JWT wins 2 Silver Lions for Nike campaign in Branded Content & Entertainment Lions category
Lowe & Partner's Kan Khajura Tesan wins a Bronze Lion in the category
JWT’s work for Nike – Make Every Yard Count – was shortlisted in two sub-categories – Use or Integration of User-Generated Content and Use or Integration of Digital or Social Media.
The Kan Khajura Tesan work, which has impressed the jury at Cannes in different categories and has also won metals this year, has been shortlisted in the Brand or Product Integration into an Existing Programme or Platform sub-category. The campaign has been done by Lowe & Partners Worldwide for Hindustan Unilever. Kan Khajura Tesan is an on-demand entertainment channel on a mobile phone.
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