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Private sector banks are the top ad spends contributors in the BFSI segment including ICICI Bank, Kotak Mahindra, HDFC Bank, Axis Bank and Yes Bank. Most of them saw high over 20% growth in their net profit in Q2. The reason for this was strong growth in home, automobile and personal loans, healthy net interest income (NII) growth which is a difference between interest earned and interest expended and other income growth

Collin Furtado 27-November-2015

In October itself Auto sales saw a surge in growth as sales grew by 21.8%. This was 12th consecutive month of growth in the auto sector says the SIAM report. With sales improving of auto makers, so are their results expected to. Recent Q2FY2016 results of most automobile companies saw a surge in their net profit

Collin Furtado 24-November-2015

Video is one of the fastest growing online ad formats with the highest CAGR (compound annual growth rate) of 56 per cent and amounted to Rs.330 crore in 2014, says the FICCI-KPMG report. This year it is expected to grow by around 30-40%

Collin Furtado 20-November-2015

In Q2FY2016 however has seen ad spends of TV broadcasters has with a smaller increase in comparison with the same period last year. Some networks have even seen a decline or marginal growth since last year. From the previous quarter (Q1) the total ad spends have seen a decline. The total ad spends of these TV broadcasters in Q2FY2016 amount to Rs.519.09 crore

Collin Furtado 19-November-2015

Election results are one of the most anticipated events, and hence draw one the highest viewership on television. We took a look at some of the brands that advertised on the news channels during the counting day

Collin Furtado 09-November-2015

DD Sahyadri, the Marathi channel under Doordarshan, announced revamp of their prime time slot through the launch of 9 new shows. With the launch of BARC rural ratings, it is expected that these shows will get the eyeballs needed to compete with the private players in the genre. Mukesh Sharma, Additional Director General – DD speaks on the revenues from terrestrial, advertisers spending there, investment into new content, etc

Collin Furtado 03-November-2015

In wake of the poor performance of the Indian team and the losses in both the T20 and ODI series, we asked marketers, who were looking to buy ad spots on the series, if this would impact ad-buying

Collin Furtado 30-October-2015

Flipkart, Amazon and Snapdeal rolled out their mega festive sales during 13-17 October, spent more that Rs.100-120 crore during the period. While these ecommerce companies had splurged heavily on advertising two weeks back, an even higher amount spending is expected from these during Diwali

Collin Furtado 29-October-2015

While demanding more transparency, brands are eager to partner with the Indian Premier League, notwithstanding the exit of Pepsi

Collin Furtado 21-October-2015

While demanding more transparency, brands are eager to partner with the Indian Premier League, notwithstanding the exit of Pepsi

Collin Furtado 21-October-2015

This week and the week prior to this, witnessed a flurry of advertising by three of the largest ecommerce brands Amazon, Flipkart and Snapdeal which have been advertising regarding their big sales from October 13-17. Collectively, the ad spends of these three brands for their campaigns over more than two weeks are estimated at Rs.100-120 crore

Collin Furtado 15-October-2015

“In the last couple of years, we have started to focus not just on consolidation of existing channels, but also on expanding our bouquet, which is why you have seen a flurry of announcements recently,” says NP Singh

Collin Furtado 12-October-2015

A year ago we had witnessed the launch of UHD (Ultra HD) 4K television sets as well as DTH companies such as Tata Sky and Videocon D2h launching their UHD 4K set-top boxes. With the launch of the first UHD TV channel in India, the UHD market is set to grow. But challenges will abound

Collin Furtado 07-October-2015

This festive season TV is expected to see ad spend windfall from e-commerce, automobile, mobile handset makers, FMCG, telecom, BFSI, among others. Ad rate will rise by minimum 10-15%

Collin Furtado 05-October-2015

Viral Jain, Head – TV Strategy & Partnerships speaks about creating a space in the Indian TV broadcast industry where Twitter is at the core of content strategy

Collin Furtado 29-September-2015

Viral Jain, Head – TV Strategy & Partnerships speaks about creating a space in the Indian TV broadcast industry where Twitter is at the core of content strategy

Collin Furtado 29-September-2015

English GECs have always faced the ‘acquired’ versus ‘original local content’ dichotomy. We explore the reasons why the genre has not experimented with production of local content

Collin Furtado 18-September-2015

Times Network MD & CEO, M K Anand says that the network's revenues have grown by 32-33% over the previous financial year, as he talks about the strategy and avenues for monetisation

Collin Furtado 02-September-2015

The stock market yesterday saw the largest single-day fall and the fourth largest crash of the stock market in terms of absolute value. In the media sector, the highest market cap erosion was seen by NDTV followed by ZEEL and Sun TV Network

Collin Furtado 25-August-2015

From Sun Network issue to banning of content and several other questionable decisions, MIB under NDA 2 has been batting administration curve balls that keep coming

Collin Furtado 20-August-2015

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