Date-wise News
 MobiKwik appoints Mrinal Sinha as Head of Strategy?blur=25

Prior to this, Sinha was the Founder and Executive Director at Brattle Foods, a food supply chain solutions and logistics business

exchange4media Staff Dec 30, 2014 1:58 PM

Colors to launch Bigg Boss Halla Bol?blur=25

Colors has roped in Snapdeal as the presenting sponsor. Farah Khan will host the show

exchange4media Staff Dec 30, 2014 11:42 AM

 In its latest outdoor campaign, Fastrack says 'Sorry for what?'?blur=25

The brand has now taken on another expression of this irreverence in their latest outdoor campaign

exchange4media Staff Dec 30, 2014 10:44 AM

Flashback 2014: Neither the ache din nor the revival has happened: Varghese Chandy?blur=25

In an exclusive interaction with exchange4media, Varghese Chandy, Chief General Manager- Marketing & Advertising Sales, Malayala Manorama, talks about the top trends and highlights of the year 2014

Deepa Balasubramanian Dec 30, 2014 9:02 AM

Flashback 2014: "In the future there is no stopping us" Nina Jaipuria?blur=25

While the ad cap has been a bane for many broadcasters, there are some for whom the ad cap has worked. The kids genre has been and is still an under-indexed category according to Nina Elavia Jaipuria, EVP & Business Head – Kids Cluster, Viacom 18

Collin Furtado Dec 30, 2014 8:56 AM

The biggest social media controversies of 2014?blur=25

Social media might be a great platform to connect with customers and audience but it is a double-edged sword. Quite often, in their zeal to make an impact, brands commit a faux pas that continues to haunt them. We list 5 of the biggest controversies to have hit brands on social media this year

Abhinn Shreshtha Dec 30, 2014 8:54 AM

RAM Ratings : Radio City and Big FM continued their battle for top spot in Mumbai and Bangalore?blur=25

According to data sourced from RAM subscribers for week 50 (December 7-13), Radio City and Big FM continued their battle for top spot in Mumbai and Bangalore, though the former maintained its lead

exchange4media Staff Dec 30, 2014 8:37 AM

Guest Column: 2014 has been a year of more hits than misses: Dhunji S Wadia?blur=25

A blurring line between Retailers and E-Tailers, a marked brand preference for longer digital routes, communication playing a pivotal role in elections are some of the highlights Dhunji S Wadia, President, Rediffusion Y&R and Everest Brand Solutions lists of the year gone by

Dhunji S Wadia Dec 30, 2014 8:35 AM

Havas Worldwide India wins the creative duties of Uninor?blur=25

Bates Chi & Partners is the incumbent agency on the account, Havas Worlwide India will start handling the medium sized telecom account from January, 2015

Saloni Dutta Dec 30, 2014 8:30 AM