Date-wise News
The objective of multi-channel marketing is not just to get targeted traffic, but also identify the most effective sources of acquiring traffic. The idea is very simple – move from more to better, says Munish Bansal, EVP – Products, TO THE NEW
exchange4media Staff 11-August-2014
It is a game titled Pic Charades, which is a fun amalgamation of Pictionary and Dumb Charades using emoticons from instant messaging apps
exchange4media Staff 11-August-2014
This is the second time in two successive surveys where Jagran New Media has established its presence in top 20 sites
exchange4media Staff 11-August-2014
Winners can be a part of this maiden show on 15th August through their creative ideas
exchange4media Staff 11-August-2014
The show by Shekhar Suman will go on air in the primetime evening slot of 7pm-8pm and will be aired across all 17 stations of MY FM
exchange4media Staff 11-August-2014
‘Radical’ liberals have taken to social media, upset that in order to be a dominant female ‘boss’ you must also carry the badge of being a flawless biwi and never-failing bawarchi! Airtel’s Boss ad might not be remarkable, it is certainly ‘remark-able’, says Ajai Jhala, CEO, BBDO India
Post STAR's Pro Kabaddi League, Sony SIX has just launched World Kabaddi League. Will advertisers play the wait & watch game yet again? exchange4media finds out
First quarter of FY15 has shown profits for news broadcast networks like TV Today, NDTV, Sun TV & ZEE Media, with a surge in advertising and subscription revenues
exchange4media Staff 11-August-2014
Ashok Venkatramani, CEO, MCCS talks about receiving a license from MIB for Punjabi news channel ABP Sanjha, the potential of the burgeoning economy of the state & the challenge for advertisers in terms of reach
Ravi Dhariwal, CEO, Shrijeet Mishra, COO, Arunabh Das Sharma, President & Rahul Kansal, Executive President, Brand Function, BCCL talk about the Group's focus on unifying regional
Srabana Lahiri & Saloni Dutta 11-August-2014
Getting younger people to handle social media for brands is like using a steamboat in Bahamas rather than a paddle boat, says Niyagra Hora, Associate Consultant, Percept Profile
Abhinn Shreshtha 11-August-2014
Facebook's clearly defined audience targeting, higher affordability, availability of more ad options & trust factor draw brands & marketers in its favour, while Twitter is still working to up its ante to draw higher ad spends, say industry experts
Abhinn Shreshtha 11-August-2014
The campaign borrows visual key elements from social networks to play with the online lifestyle of today's digitally savvy youth
exchange4media Staff 11-August-2014
Mishra's previous stints include working for Lok Sabha TV as CEO, STAR TV as Manager - Programming, Zee TV as Senior Manager - Corporate & Hindustan Times as Sub Editor
exchange4media Staff 11-August-2014
'Radical' liberals have taken to social media, upset that in order to be a dominant female 'boss' you must also carry the badge of being a flawless biwi and never-failing bawarchi! Airtel's Boss ad might not be remarkable, it is certainly 'remark-able', says Ajai Jhala, CEO, BBDO India
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