Date-wise News
David Park joins AdFest 2014 as Jury President, Design Lotus & Print Craft Lotus

Australian designer David Park, Founder & Creative Director of Maud in Sydney will be Jury President of Design Lotus and Print Craft Lotus at the 2014 AdFest Lotus Awards

exchange4media Staff Jan 8, 2014 3:43 PM

Youth Quotient: "The one thing that I don't like about our profession is TRPs"

That's why our industry avoids producing informative shows that requires more intense viewer engagement & why many channels move towards tabloid-style programming, says NDTV's Pooja Bhardwaj

Abid Hasan Jan 8, 2014 9:55 AM

Six social media alternatives for brands in 2014

Facebook and Twitter are the current darlings of brands, but there are a number of other options available. exchange4media takes a look at some of them & the opportunities that they provide

Abhinna Shreshtha Jan 8, 2014 9:31 AM

ASCI upheld complaints against 132 out of 169 ads in Oct 2013

Education, health and personal care categories continued to lead with the highest number of complaints received

exchange4media Staff Jan 8, 2014 9:20 AM

Video: Five social media trends to watch out for in 2014

As per Sanjay Mehta, Joint CEO, Social Wavelength, the upcoming Lok Sabha polls will see a lot of brands & agencies move to the digital space to save money, while maintaining reach & audience engagement

Abhinna Shreshtha Jan 8, 2014 9:09 AM

Brands ride the 'Dhoom 3' success story

From merchandise & tech products to collector dolls, accessories & new product launches, 'Dhoom 3' has managed to create a huge branding community for itself

Manasa Mantha Jan 8, 2014 8:57 AM

Adi Godrej to be keynote speaker @Pitch Madison Media Advtg Outlook 2014

The most awaited predictions for the media & advtg industry will be revealed at a special event in Mumbai on Feb 19. The Godrej Group Chairman will provide insight into the success strategies, precautions & trends for 2014

Kanika Mehrotra Jan 8, 2014 8:36 AM

VivaKi Partnerships' Tarun Nigam launches PM Media Solutions

PM Media Solutions is a full service offering with special focus on digital and content. The agency was launched on January 2, 2014

Priyanka Mehra Jan 8, 2014 8:21 AM

Youth Quotient: "The one thing that I don't like about our profession is TRPs"

That's why our industry avoids producing informative shows that requires more intense viewer engagement & why many channels move towards tabloid-style programming, says NDTV's Pooja Bhardwaj

Abid Hasan Jan 8, 2014 8:07 AM

Facebook sued over alleged monitoring of private messages

Facebook once again finds itself in a legal tangle over privacy concerns after two users filed a lawsuit against the company for intercepting their private messages

exchange4media Staff Jan 8, 2014 7:55 AM

Sony Six bags 5-yr broadcasting rights for Australian Open

Sony Six will solely telecast all matches of the tournament live in India from 2015 till 2019. Australian Open will be the channel's first entry into broadcasting tennis majors

exchange4media Staff Jan 8, 2014 7:52 AM

Man Jit Singh appointed President, Home Entertainment at Sony Pictures

Singh, who recently relocated to Los Angeles, takes over from David Bishop, who will exit the company after his contract expires in March 2014

exchange4media Staff Jan 8, 2014 7:50 AM

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