Date-wise News
Festival bonanza for digital & OOH as advertisers shy away from troubled TV medium

Confusion & chaos in the b'casting space has pushed advertisers to cut spends in the medium. Budgets for print & radio also have been slashed. Digital & outdoor emerge as winners

Priyanka Mehra Oct 16, 2013 9:54 AM

Festival bonanza for digital & OOH as advertisers shy away from troubled TV medium

Confusion & chaos in the b'casting space has pushed advertisers to cut spends in the medium. Budgets for print & radio also have been slashed. Digital & outdoor emerge as winners

Priyanka Mehra Oct 16, 2013 9:22 AM

GroupM India celebrates its Porter Prize win

"This award is testament to GroupM India's strategic approach to building the business that has resulted in a strong leadership position in this market," says CVL Srinivas, CEO, GroupM South Asia, reacting to the win

exchange4media Staff Oct 16, 2013 9:00 AM

Coca-Cola reports 22% growth in India in Q3

This marks Coca-Cola India's 29th consecutive quarter of growth, 19 of which are in double digits. The beverage company has also garnered 6% volume growth in India

exchange4media Staff Oct 16, 2013 8:43 AM

You cannot go wrong with a superhero & a dose of humour - Quikr gets full points

Quikr's new ad portrays a superhero selling off his mobile phone on the online classified site. This ad plays on humour to drive the message, which will work for the brand

Twishy Oct 16, 2013 8:30 AM

Sony Pix aims to 'amaze' the youth audience with new positioning

With a new look & brand philosophy, 'Stay Amazed', the channel's rebranding exercise is aimed at strengthening its content & becoming more relevant to a younger audience

exchange4media Staff Oct 16, 2013 8:13 AM

Youth Quotient: "I get annoyed when people compare our lives to 'Mad Men'"

Pratik Mishra, Associate - Social Media at Rediffusion Y&R talks about the high of being in advtg, reality being different from what's shown on TV, ads no longer being monologues, and more...

Twishy Oct 16, 2013 8:11 AM

Video: Women are shaping India's e-commerce revolution - Shubhranshu Singh

The Mktg Dir, India & SA, Visa shares that convenience, security & accessibility are factors enabling the trend. He also spoke about banks facilitating economic empowerment of women in Tier II & III cities, along with rural India

Saloni Dutta Oct 16, 2013 8:08 AM

Amar Ujala owner buys back shares from Maheshwari family; signals capital restructuring

This can be seen as a move to gain more control over the company or getting new equity financing partners on board in wake of differences of opinion with current ones

Abhinav Trivedi Oct 16, 2013 8:07 AM

We are trying to evangelise brand Tamil Nadu: Fourth Dimension's Shankar B

Advertisers have been myopic about Tamil Nadu & don't look beyond ratings. There is enough money in the South and enough brands, says the CEO of Fourth Dimension

Deepa Balasubramanian Oct 16, 2013 8:05 AM

Olivier Gers joins SMG as Global President, LiquidThread

Gers will oversee SMG's content capability spanning 22 markets around the world, including digital mktg strategies, core partnership models & development of brand programming

exchange4media Staff Oct 16, 2013 7:31 AM

The Hungry Fish Co-founders join Maxus Digital

Deepak Sasikumar and Raunaq Sikka, the Co-founders of digital creative hot shop, The Hungry Fish, will lead the digital projects for Maxus in Mumbai

exchange4media Staff Oct 16, 2013 7:26 AM

Dentsu Digital bags digital duties of Honda and Top Ramen

HMSI has appointed Dentsu Digital to develop a complete digital ecosystem for the brand. For Top Ramen, the mandate is to find a digital expression to the instant noodles brand's offline campaign

exchange4media Staff Oct 16, 2013 7:24 AM