There is just a slight difference in the TV spends growth rate that b'casters are expecting at 12-14% and the 15% growth predicted by the Pitch Madison Media Advertising Outlook 2014

Abhinav Trivedi Feb 27, 2014 11:04 AM

There is just a slight difference in the TV spends growth rate that b'casters are expecting at 12-14% and the 15% growth predicted by the Pitch Madison Media Advertising Outlook 2014

Abhinav Trivedi Feb 27, 2014 10:02 AM

The afternooner from Jagran Group also sports a new tagline - 'Mid Day - Made in Mumbai'. Additionally, a significant re-engineering of the content strategy has also been put in place

exchange4media Staff Feb 27, 2014 9:23 AM

Named Media Lounge, the company has been launched in partnership with Amardeep Singh Vig, owner of Ronak Advertising. The aim is to be a full service agency with all the verticals

Saloni Dutta Feb 27, 2014 9:07 AM

Interactive features, captivating content, use of animations & graphics, reaching out to a global audience are some of the ways in which magazines can create successful digital editions, say experts

Kanika Mehrotra Feb 27, 2014 8:48 AM

According to experts, the biggest challenge and key to good content is doing different & exclusive content. Churning out content is the need of the hour, but not at the cost of quality

Kanika Mehrotra Feb 27, 2014 7:55 AM

Magazines can leverage social media for their growth by co-creating the content along with the readers as it would drive a lot of conversations & engagements, say industry experts

Ankur Gaurav Feb 27, 2014 7:54 AM

Drizzlin's mandate includes handling the complete digital marketing and social media portfolio of the matchmaking service provider

exchange4media Staff Feb 27, 2014 7:52 AM

As per a study by IAMAI & IMRB, 43 per cent of the non-users of internet in rural areas have said that they will adopt the medium if the content is provided in local languages

Sonam Gulati Feb 27, 2014 7:51 AM

Top performers are clear on what they want from the organisation & it is best to clearly outline the deliverables & rewards for achieving those goals, says Gaurav Hirey, CTO - South Asia, GroupM

Priyanka Mehra Feb 27, 2014 7:50 AM

After a three-day OOH teaser, the 24-hour food channel is rolling out its OOH campaign from today, which is part of a full scale marketing campaign across TV, digital and OOH

Abhinna Shreshtha Feb 27, 2014 7:47 AM