Date-wise News
The curious case of Multi-Channel Marketing

The objective of multi-channel marketing is not just to get targeted traffic, but also identify the most effective sources of acquiring traffic. The idea is very simple – move from more to better, says Munish Bansal, EVP – Products, TO THE NEW

exchange4media Staff Aug 11, 2014 7:35 PM

9X Jalwa launches activation across media agencies with Pic Charades

It is a game titled Pic Charades, which is a fun amalgamation of Pictionary and Dumb Charades using emoticons from instant messaging apps

exchange4media Staff Aug 11, 2014 3:43 PM

ComScore ranks Jagran Group websites at no 19th in the list of top 20

This is the second time in two successive surveys where Jagran New Media has established its presence in top 20 sites

exchange4media Staff Aug 11, 2014 3:18 PM

Zee Business to launch Zee Business Brandstand - a television series on brands

Winners can be a part of this maiden show on 15th August through their creative ideas

exchange4media Staff Aug 11, 2014 3:10 PM

MY FM launches The Shekhar Suman Show

The show by Shekhar Suman will go on air in the primetime evening slot of 7pm-8pm and will be aired across all 17 stations of MY FM

exchange4media Staff Aug 11, 2014 1:53 PM

Guest Column: Boss, Biwi and Bawarchi: Why the hullabaloo over Airtel ad?

‘Radical’ liberals have taken to social media, upset that in order to be a dominant female ‘boss’ you must also carry the badge of being a flawless biwi and never-failing bawarchi! Airtel’s Boss ad might not be remarkable, it is certainly ‘remark-able’, says Ajai Jhala, CEO, BBDO India

Ajai Jhala Aug 11, 2014 9:56 AM

Will marketers' skepticism of Pro Kabaddi League haunt World Kabaddi League?

Post STAR's Pro Kabaddi League, Sony SIX has just launched World Kabaddi League. Will advertisers play the wait & watch game yet again? exchange4media finds out

Collin Furtado Aug 11, 2014 9:24 AM

Q1 FY15 turns profitable for news channels

First quarter of FY15 has shown profits for news broadcast networks like TV Today, NDTV, Sun TV & ZEE Media, with a surge in advertising and subscription revenues

exchange4media Staff Aug 11, 2014 9:18 AM

Punjab has been a difficult market to crack for advertisers: Ashok Venkatramani

Ashok Venkatramani, CEO, MCCS talks about receiving a license from MIB for Punjabi news channel ABP Sanjha, the potential of the burgeoning economy of the state & the challenge for advertisers in terms of reach

Abid Hasan Aug 11, 2014 8:13 AM

BCCL's blue print for growth: Leading national by going regional

Ravi Dhariwal, CEO, Shrijeet Mishra, COO, Arunabh Das Sharma, President & Rahul Kansal, Executive President, Brand Function, BCCL talk about the Group's focus on unifying regional

Srabana Lahiri & Saloni Dutta Aug 11, 2014 8:10 AM

Youth Quotient: Brands should get younger people to handle their social media: Niyagra Hora

Getting younger people to handle social media for brands is like using a steamboat in Bahamas rather than a paddle boat, says Niyagra Hora, Associate Consultant, Percept Profile

Abhinn Shreshtha Aug 11, 2014 8:06 AM

Facebook trumps Twitter as marketers' favourite?

Facebook's clearly defined audience targeting, higher affordability, availability of more ad options & trust factor draw brands & marketers in its favour, while Twitter is still working to up its ante to draw higher ad spends, say industry experts

Abhinn Shreshtha Aug 11, 2014 8:03 AM

Dress to go viral: Fashion brand PEOPLE asks youth to #StartTrending

The campaign borrows visual key elements from social networks to play with the online lifestyle of today's digitally savvy youth

exchange4media Staff Aug 11, 2014 8:00 AM

Former CEO of Lok Sabha TV Rajiv Mishra joins Samsung as VP, Media

Mishra's previous stints include working for Lok Sabha TV as CEO, STAR TV as Manager - Programming, Zee TV as Senior Manager - Corporate & Hindustan Times as Sub Editor

exchange4media Staff Aug 11, 2014 7:58 AM

Guest Column: Boss, Biwi and Bawarchi: Why the hullabaloo over Airtel ad?

'Radical' liberals have taken to social media, upset that in order to be a dominant female 'boss' you must also carry the badge of being a flawless biwi and never-failing bawarchi! Airtel's Boss ad might not be remarkable, it is certainly 'remark-able', says Ajai Jhala, CEO, BBDO India

Ajai Jhala Aug 11, 2014 7:55 AM

Advertisment

Advertisment

Advertisment

Advertisment