Date-wise News
 MobiKwik appoints Mrinal Sinha as Head of Strategy

Prior to this, Sinha was the Founder and Executive Director at Brattle Foods, a food supply chain solutions and logistics business

exchange4media Staff Dec 30, 2014 1:58 PM

Colors to launch Bigg Boss Halla Bol

Colors has roped in Snapdeal as the presenting sponsor. Farah Khan will host the show

exchange4media Staff Dec 30, 2014 11:42 AM

 In its latest outdoor campaign, Fastrack says 'Sorry for what?'

The brand has now taken on another expression of this irreverence in their latest outdoor campaign

exchange4media Staff Dec 30, 2014 10:44 AM

Flashback 2014: Neither the ache din nor the revival has happened: Varghese Chandy

In an exclusive interaction with exchange4media, Varghese Chandy, Chief General Manager- Marketing & Advertising Sales, Malayala Manorama, talks about the top trends and highlights of the year 2014

Deepa Balasubramanian Dec 30, 2014 9:02 AM

Flashback 2014: "In the future there is no stopping us" Nina Jaipuria

While the ad cap has been a bane for many broadcasters, there are some for whom the ad cap has worked. The kids genre has been and is still an under-indexed category according to Nina Elavia Jaipuria, EVP & Business Head – Kids Cluster, Viacom 18

Collin Furtado Dec 30, 2014 8:56 AM

The biggest social media controversies of 2014

Social media might be a great platform to connect with customers and audience but it is a double-edged sword. Quite often, in their zeal to make an impact, brands commit a faux pas that continues to haunt them. We list 5 of the biggest controversies to have hit brands on social media this year

Abhinn Shreshtha Dec 30, 2014 8:54 AM

RAM Ratings : Radio City and Big FM continued their battle for top spot in Mumbai and Bangalore

According to data sourced from RAM subscribers for week 50 (December 7-13), Radio City and Big FM continued their battle for top spot in Mumbai and Bangalore, though the former maintained its lead

exchange4media Staff Dec 30, 2014 8:37 AM

Guest Column: 2014 has been a year of more hits than misses: Dhunji S Wadia

A blurring line between Retailers and E-Tailers, a marked brand preference for longer digital routes, communication playing a pivotal role in elections are some of the highlights Dhunji S Wadia, President, Rediffusion Y&R and Everest Brand Solutions lists of the year gone by

Dhunji S Wadia Dec 30, 2014 8:35 AM

Havas Worldwide India wins the creative duties of Uninor

Bates Chi & Partners is the incumbent agency on the account, Havas Worlwide India will start handling the medium sized telecom account from January, 2015

Saloni Dutta Dec 30, 2014 8:30 AM