9X Jalwa launches activation across media agencies with Pic Charades

It is a game titled Pic Charades, which is a fun amalgamation of Pictionary and Dumb Charades using emoticons from instant messaging apps

9X Jalwa launches activation across media agencies with Pic Charades

9X Jalwa, music channel from the 9X Media Network presents an interactive and entertaining activation across media agencies in Mumbai, Delhi and Bangalore. 9X Jalwa created a unique game titled Pic Charades, which is a fun amalgamation of Pictionary and Dumb Charades using emoticons from instant messaging apps.

The participating teams will compete with each other to guess the Bollywood songs using these emoticons. The songs featured in these games will be from the 9X Jalwa playlist. The activity Pic Charades is being organised across some of the most prominent media agencies, starting August 6th 2014 and will continue till the end of this month.

Additionally  to promote the new look of 9X Jalwa, branding is being put up across different agencies by way of cut outs, standees, posters and tent cards. Mailers, ads and advertorials are also being released across trade websites and magazines. The creatives for the campaign use these emoticons to highlight the contemporary playlist of 9X Jalwa.

Speaking of the activations Kapil Sharma, VP Marketing, 9X Media said, "We have received a positive response from our trade partners on our new look and wanted them to further enjoy the 9X Jalwa experience. Pic Charades and the brand campaign is a creative execution, which integrates hit Bollywood music with emoticons that are an integral part of our daily lives. The activations held across the agencies in the past few days have received an overwhelming response from all participants."

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