Drizzlin Media wins digital duties of TrulyMadly.com

Drizzlin's mandate includes handling the complete digital marketing and social media portfolio of the matchmaking service provider

e4m by exchange4media Staff
Updated: Feb 27, 2014 7:52 AM
Drizzlin Media wins digital duties of TrulyMadly.com

TrulyMadly.com has assigned its digital media duties to digital marketing company Drizzlin Media. Drizzlin’s mandate includes handling the complete digital marketing and social media portfolio of the matchmaking service provider.

Speaking on the collaboration, Sachin Bhatia, Co-Founder, TrulyMadly said, “In our endeavour to successfully launch TrulyMadly.com and sustain our core values in the journey, that is, providing independent singles with a secure and trustworthy space to help find a partner based on personal preference and compatibility over caste, appearances and money; we needed a like-minded agency to partner with us. We are pleased to have Drizzlin Media as our digital marketing partner and look forward to overcoming the challenge of changing the landscape of the matchmaking industry through Drizzlin’s extensive expertise in the social media domain.”

Started by dot com entrepreneurs Sachin Bhatia, Hitesh Dhingra and Rahul Kumar on February 14, 2014, TrulyMadly caters to independent-minded singles, helping them find their true match beyond the confines of traditional norms. The website works on a proprietary compatibility algorithm based on exhaustive research conducted by a team of psychologists, which connects the dots between two participants based on individual preferences, views, interests and overall compatibility.

Reacting to the win, Deepak Goel, Founder and CEO, Drizzlin Media India said, “We are very enthusiastic about working with TrulyMadly. There is a huge scope for innovation here and we are excited to explore new ways of leveraging TrulyMadly in the social media space to help the brand achieve its goals.”

Drizzlin has already launched a Facebook community – ‘Where’s the Love’ – for TrulyMadly, which highlights the importance of love and compatibility in relationships. The community encourages subscribers to think beyond convention and voice their opinions about relationships openly.

 

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