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Guest Column: Boss, Biwi and Bawarchi: Why the hullabaloo over Airtel ad?

‘Radical’ liberals have taken to social media, upset that in order to be a dominant female ‘boss’ you must also carry the badge of being a flawless biwi and never-failing bawarchi! Airtel’s Boss ad might not be remarkable, it is certainly ‘remark-able’, says Ajai Jhala, CEO, BBDO India

Ajai Jhala Aug 11, 2014 9:56 AM

Guest Column: Boss, Biwi and Bawarchi: Why the hullabaloo over Airtel ad?

'Radical' liberals have taken to social media, upset that in order to be a dominant female 'boss' you must also carry the badge of being a flawless biwi and never-failing bawarchi! Airtel's Boss ad might not be remarkable, it is certainly 'remark-able', says Ajai Jhala, CEO, BBDO India

Ajai Jhala Aug 11, 2014 7:55 AM