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‘Radical’ liberals have taken to social media, upset that in order to be a dominant female ‘boss’ you must also carry the badge of being a flawless biwi and never-failing bawarchi! Airtel’s Boss ad might not be remarkable, it is certainly ‘remark-able’, says Ajai Jhala, CEO, BBDO India

Ajai Jhala 11-August-2014

'Radical' liberals have taken to social media, upset that in order to be a dominant female 'boss' you must also carry the badge of being a flawless biwi and never-failing bawarchi! Airtel's Boss ad might not be remarkable, it is certainly 'remark-able', says Ajai Jhala, CEO, BBDO India

Ajai Jhala 11-August-2014

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