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Yes Bank launches 'India bole YES' campaign, plans to foray in Social Banking

Rajat Mehta, President & Country Head- Brand, Digital & Retail Marketing, Yes Bank talks about the recently launched ‘India bole YES’ campaign and how it associates with the spirit of

Saloni Dutta Sep 11, 2015 8:24 AM

Most ad and media buying agencies don't understand the mobile space: Sandeep Goyal

Sandeep Goyal, Chairman, Mogae Media talks about capturing the mobile monetisation space with their recent JV with Zeotap, Mobocracy and other offerings from Mogae Media

Saloni Dutta Sep 1, 2015 9:40 AM

Indian Express undergoes a brand refresh, targets ‘The Indian Intelligent’

George Varghese, CEO of the Express Group talks about the brand campaign ‘The Indian Intelligent’ and the group’s renewed focus on digital

Saloni Dutta Jul 31, 2015 8:49 AM

Eccentric Engine wins digital mandate for Tropicana &Tropicana Slice in India

Eccentric Engine will be responsible for the digital communication, content, campaigns and social assets for both the brands

Saloni Dutta Jun 25, 2015 4:00 PM

The story behind Flipkart's new brand identity and mobile-first move

Shoumyan Biswas, Senior Director, Marketing at Flipkart, discusses the new brand identity aimed at driving mobile adoption for the business, the insights behind it and how Flipkart is gearing up for the next innings in e-commerce in India

Saloni Dutta Jun 16, 2015 8:07 AM

Havas Worldwide India wins the creative duties of Uninor

Bates Chi & Partners is the incumbent agency on the account, Havas Worlwide India will start handling the medium sized telecom account from January, 2015

Saloni Dutta Dec 30, 2014 8:30 AM

When you add Microsoft to a brand like Lumia, the appeal grows: Raghuvesh Sarup

Sarup, Director-Marketing, Microsoft Mobile Devices on the transition of Nokia Lumia to Microsoft Lumia, and growing the Windows Phone ecosystem through the mobile world and to mobile users

Saloni Dutta Dec 1, 2014 8:16 AM

Technology does not drive change, people do: John Sheehy

With an insatiable appetite for making their lives more relevant, consumers are demanding and driving change and agencies need to connect programmatic, data and analytics, search and content, says Sheehy, President, Global Operations, Starcom MediaVest

Saloni Dutta Oct 1, 2014 6:03 PM

Tarundeep S Rana moves to Dr Reddy's Laboratories

Rana will be spearheading the strategy & brand building initiatives for the OTC business of Dr Reddy's in emerging markets of Latin America, Australia & New Zealand, ASEAN countries and the African region. He joins in from Hamdard Laboratories

Saloni Dutta Aug 14, 2014 8:06 AM

BCCL's blue print for growth: Leading national by going regional

Ravi Dhariwal, CEO, Shrijeet Mishra, COO, Arunabh Das Sharma, President & Rahul Kansal, Executive President, Brand Function, BCCL talk about the Group's focus on unifying regional

Srabana Lahiri & Saloni Dutta Aug 11, 2014 8:10 AM

We prefer to advertise on niche TV channels: Harsh Rai

Harsh Rai, CEO & Managing Director, NourishCo Beverages (Himalayan) talks about the launch of the brand's sparkling water variant Sparkling Himalayan, the brand's plan to expand to 75 cities in the next year & its marketing mix for the discerning target group

Saloni Dutta Jul 30, 2014 8:01 AM

Agency-client dynamics that form Team One

Building a 'Team One' involves clear and focused briefs, collaborations and integration, clear rules of engagement, governance, escalation and conflict resolution, says Deepika Warrier, VP, PepsiCo

Saloni Dutta Jun 2, 2014 7:49 AM

Video: We're looking forward to young minds & less safe ideas: Piyush Pandey

The Executive Chairman & Creative Director, South Asia - O&M has called for more 'young ideas' as he urged young people to be patient & not give up in case they are rejected at first in the advertising world

Saloni Dutta May 23, 2014 9:37 AM

Ad fraternity decodes creation of Brand Modi & his integrated campaign

Ad industry leaders are all praise for the well thought out poll campaign of Modi & BJP, which they say moved from a Parliamentary form of election to focus on a presidential form of a single leader

Saloni Dutta May 19, 2014 9:28 AM

We are a profitable biz, delivering double-digit bottomline: Alex Kuruvilla

Seven years ago, the MD of Condé Nast India had set out to build a high-end publishing business. Today, what he has on his hands is a leading multi-media platform with premium content for readers as well as for brands

Saloni Dutta Apr 30, 2014 9:00 AM

Brands need to stay relevant by reinventing themselves: Sunita Bangard

We live in a world of sameness, and brands not only have to keep up, but also stay relevant and open to the ever changing consumer, says the President - Marketing, Idea Cellular

Saloni Dutta Mar 25, 2014 9:35 AM

Manajit Ghoshal turns entrepreneur again; sets up his own company

Named Media Lounge, the company has been launched in partnership with Amardeep Singh Vig, owner of Ronak Advertising. The aim is to be a full service agency with all the verticals

Saloni Dutta Feb 27, 2014 9:07 AM

Elections are no longer double digit growth number for dailies: Girish Agarwal

According to the Promoter-Director, Dainik Bhaskar Group, in the last quarter, DB Corp showed a growth of 18%, of which only 3% was from the elections in Chhattisgarh, Madhya Pradesh & Rajasthan

Saloni Dutta Feb 20, 2014 9:01 AM

Creativity & being topical are important for radio advertising: Bharat Patel

Bharat Patel, Former Chairman, P&G Hygiene and Health and Former Chairman - ISA, and Jury Chairperson, Golden Mike Awards 2014, talks about the importance of creativity and innovation in radio advertising

Saloni Dutta Jan 22, 2014 9:47 AM

IMPACT Person Of The Year 2013 to be announced today!

The year's IPOY winner will be unveiled at a glittering ceremony tonight in Mumbai. Union Minister for Law & Justice, Communication & IT, Kapil Sibal will be the chief guest

Saloni Dutta Dec 6, 2013 9:25 AM

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