While Amazon has invested in associate sponsorship and has also partnered with Sunrisers Hyderabad, Flipkart is aggressively buying ad spots. Apart from sponsoring Delhi

Abhinav Trivedi Apr 30, 2014 10:09 AM

Given the intense viewer interest, the response from advertisers has been tremendous, say broadcasters as they see political advertising paying off in terms of high revenue growth

Abid Hasan Apr 30, 2014 9:30 AM

In an interview to DD, Modi said that Gujarat contributed the maximum revenues to DD, yet the broadcaster had been maintaining distance from the Chief Minister of Gujarat

Kanika Mehrotra Apr 30, 2014 9:04 AM

Seven years ago, the MD of Condé Nast India had set out to build a high-end publishing business. Today, what he has on his hands is a leading multi-media platform with premium content for readers as well as for brands

Saloni Dutta Apr 30, 2014 9:00 AM

While Amazon has invested in associate sponsorship and has also partnered with Sunrisers Hyderabad, Flipkart is aggressively buying ad spots. Apart from sponsoring Delhi

Abhinav Trivedi Apr 30, 2014 8:49 AM

Ranbir Kapoor named Bollywood Youth Icon, Rajiv Bajaj won Business Leader of the Year Award, P V Sindhu declared Sportsperson of the Year

exchange4media Staff Apr 30, 2014 8:43 AM

IPL associate sponsor Amazon India's debut TVC is playfully flavoured with the theme of cricket to lure customers during on-going season

Sonam Gulati Apr 30, 2014 8:16 AM

Interbrand will create brand identity of L&T's transit-oriented development business

exchange4media Staff Apr 30, 2014 8:00 AM

The accounts were awarded to Scarecrow without any pitch process.All three brands have entered India through a JV with Reliance Brands

exchange4media Staff Apr 30, 2014 7:57 AM

The radio player registered a jump of 236% in its profit before tax for the financial year 2013-14 ended at Rs 4.86 crore, as against a loss of Rs 3.56 crore in FY13

exchange4media Staff Apr 30, 2014 7:53 AM

Sinha will be responsible for overseeing all key client relationships and will lead the media team in the West and South regions

exchange4media Staff Apr 30, 2014 7:49 AM

Maharashtra Tourism Development Corp chose Manhattan as one of the agencies to handle the account following a public tender & subsequent multi-agency pitch

exchange4media Staff Apr 30, 2014 7:47 AM

After print and TV, radio is the lead medium for advertisers to talk to consumers. I look at it in two ways. This is a day and age of competition. So, firstly, you align your resources in the medium that you operate in and the second is that you align yourself to competing media, example, print and TV.

exchange4media Staff Apr 30, 2014 12:00 AM