Authors

exchange4media takes stock of Mother Dairy's innovative approach to shedding its traditional image and its unique brand recall amidst giants like Amul and Nestle

Kanika Mehrotra 30-June-2014

With typically nuanced Indian flavours, Paper Boat is all set to capture the Indian palette again. exchange4media explores the rationale behind the expansion

Kanika Mehrotra 30-June-2014

Fresh ideas, contextualized planning, loyal customer base among others are the critical factors that can transform start-ups into success stories, say experts

Kanika Mehrotra 26-June-2014

BlackBerry Maps have been launched for the first time for BlackBerry users in India with this budget smartphone. Users would be soon able to access around 240,000 android apps from the Amazon's application store

Kanika Mehrotra 26-June-2014

Sanmit Ahuja, CEO, ETI Dynamics in his keynote address at The Great Indian Marketing Weekend, tipped young startups to be collaborative, to spot the problem early & explore opportunities to derive brand benefit

Kanika Mehrotra 16-June-2014

Pitch magazine will felicitate brands for excellence in marketing in 10 different categories. Santosh Desai, MD & CEO, Future Brands is the Jury Chair

Kanika Mehrotra 07-May-2014

Experts reveal how data from loyalty programmes can be used to strengthen customer relationship and drive sales in retail marketing

Kanika Mehrotra 06-May-2014

It's after three years that The Body Shop has brought in a new brand ambassador. Previous brand ambassador was Dia Mirza

Kanika Mehrotra 02-May-2014

According to the President, Coca Cola India & South West Asia, the story is more important than the message and must appeal human emotions as well as a higher purpose

Kanika Mehrotra 01-May-2014

In an interview to DD, Modi said that Gujarat contributed the maximum revenues to DD, yet the broadcaster had been maintaining distance from the Chief Minister of Gujarat

Kanika Mehrotra 30-April-2014

Interactive features, captivating content, use of animations & graphics, reaching out to a global audience are some of the ways in which magazines can create successful digital editions, say experts

Kanika Mehrotra 27-February-2014

According to experts, the biggest challenge and key to good content is doing different & exclusive content. Churning out content is the need of the hour, but not at the cost of quality

Kanika Mehrotra 27-February-2014

According to the Editor-in-Chief of Times Now, television news is going to explode if you get it right; if you do it right, it is going to be the biggest sector of television in India

Kanika Mehrotra 22-January-2014

The most awaited predictions for the media & advtg industry will be revealed at a special event in Mumbai on Feb 19. The Godrej Group Chairman will provide insight into the success strategies, precautions & trends for 2014

Kanika Mehrotra 08-January-2014

Cultural shifts have made things easier on some fronts, especially execution, due to the growth of technology, but have also made it difficult for marketers to create content to attract the youth, say industry experts

Kanika Mehrotra 26-December-2013

Deciphering the digital native, Narayanan Madhavan, Senior Editor & Tech Columnist, HT lists trends like variety on steroids, identity unbundling & digital convergence, which marketers need to watch out for

Kanika Mehrotra 19-December-2013

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