry's reluctance in granting a security clearance to Sun TV is one of the reasons for the current delay in conducting the first batch of...
Will Flipkart's app-only gamble pay off?
Is the app-only approach being favoured by a few e-retailers a risk being taken too soon? Or is it a masterstroke that will give them a first mover ad...
Delhi, Mumbai could fetch upwards of Rs 70 crore in Phase III auction
Delhi and Chennai have 1 frequency each, while Mumbai and Bangalore have 2 frequencies that will go under the hammer. These cities have proven themsel...
Should YouTube be threatened by Facebook’s Anthology?
Facebook Anthology brings media companies together to create customized video ads for clients on the social platform as Facebook continues to look for...
Net Neutrality: Internet companies unite to #savetheinternet
For internet-based companies, it makes perfect sense to ensure that the nascent online ecosystem is not burdened by unnecessary regulations and rules....
OOH agencies welcome IOAA decision to expand membership
OOH agencies are happy with Indian Outdoor Advertising Association opening membership to them and feel the move will only help the outdoor ecosystem a...
Multi-channel communication is the future of e-mail marketing: Kalpit Jain
Kalpit Jain, COO of Netcore, shares his thoughts on the relevance of e-mail marketing and how it could evolve in the days to come
Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia
The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.
We list a few important stories that you may have missed in the week gone by