Date-wise News

The account was won following a multi-agency pitch that included top agencies of the country. Scarecrow's Mumbai branch will be handling the account

exchange4media Staff 23-June-2014

This is the fourth new business announcement from Vizeum within the last two weeks after Jet Airways, ABD, and INS from Viacom18. The business will be handled out of Vizeum’s Delhi office under the leadership of Anirban Malakar

exchange4media Staff 23-June-2014

The revolution caused by Big Data and intelligent technologies is leading to a more efficient, personalized, even automated customer journey, one which a digital marketer cannot afford to miss, says Deepak Mittal, CEO, IntelliGrape/TO THE NEW

Deepak Mittal 23-June-2014

The comprehensive study, involves ranking of national as well as regional media vehicles, will return in July 2014. The rankings are based on paremeters such as Media Delivery, Professionalism, Service Ability, & Innovation, among others

Ankur Gaurav 23-June-2014

While the Govt has raised sensitive issues in the consultation paper, some important acts such as PRB Act & Sec 85 Act are left untouched, say media experts, who feel the paper is not a comprehensive one

Abid Hasan 23-June-2014

India emerged strong with winning entries in Cyber, Branded Content & Entertainment, Direct and Mobile Lions this year while it disappointed again in Creative Effectiveness & Titanium & Integrated Lions

exchange4media Staff 23-June-2014

Javadekar has clarified that he never said okay to 100% FDI in news media and added that it is the industry that has to take the call. Currently up to 26% FDI in news & current

exchange4media Staff 23-June-2014

Visitors voted for their favourite campaigns online and at the ACT Responsible exhibition in the categorised themes of Human Rights, Solidarity, Education, Planet

exchange4media Staff 23-June-2014

Even as the OOH industry struggles to find new, innovative ways to use the medium, the once-popular medium has been sidelined. exchange4media takes a look at what went

Abhinn Shreshtha 23-June-2014

Our work needs to be brave, honest and human, says Bindu Sethi, Chief Strategy Officer, JWT Mumbai as she recounts the key takeaways from Cannes Lions 2014

Bindu Sethi 23-June-2014

Campaigns from JWT, O&M and McCann have done India proud. But the larger story lies in the efforts that didn't make the cut. Could we do better? Yes, says Sukrit Singh, CEO, Encompass Events who was also a juror for Promo & Activation Lions

Sukrit Singh 23-June-2014

Lowe & Partners' Kan Khajura Tesan & McCann's Share My Dabba fail to make the mark in Titanium & Integrated Lions. Dentsu Tokyo bags Titanium Grand Prix, while Adam & Eve DDB London bags Integrated Grand Prix

exchange4media Staff 23-June-2014

The Bangalore-based team's work won a Silver Lion in the Editing subcategory

exchange4media Staff 23-June-2014

Grand Prix for Film Lions went to Adam & Eve DDB London and Forsman & Bodenfors Gotherburg, Sweden

exchange4media Staff 23-June-2014

PHD Mumbai's entry for Unilever was the only shortlisted entry from India in Innovation Lions

exchange4media Staff 23-June-2014