Date-wise News
The curious case of Multi-Channel Marketing?blur=25

The objective of multi-channel marketing is not just to get targeted traffic, but also identify the most effective sources of acquiring traffic. The idea is very simple – move from more to better, says Munish Bansal, EVP – Products, TO THE NEW

exchange4media Staff Aug 11, 2014 7:35 PM

9X Jalwa launches activation across media agencies with Pic Charades?blur=25

It is a game titled Pic Charades, which is a fun amalgamation of Pictionary and Dumb Charades using emoticons from instant messaging apps

exchange4media Staff Aug 11, 2014 3:43 PM

ComScore ranks Jagran Group websites at no 19th in the list of top 20?blur=25

This is the second time in two successive surveys where Jagran New Media has established its presence in top 20 sites

exchange4media Staff Aug 11, 2014 3:18 PM

Zee Business to launch Zee Business Brandstand - a television series on brands?blur=25

Winners can be a part of this maiden show on 15th August through their creative ideas

exchange4media Staff Aug 11, 2014 3:10 PM

MY FM launches The Shekhar Suman Show?blur=25

The show by Shekhar Suman will go on air in the primetime evening slot of 7pm-8pm and will be aired across all 17 stations of MY FM

exchange4media Staff Aug 11, 2014 1:53 PM

Guest Column: Boss, Biwi and Bawarchi: Why the hullabaloo over Airtel ad??blur=25

‘Radical’ liberals have taken to social media, upset that in order to be a dominant female ‘boss’ you must also carry the badge of being a flawless biwi and never-failing bawarchi! Airtel’s Boss ad might not be remarkable, it is certainly ‘remark-able’, says Ajai Jhala, CEO, BBDO India

Ajai Jhala Aug 11, 2014 9:56 AM

Will marketers' skepticism of Pro Kabaddi League haunt World Kabaddi League??blur=25

Post STAR's Pro Kabaddi League, Sony SIX has just launched World Kabaddi League. Will advertisers play the wait & watch game yet again? exchange4media finds out

Collin Furtado Aug 11, 2014 9:24 AM

Q1 FY15 turns profitable for news channels?blur=25

First quarter of FY15 has shown profits for news broadcast networks like TV Today, NDTV, Sun TV & ZEE Media, with a surge in advertising and subscription revenues

exchange4media Staff Aug 11, 2014 9:18 AM

Punjab has been a difficult market to crack for advertisers: Ashok Venkatramani?blur=25

Ashok Venkatramani, CEO, MCCS talks about receiving a license from MIB for Punjabi news channel ABP Sanjha, the potential of the burgeoning economy of the state & the challenge for advertisers in terms of reach

Abid Hasan Aug 11, 2014 8:13 AM

BCCL's blue print for growth: Leading national by going regional?blur=25

Ravi Dhariwal, CEO, Shrijeet Mishra, COO, Arunabh Das Sharma, President & Rahul Kansal, Executive President, Brand Function, BCCL talk about the Group's focus on unifying regional

Srabana Lahiri & Saloni Dutta Aug 11, 2014 8:10 AM

Youth Quotient: Brands should get younger people to handle their social media: Niyagra Hora?blur=25

Getting younger people to handle social media for brands is like using a steamboat in Bahamas rather than a paddle boat, says Niyagra Hora, Associate Consultant, Percept Profile

Abhinn Shreshtha Aug 11, 2014 8:06 AM

Facebook trumps Twitter as marketers' favourite??blur=25

Facebook's clearly defined audience targeting, higher affordability, availability of more ad options & trust factor draw brands & marketers in its favour, while Twitter is still working to up its ante to draw higher ad spends, say industry experts

Abhinn Shreshtha Aug 11, 2014 8:03 AM

Dress to go viral: Fashion brand PEOPLE asks youth to #StartTrending?blur=25

The campaign borrows visual key elements from social networks to play with the online lifestyle of today's digitally savvy youth

exchange4media Staff Aug 11, 2014 8:00 AM

Former CEO of Lok Sabha TV Rajiv Mishra joins Samsung as VP, Media?blur=25

Mishra's previous stints include working for Lok Sabha TV as CEO, STAR TV as Manager - Programming, Zee TV as Senior Manager - Corporate & Hindustan Times as Sub Editor

exchange4media Staff Aug 11, 2014 7:58 AM

Guest Column: Boss, Biwi and Bawarchi: Why the hullabaloo over Airtel ad??blur=25

'Radical' liberals have taken to social media, upset that in order to be a dominant female 'boss' you must also carry the badge of being a flawless biwi and never-failing bawarchi! Airtel's Boss ad might not be remarkable, it is certainly 'remark-able', says Ajai Jhala, CEO, BBDO India

Ajai Jhala Aug 11, 2014 7:55 AM