Authors

Rajat Mehta, President & Country Head- Brand, Digital & Retail Marketing, Yes Bank talks about the recently launched ‘India bole YES’ campaign and how it associates with the spirit of

Saloni Dutta 11-September-2015

Sandeep Goyal, Chairman, Mogae Media talks about capturing the mobile monetisation space with their recent JV with Zeotap, Mobocracy and other offerings from Mogae Media

Saloni Dutta 01-September-2015

George Varghese, CEO of the Express Group talks about the brand campaign ‘The Indian Intelligent’ and the group’s renewed focus on digital

Saloni Dutta 31-July-2015

Eccentric Engine will be responsible for the digital communication, content, campaigns and social assets for both the brands

Saloni Dutta 25-June-2015

Shoumyan Biswas, Senior Director, Marketing at Flipkart, discusses the new brand identity aimed at driving mobile adoption for the business, the insights behind it and how Flipkart is gearing up for the next innings in e-commerce in India

Saloni Dutta 16-June-2015

Bates Chi & Partners is the incumbent agency on the account, Havas Worlwide India will start handling the medium sized telecom account from January, 2015

Saloni Dutta 30-December-2014

Sarup, Director-Marketing, Microsoft Mobile Devices on the transition of Nokia Lumia to Microsoft Lumia, and growing the Windows Phone ecosystem through the mobile world and to mobile users

Saloni Dutta 01-December-2014

With an insatiable appetite for making their lives more relevant, consumers are demanding and driving change and agencies need to connect programmatic, data and analytics, search and content, says Sheehy, President, Global Operations, Starcom MediaVest

Saloni Dutta 01-October-2014

Rana will be spearheading the strategy & brand building initiatives for the OTC business of Dr Reddy's in emerging markets of Latin America, Australia & New Zealand, ASEAN countries and the African region. He joins in from Hamdard Laboratories

Saloni Dutta 14-August-2014

Harsh Rai, CEO & Managing Director, NourishCo Beverages (Himalayan) talks about the launch of the brand's sparkling water variant Sparkling Himalayan, the brand's plan to expand to 75 cities in the next year & its marketing mix for the discerning target group

Saloni Dutta 30-July-2014

Building a 'Team One' involves clear and focused briefs, collaborations and integration, clear rules of engagement, governance, escalation and conflict resolution, says Deepika Warrier, VP, PepsiCo

Saloni Dutta 02-June-2014

The Executive Chairman & Creative Director, South Asia - O&M has called for more 'young ideas' as he urged young people to be patient & not give up in case they are rejected at first in the advertising world

Saloni Dutta 23-May-2014

Ad industry leaders are all praise for the well thought out poll campaign of Modi & BJP, which they say moved from a Parliamentary form of election to focus on a presidential form of a single leader

Saloni Dutta 19-May-2014

Seven years ago, the MD of Condé Nast India had set out to build a high-end publishing business. Today, what he has on his hands is a leading multi-media platform with premium content for readers as well as for brands

Saloni Dutta 30-April-2014

We live in a world of sameness, and brands not only have to keep up, but also stay relevant and open to the ever changing consumer, says the President - Marketing, Idea Cellular

Saloni Dutta 25-March-2014

Named Media Lounge, the company has been launched in partnership with Amardeep Singh Vig, owner of Ronak Advertising. The aim is to be a full service agency with all the verticals

Saloni Dutta 27-February-2014

According to the Promoter-Director, Dainik Bhaskar Group, in the last quarter, DB Corp showed a growth of 18%, of which only 3% was from the elections in Chhattisgarh, Madhya Pradesh & Rajasthan

Saloni Dutta 20-February-2014

Bharat Patel, Former Chairman, P&G Hygiene and Health and Former Chairman - ISA, and Jury Chairperson, Golden Mike Awards 2014, talks about the importance of creativity and innovation in radio advertising

Saloni Dutta 22-January-2014

The year's IPOY winner will be unveiled at a glittering ceremony tonight in Mumbai. Union Minister for Law & Justice, Communication & IT, Kapil Sibal will be the chief guest

Saloni Dutta 06-December-2013

The year's IPOY winner will be unveiled at a glittering ceremony tonight in Mumbai. Union Minister for Law & Justice, Communication & IT, Kapil Sibal will be the chief guest

Saloni Dutta 06-December-2013

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