Date-wise News

Confusion & chaos in the b'casting space has pushed advertisers to cut spends in the medium. Budgets for print & radio also have been slashed. Digital & outdoor emerge as winners

Priyanka Mehra 16-October-2013

Confusion & chaos in the b'casting space has pushed advertisers to cut spends in the medium. Budgets for print & radio also have been slashed. Digital & outdoor emerge as winners

Priyanka Mehra 16-October-2013

"This award is testament to GroupM India's strategic approach to building the business that has resulted in a strong leadership position in this market," says CVL Srinivas, CEO, GroupM South Asia, reacting to the win

exchange4media Staff 16-October-2013

This marks Coca-Cola India's 29th consecutive quarter of growth, 19 of which are in double digits. The beverage company has also garnered 6% volume growth in India

exchange4media Staff 16-October-2013

Quikr's new ad portrays a superhero selling off his mobile phone on the online classified site. This ad plays on humour to drive the message, which will work for the brand

Twishy 16-October-2013

With a new look & brand philosophy, 'Stay Amazed', the channel's rebranding exercise is aimed at strengthening its content & becoming more relevant to a younger audience

exchange4media Staff 16-October-2013

Pratik Mishra, Associate - Social Media at Rediffusion Y&R talks about the high of being in advtg, reality being different from what's shown on TV, ads no longer being monologues, and more...

Twishy 16-October-2013

The Mktg Dir, India & SA, Visa shares that convenience, security & accessibility are factors enabling the trend. He also spoke about banks facilitating economic empowerment of women in Tier II & III cities, along with rural India

Saloni Dutta 16-October-2013

This can be seen as a move to gain more control over the company or getting new equity financing partners on board in wake of differences of opinion with current ones

Abhinav Trivedi 16-October-2013

Advertisers have been myopic about Tamil Nadu & don't look beyond ratings. There is enough money in the South and enough brands, says the CEO of Fourth Dimension

Deepa Balasubramanian 16-October-2013

Gers will oversee SMG's content capability spanning 22 markets around the world, including digital mktg strategies, core partnership models & development of brand programming

exchange4media Staff 16-October-2013

Deepak Sasikumar and Raunaq Sikka, the Co-founders of digital creative hot shop, The Hungry Fish, will lead the digital projects for Maxus in Mumbai

exchange4media Staff 16-October-2013

HMSI has appointed Dentsu Digital to develop a complete digital ecosystem for the brand. For Top Ramen, the mandate is to find a digital expression to the instant noodles brand's offline campaign

exchange4media Staff 16-October-2013

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