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With insights and viewpoints of more than 50 stakeholders, this annual study will highlight the six critical parameters to be considered before deciding on spends
The comprehensive study, involves ranking of national as well as regional media vehicles, will return in July 2014. The rankings are based on paremeters such as Media Delivery, Professionalism, Service Ability, & Innovation, among others
Not restricted by issues of safety, age and destination, women travelling solo are the most noticeable trend in the Indian travel sector; which if rightly capitalized on, can create ripples
Experts speak on how brands are immersing in the world of viral videos, making them entertaining, engaging, conversational and shareable
From Harley Davidson to Hidesign, some cult brands become popular without investing in television advertising and create benchmarks in marketing
Everybody knows & says that the world of consumers is changing, but they are changing to become hybrid consumers. There is no fragmentation now, says the Chairman & CEO of PepsiCo India
According to industry experts, only technology and research can bring about the changes that the OOH advertising industry has been seeking for long
With the 2014 installment of the OOH Awards & Conference to be held on March 20, jury members met to go through more than 500 entries across 21 categories before zeroing in on this year's winners
Magazines can leverage social media for their growth by co-creating the content along with the readers as it would drive a lot of conversations & engagements, say industry experts
Magazines talk to super influencers, hence are the most influential advtg mediums, said the Chairman & MD of Madison World, adding that unlike television, magazines cater to segmented audiences
Innovation & inspiration are key virtues shared by Nike & sporting excellence. Building the sport leads to expanding the sportswear market, of which Nike already enjoys a healthy share, says the Mktg Head of Nike India
Data-driven marketing will gain in significance only when it can segment and infer distinctive and personalised results for every single consumer, say industry experts
CSR needs to progress to the 'shared value' concept in order to be more relevant, say industry experts
For marketers today, some of the biggest challenges involve creating experiences for customers & innovation, say experts
Ankur Gaurav 13-September-2013
At present, mobile-based mktg is around 3% of the total mktg budget & only the business made by the channel will decide the acceptance of such advtg among the Indian audience, say experts
Ankur Gaurav 07-September-2013
The first day of the Forum saw industry experts discuss and debate ways of ensuring long-term sustainable mobile marketing and advertising strategies
Ankur Gaurav 05-September-2013
The rapid mushrooming of media institutes in the country has resulted in a serious shortage of faculty and quality education, say industry experts
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