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Rajat Mehta, President & Country Head- Brand, Digital & Retail Marketing, Yes Bank talks about the recently launched ‘India bole YES’ campaign and how it associates with the spirit of
Saloni Dutta 11-September-2015
Sandeep Goyal, Chairman, Mogae Media talks about capturing the mobile monetisation space with their recent JV with Zeotap, Mobocracy and other offerings from Mogae Media
Saloni Dutta 01-September-2015
George Varghese, CEO of the Express Group talks about the brand campaign ‘The Indian Intelligent’ and the group’s renewed focus on digital
Eccentric Engine will be responsible for the digital communication, content, campaigns and social assets for both the brands
Shoumyan Biswas, Senior Director, Marketing at Flipkart, discusses the new brand identity aimed at driving mobile adoption for the business, the insights behind it and how Flipkart is gearing up for the next innings in e-commerce in India
Bates Chi & Partners is the incumbent agency on the account, Havas Worlwide India will start handling the medium sized telecom account from January, 2015
Sarup, Director-Marketing, Microsoft Mobile Devices on the transition of Nokia Lumia to Microsoft Lumia, and growing the Windows Phone ecosystem through the mobile world and to mobile users
With an insatiable appetite for making their lives more relevant, consumers are demanding and driving change and agencies need to connect programmatic, data and analytics, search and content, says Sheehy, President, Global Operations, Starcom MediaVest
Rana will be spearheading the strategy & brand building initiatives for the OTC business of Dr Reddy's in emerging markets of Latin America, Australia & New Zealand, ASEAN countries and the African region. He joins in from Hamdard Laboratories
Harsh Rai, CEO & Managing Director, NourishCo Beverages (Himalayan) talks about the launch of the brand's sparkling water variant Sparkling Himalayan, the brand's plan to expand to 75 cities in the next year & its marketing mix for the discerning target group
Building a 'Team One' involves clear and focused briefs, collaborations and integration, clear rules of engagement, governance, escalation and conflict resolution, says Deepika Warrier, VP, PepsiCo
The Executive Chairman & Creative Director, South Asia - O&M has called for more 'young ideas' as he urged young people to be patient & not give up in case they are rejected at first in the advertising world
Ad industry leaders are all praise for the well thought out poll campaign of Modi & BJP, which they say moved from a Parliamentary form of election to focus on a presidential form of a single leader
Seven years ago, the MD of Condé Nast India had set out to build a high-end publishing business. Today, what he has on his hands is a leading multi-media platform with premium content for readers as well as for brands
We live in a world of sameness, and brands not only have to keep up, but also stay relevant and open to the ever changing consumer, says the President - Marketing, Idea Cellular
Named Media Lounge, the company has been launched in partnership with Amardeep Singh Vig, owner of Ronak Advertising. The aim is to be a full service agency with all the verticals
According to the Promoter-Director, Dainik Bhaskar Group, in the last quarter, DB Corp showed a growth of 18%, of which only 3% was from the elections in Chhattisgarh, Madhya Pradesh & Rajasthan
Bharat Patel, Former Chairman, P&G Hygiene and Health and Former Chairman - ISA, and Jury Chairperson, Golden Mike Awards 2014, talks about the importance of creativity and innovation in radio advertising
The year's IPOY winner will be unveiled at a glittering ceremony tonight in Mumbai. Union Minister for Law & Justice, Communication & IT, Kapil Sibal will be the chief guest
The year's IPOY winner will be unveiled at a glittering ceremony tonight in Mumbai. Union Minister for Law & Justice, Communication & IT, Kapil Sibal will be the chief guest
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